An interesting phenomenon was recently discovered:
The difficulty of the League of Legends mobile game is rapidly decreasing. Moreover, this change in the difficulty of operation is limited to the national service.
That's interesting.
League of Legends mobile game, from the initial launch of the national costume to the present, every update, will adjust the "operation mode". For example, optimize the operation feel, optimize the key distribution, optimize the attack feedback, optimize the contact feedback...
What does this mean?
Don't sell Guanzi -
Behind these adjustments, it means that the League of Legends mobile game national service is deliberately lowering the threshold of "operation".
The purpose is to adapt the game to the player, not to make the player fit into the game.
It is worth noting that this phenomenon of "simplifying the operation mode" actually only occurs in the national service operated by photons.
In fact, the alliance mobile game service, almost no planning, operation to take the initiative to meet the player's requirements at the operational level, such as improving the sense of blow, improving the feel and so on.
Whether the game feels good or not, the operation is smooth or not, basically the game designer has the final say, and the player adapts to it himself.
Because of this,
Only after the external service has been online for more than a year, the phenomenon of "operation mode" should be continuously optimized after the domestic launch.
It is not that the external service did not seriously iterate and update the game, but the external service did not pay much attention to the "difficulty of operation" at all, and only after the domestic players got started, fists and photons found that the operation threshold of the original alliance mobile game was actually not suitable for domestic players.
This pot can't be thrown all over the photons.
You can only blame the glory of the king next door for "doing too well", and you can only blame the League of Legends mobile game too late.
The domestic MOBA jianghu, the overall situation has been determined.
Relying on low-threshold, casual, and lightweight gameplay, the king has accumulated tens of millions of player groups, and has used "social relationships" to tie them together firmly.
Even if you withdraw from the game, you will eventually be easily pulled back.
No way, the king's social attributes are too strong, and they have infiltrated into the lives of ordinary people in all aspects such as dating and work, and have become an alternative social tool.
The most critical thing is that
Glory of kings pays more attention to the "casual social" rather than "competitive" gameplay, and domestic MOBA mobile game players have been domestically domestic. Most of the players who have played the glory of the king have become "high or low":
Upwards, they can't adapt to MOBA games that are more complex and more operational than Glory of Kings; downwards, they also look down on MOBA games that are simpler and less operational than Glory of Kings.
This is where Tianmei's strength and success come true.
Relying on the glory of the king, almost all the DOMESTIC MOBA mobile game players have been "domesticated" in their own system, so that they have been "high and low" from then on.
In the end, they chose and found that only the glory of the king was the best for them.
Photon saw through this and had to develop the League of Legends mobile game in the direction of the glory of the king, and since then it has also focused on low threshold, light weight, and social.
Because only in this way can we try to grab the glory of the king in the market.
Moreover, the League of Legends mobile game has actually been personally verified, and the high-threshold MOBA mobile game has no market in China. You know, when the League of Legends mobile game was first launched, the heat was far beyond the glory of the king, and a large number of players poured in within a week.
But the result was a chicken feather.
In less than a week, most of these people came from and went back.
In less than two weeks, Photon urgently updated a major version, and the most important content was to "optimize the operation of the game".
Subsequently, in order to increase the activity, photons learned the ELO mechanism of the next door king, controlling points, stuffing people and machines... Instead, it spawned a second wave of retreat. Because for the player, since it is also an ELO mechanism, why not go back to playing the simpler Glory of kings.
The encounter of the League of Legends mobile game is actually the embarrassment of doing MOBA mobile games in China at present: neither can it be difficult, nor can it be simple.
The market has been "domesticated" by the glory of the king, and the glory of the king has become a benchmark:
Harder than it, not good to play; simpler than it, not fun; and like it, purely to find death.
Hard, really hard.
And in fact, engaging in "competition" in mobile games is not reliable. Those who really have a need for competition will be more enjoyable to play on the computer.
Mobile gamers, in fact, the pursuit of leisure and socializing.
In short, the glory of the king now is almost an absolute benchmark work in the field of mobile game MOBA.
Of course, this is actually not a good thing, because its emergence has also made the entire market lose more possibilities. If it had not "domesticated" tens of millions of MOBA players, the League of Legends mobile game, which is slightly more competitive, actually has a certain living space.
At the very least, there is no need to be forced to turn yourself into a second king of glory as you are now, and then rob people at its hands.
This view is actually supported by evidence:
Just look at the situation of the League of Legends mobile game outfit. Because there has been no "dominant" MOBA mobile game such as King of Glory abroad, there is no entire large-scale player who has been "domesticated" by a certain game.
Therefore, foreign markets can have both "international version of the king" AOV, which is mainly based on casual socialIZATION, and MOBA, which is the main competitive gameplay of the League of Legends mobile game, and the players of the two are not very crossed.
However, the country is not, and now any domestic MOBA mobile game is basically snatching people from the glory of the king. Therefore, whether players can get rid of the game memory after being "domesticated" by the king is the focus of operation.
But obviously, that would not be the case.
Because even the League of Legends mobile game also decided to "join if you can't play." ”
For the "enemy" behavior of the League of Legends mobile game, I think it is actually quite helpless, how do you understand and look at it?
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