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Reporter He Wenying

On December 13, the meta-universe concept stocks broke out in full swing, with the meta-universe sector up 5.95%, the NFT concept sector up 4.09%, and the cloud game sector up 4.06%. Investors who know nothing about metaversics in front of the screen open their mobile phones to search for recent hot events in metacosmology: on December 10, Baidu announced that it would release meta-universe product "Xi'an" on The 27th; on December 9, Hong Kong real estate giant and CEO of New World Development Group Zheng Zhigang spent about $5 million to buy digital plots in the meta-universe virtual world game "The Sand box"; on December 7, Nai Xue's tea entered the meta-universe and released the NFT blind box online and sold out...

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Metaverse thesaurus update...

Xilang: The "Xilang" App is Baidu's first "domestic meta-universe" product, which creates a multi-person interactive space that spans virtual and reality, and its shape is a Mobius ring planet. From December 27, each user can create an exclusive avatar, log on to "Xi'an" on personal computers, mobile phones, and wearable devices, listen to meetings, shopping, exchanges, and watch exhibitions.

The Sand box: The Sand box is a metaverse game owned by Animoca Brands, players can obtain assets by creating gameplay or creating in-game models, and these assets will be able to circulate and monetize in the blockchain world.

Decentraland: A decentralized virtual reality platform powered by the Ethereum blockchain.

NFT: Non-fungible token, a non-homogeneous token, is a digital asset issued on a blockchain- basis, where a digital work (such as a digital painting) can generate an NFT corresponding to it on the blockchain. Digital works themselves can be copied and pasted on the web, but their corresponding NFTs cannot be copied, are unique and scarce, and have clear ownership attributes.

Yu Jianning, executive director of the Meta-Universe Industry Committee of the China Mobile Communications Federation, a system matching expert of Securities Daily, said: "We can understand the NFT as the 'property certificate' of this digital work, and everyone in the Internet world can appreciate this digital work, but the person who holds the NFT is the owner of the digital work." ”

Zhu Youping, deputy director of the Blockchain Committee of the China Communications Industry Association, a system matching expert of Securities Daily, said: "Use blockchain and NFTs to digitize assets, that is, use immutable technology to ensure that digitized assets can be confirmed, encapsulated and traded." ”

Associated event entry...

On December 10, Baidu announced that it will release the meta-universe product "Xilang" on December 27, when the Baidu AI Developer Conference will be held in Xilang. It is reported that this conference will be the first conference held in the meta-universe in China, which can accommodate 100,000 people to interact with the same screen at the same time.

On December 9, Hong Kong real estate giant and CEO of New World Development Group, Zheng Zhigang, announced an investment in TheSandbox, a virtual world game in the meta-universe, acquired into one of TheSandbox's largest digital plots to showcase its affiliates. According to people familiar with the matter, Zheng Zhigang invested about $5 million (about 32 million yuan) in the virtual land.

On December 7, Nesher's Tea released the NFT blind box artwork, which is limited to 300 copies worldwide and priced at 59 yuan / piece. It is understood that the NFT blind box artwork has 6 regular models and 1 hidden digital art figure, which are only sold online, do not produce physical objects, and the blind box is non-tradable and non-transferable. On the day of the release, Nesher's tea NFT blind box was instantly illuminated.

System Matching Expert Event Analysis...

Yu Jianning: "At present, the window of opportunity in the meta-universe is gradually opening, and digital real estate has attracted some cutting-edge investors. Digital real estate can be simply understood as a digital building in the digital world, mainly used for exhibitions, brand displays, entertainment, commerce, conferences and other purposes. Digital real estate is built on the basis of digital land, in some meta-universe projects, digital land exists in the form of NFTs, using blockchain technology to ensure ownership and transparency, according to the relative location and surrounding conditions, the value of each digital land is also quite different. ”

Yu Jianning: "Digital real estate itself is not scarce, and digital land in the digital world can continue to expand, but digital properties with unique designs or owned by large companies tend to have a high degree of exposure, which will not only attract a large number of visitors, but also bring traffic to surrounding buildings, so there will be high-priced transactions and speculation. ”

Yu Jianning: "The NFT digital collection launched by Nai Xue's tea this time is essentially a clear record of the ownership of the digital works in the digital blind box. The collection value of digital blind boxes and the digital works they contain is not only determined by whether NFTs are issued, but by a combination of factors such as artistic value, the influence of IP, and scarcity. ”

Zhu Danpeng, senior researcher of China Brand Research Institute, system matching expert of Securities Daily: Naixue's tea can match the core needs of the new generation to try new marketing models, and provide new ideas for industries and products with social attributes.

You have a risk warning about the future application of NFTs and asset speculation, please check it out...

Yu Jianning: "In the future digital economy era, data is the most important asset, and how to transfer the property rights of data clearly, effectively and credibly has become a just need. Based on blockchain technology, NFT' property ownership and transaction circulation are recorded in an immutable distributed ledger. In the future, in the metaverse, everything can be NFT, and any item can generate an NFT through the chain to achieve the circulation of confirmed rights. ”

Yu Jianning: "The development of NFTs is still in the early stage of exploration, and there are a series of problems and risks such as immature technology, non-standard market, unclear value, unclear supervision, etc., and the application scenarios are still limited to relatively small fields such as artworks and collectibles. If the concept of unrealistic speculation is not realistic, it may lead to a serious bubble, delay the development and construction process of the metaverse, and affect the development of the new digital economy of the metaverse. ”

Zhu Youping: "The NFT is currently not qualified in the territory, and it is very likely to be defined as a 'token' and thus banned. In addition, in the context of the domestic setting of capital traffic lights, NFTs are also likely to be set red lights because of speculation and cutting leek attributes. Our attitude towards these new things is 'let the bullets fly abroad for a while'. ”

(Edited by Cui Man Cai Shandan)