Station B AD talk conference ended, and Baolun Culture won the "Annual Excellent Fireworks Agent"

On December 10th, Bilibili (hereinafter referred to as Station B) AD TALK 2021 Marketing Conference was held in Shanghai. At this marketing event, Station B released the commercial middle office system "Brand Bank" for the first time, showing its marketing methodology, content resource upgrade results, and announced the AD TALK 2021 award list.

The AD TALK 2021 list announced the annual top ten brands, the annual top ten cases, the annual top ten brand numbers and other categories of brand marketing awards. As a partner of Station B for many years, Balun Culture participated in the conference, and won the "Annual Excellent Fireworks Agent" award of Station B with its commercial strength and service performance on the Fireworks platform in the past year.

Where the young people who change the trend are, the brand position is where it is. After 12 years, Station B has grown into a diversified content community with an average age of 22.8 years old, 267 million monthly active users, and more than 7,000 cultural circles, making it an indispensable part of the whole link of brand marketing and an important position for brand communication with Z generation.

As a marketing agency that deeply cultivates the content ecology of Station B, Balun Culture has helped many brand owners to successfully cooperate with Station B in the past year. In addition to the CO-creation and cooperation of UP main content based on the Fireworks platform, Balun Culture also helps brands to connect with B station OGV (Occupationally Generated Video, professional production content), leveraging the strong influence of the platform's high-quality and IP content, such as this year's help Tmall avatar "Cat Day" debuted in Bilibili MacroLink (BML) and BilibiliWorld (BW) to increase the size of the shopping carnival season.

For this award, Shao Yichen, general manager of the media division of Balun Culture, said: "Since 2017, Balun Culture has maintained in-depth cooperation with B Station in MCN brokerage, effect marketing, fireworks and other fields. Hanabi provides our agents with more business cooperation opportunities with UP owners, while also avoiding many cooperation risks. This award is an official recognition and encouragement of the performance of The Culture of Palanco in the past year. ”

She added: "After years of deep cultivation and accumulation, Balun Culture already has a unique advantage of MCN, and has the comprehensive ability of content and commercialization, in the follow-up exploration of 'MCN+X', the company will use more high-quality content channels to build a more valuable product efficiency channel for traditional industries and game industry products." With the launch of this brand bank, I believe it will bring us more business opportunities, and finally look forward to the further opening of the live streaming function of station B. ”

As a new MCN with integrated service solutions, in addition to having the qualification of core agent of Station B, Palun Culture has also been the core agent of Station B effect, the annual agent partner of the brand and the official MCN agency.

In the future, Baolun Culture will continue to give full play to its comprehensive service advantages, take content as the fulcrum, and leverage greater marketing potential for UP owners and corporate customers.