Some brands are "dead", but they will always "live" in everyone's heart.
The brand of Zotye, with its first-class borrowing (chao) jian (xi) ability, has successfully gone out of the circle and become a well-known internet celebrity car. A small independent brand, so that many people have realized the "luxury car dream", from SR9 to Z700, and then to T800, one after another "change the standard luxury car" has been launched, the Internet circulates such a sentence: Zotye, my Lamborghini depends on you.
What is more disappointing is that before the emergence of the Zotye version of Lamborghini, the Zotye brand is facing a bankruptcy crisis. When it comes to imitating the level of luxury cars, I think Zotye is not the ceiling of all brands, and Hanlong Automobile's ability is more sophisticated than Zotye.
This is a very low-profile automobile brand, its dei belongs to Hubei Daye Hanlong Automobile Co., Ltd., the total investment of up to 11 billion yuan, of which the first phase of investment amount of 6 billion yuan, mainly used for plant construction, hardware preparation, design, etc., the remaining 5 billion yuan for the second phase of investment amount, this part of the funds is used in the engine, wheels, auxiliary frame, seats and other research and development projects.
From the place where the company was registered and the brand was founded, Hanlong drew a big pie to cover the product layout of cars, SUVs, MPVs, pure electric and hybrid models, and the prospects seem to be bright, but the reality is just the opposite.
Hanlong's only one model is called Kuangshi, its design elements have many "highlights", the whole body exudes a strong hao (shan) car (zhai) atmosphere, only sold 197 units in a year of listing, and then soon the company entered the "shutdown and suspension of production" state, in other words, the total cost of each car of Hanlong Kuangshi is as high as 55.837 million yuan, worthy of the name to become the "most expensive" domestic car.
Zotye's plagiarism targets are all mid-range models under the luxury brand, while Hanlong Automobile is directly in place, choosing land Rover's high-end model Range Rover Sport as a template. Its only mass-produced model, Kuangshi, is positioned in a medium-sized SUV, priced at 159,800-24.38 million yuan, and in terms of this body type, the price of Hanlong Kuangshi does not seem to be expensive.
The appearance of Hanlong Kuangshi basically directly applies the appearance of the Land Rover Range Rover Sports, and the subtle adjustments will even make you suspect that Hanlong Automobile did not hire a designer at all, but directly sent the official pictures of the Range Rover Movement to Taobao customers, and after a slight modification by the online designer, it was directly finalized, becoming the final appearance effect of Hanlong Kuangshi. Seriously, the first reaction to seeing Hanlong Kuangshi is: Range Rover Sports has a new model?
Through the waistline, clamshell hood, suspension roof, fender badge, etc., the design features of the Range Rover Sport have all been directly copied by Hanlong, putting the two cars together, and it is even difficult to distinguish who is Li Kui and who is Li Ghost.
Fortunately, Hanlong Automobile still knows the shameful truth of plagiarism, so in the design of the tail, it did not directly apply the Style of the Land Rover family, but replaced it with a well-designed tail.
Compared with the single appearance of the plagiarism style, Hanlong Kuangshi's designers are obviously more particular about the selection of plagiarized objects in the interior, mercedes-benz style large screen, Mercedes-Benz with the same start button and lever, Lincoln-style air conditioning control panel, Land Rover's gear shift knob, set a number of luxury brand design elements in one, people have to praise the superb techniques of Hanlong designers.
Although we do not recognize The plagiarism of Hanlong, nor can we admit how good its product power is, hanlong's selection of hardware suppliers is extremely exquisite, the gearbox is ZF's 8AT, which is placed in 19 years or at present, independent brand models rarely use ZF's 8AT gearbox, and the core cost is expensive. I don't know how this brand-name 8AT gearbox matches the 2.0T engine independently developed by Hanlong, but at least it is certain that this is one of the most reliable transmissions, and when it comes to this, I think of a sentence to describe some of the own brand transmissions: The gearbox of your car is not even as good as that of Hanlong Kuangshi. Not very hurtful, but extremely insulting.
As the saying goes, it's not a family that doesn't enter a door. Although Hanlong Automobile and Zotye Automobile have no connection in terms of capital, the two have an inseparable relationship, because Hanlong Automobile does not have automobile production qualifications, so it can only borrow the qualifications of Zotye Automobile to produce cars. And Hanlong's sales network is not as extensive as Zotye Automobile, so The sales channel of Hanlong Kuangshi is also directly through the Zotye 4S store, so it seems that there is actually nothing wrong with it, after all, the potential customer groups are basically the same, and choosing to sell in the Zotye 4S store can more accurately attract consumer groups and improve the success rate of transactions.
Hanlong Automobile, which invested heavily, has not successfully embarked on the track and is now almost on the verge of bankruptcy. On the one hand, Hanlong Automobile lacks the ability to independently develop and innovate, and still wants to start through the "cottage road" in 2019, which must be an unworkable way, the independent brand market at that time has blossomed at many points, many excellent original models were born, under the premise of many choices, why do consumers have to spend more than 100,000 and 200,000 yuan to buy an unheard of cottage car? Unless it is to satisfy vanity, no reason is thought of.
On the other hand, Hanlong automobile is not timely, if it appears three or five years earlier, perhaps Hanlong's "cottage dream" can still be a little bit of hope, and the price threshold of the first model is too high, which directly dispels the purchase idea of potential customers, if the step is smaller, choose a price range of about 100,000, Hanlong's sales may be far more than 197 units. Hanlong, which entered in 2016, if it directly chooses the new energy vehicle market, may now be as successful as the new forces such as Ideal and Weilai.
I don't know whether the 197 owners of Hanlong Kuangshi are happy to use the car, and whether they regret buying an out-of-print cottage car, but these 197 owners have absolute talk, that is, "the Hanlong Kuangshi I drove is more than 50 million."