Recently, on the occasion of Christmas and New Year, Renault opened a virtual museum and online mall for the first time.
It is reported that this move is one of the content of Renault's brand upgrade and renewal, and the virtual museum is open online for free, named The Originals. Here will be showcased 21 legendary models of the brand that have been reconstructed after 3D scanning to enhance the immersive experience for the audience. Six languages, including English and French, are currently available, with more languages to be available in the future, and the number of display vehicles will increase to 80 by the end of 2022.
At the same time, the online Renault mall, called the Originals Store, is a new opportunity for Renault for fans around the world. They offer a diverse selection of Renault fans around the world, accumulating more than 400 items, including models, clothing, toys, decorations and more. It is worth mentioning that books about The history of Renault, which have never been released, will also be sold here.