Just yesterday (December 7), The Paper published three reports in a row, reporting that an offline store of Century Jiayuan violated the privacy information of members. On the same day, Century Jiayuan issued an apology statement for this matter. As the leading wedding company in China, is it useful to infringe on the privacy information of members just by using an apology statement?
Let's take a look at this statement, which states that in order to better serve users, some of the information of members is open to some front-line workers. In any case, Century Jiayuan's move not only brings a great threat of privacy leakage to users, but also smears the company of Century Jiayuan, which is too unwise!
Looking further down, Century Jiayuan said that it has recognized its mistakes and rectified them, while allowing all employees to learn relevant laws and regulations and strengthen training to protect the privacy of members. On the bright side, Century Jiayuan's move is still OK. But from another aspect of the analysis, century Jiayuan is "hindsight". Why did Century Jiayuan not increase the relevant training of employees before this matter was reported, and strengthened the awareness of employees to protect the privacy of members. On the contrary, after the matter was exposed, the act of making up for it was made.
Judging from its relevant rectification statement, the author has a little question to explain. Since Century Jiayuan said that it would remove the function of relevant employees to view member information, who would guarantee that Century Jiayuan could do this? After all, no one can monitor whether Century Jiayuan can fulfill his promises?
In the handling of crisis public relations events, enterprises are most taboo to solve the crisis and talk to themselves, because they cannot gain the trust and recognition of the public. If you want to be recognized by the public, then It is best to ask the relevant authoritative institutions to supervise this matter. Believing in the credibility of authoritative departments is easier to gain public recognition than Century Jiayuan itself.
In addition to the above, the author has another point to say, that is, after the crisis event was exposed, can the users of Century Jiayuan continue to trust Century Jiayuan? After all, no one wants their privacy to be leaked or violated. And this time the problem of exposing century Jiayuan seems to have threatened the user's information. After that, whether users can continue to use the products of Century Jiayuan is still unknown. This point also needs to be paid attention to.
The crisis event of the century can be said to be a shocking problem. Although in the current Internet era, personal information is known by major enterprises. However, this has not exposed the problem of user information "naked running". And this incident of the century will also become a classic and be vigilant by the public! How to gain the trust of the public will also become a problem that major enterprises should pay attention to.
(Some of the content refers to the surging news report, and I would like to express my deep gratitude)