(The picture is taken from the Beijing News video)
Recently, some media reported that two Starbucks stores in Wuxi have a variety of health and safety hazards. As soon as this matter came out, it attracted great attention from the public, which led to a fierce discussion. In response to this matter, Starbucks also quickly responded, Starbucks said that it has closed the store involved and launched an investigation into it. Using expired ingredients and changing shelf life at will, can Starbucks store closures solve the problem?
Starbucks, as a well-known coffee food company in the global chain, has been operating for half a century and can be said to be an old coffee brand. In this case, for example, coffee uses expired ingredients, shelf life labels are arbitrarily changed, and scrapped pastries are on the shelves again. It can be said that this incident is a more serious crisis event for Starbucks!
After all, as an established company, there is a problem in its own main products, which has to be said to be smashing its own signboard. For consumers, there are many consumers who buy coffee drinks and prefer the Starbucks brand. Now, such a scandal has been exposed, which has to make most Starbucks users have great doubts about Starbucks.
Consumer doubts will naturally distrust Starbucks. In this way, for the operation of Starbucks, it is a great test. Or that sentence, no company can still develop steadily after the lack of consumers? Turnover declined, which was an inevitable event.
On the other hand, the image damage and the decline in reputation are also natural things. Who let Starbucks expose the problem of unqualified food hygiene and safety this time? Therefore, Starbucks will also appear to be investigated by authorities. After being investigated and determined, Starbucks will also bear due legal responsibility for this. It can be said that the crisis scandal exposed this time, for the sake of small profits and losses, for Starbucks, is a matter of more than worth the loss.
So can closing the store solve the problem? I don't think so. In the process of development, enterprises must be cautious and cautious. We must not harm the rights and interests of consumers for a little fly-tip profit. Such a practice is also a matter of great loss for enterprises. It can be said that this is to the detriment of the interests of both sides. In the process of operation, enterprises should ensure the rights and interests of consumers. After gaining the recognition of consumers, the company can continue to operate for a longer time.
(Part of the content refers to the Beijing News "Starbucks responds to the use of expired ingredients in two stores in Wuxi: the store involved has been closed and the investigation has been launched", and I am deeply grateful here)