Introduction: There is a Starbucks baking workshop next to the company, which is quite lively. The other day in the core office to read the book "Sea Monster", there are several ancient prints of the trademark sister, very interesting!
Group photo of the three founders at the entrance of the first Starbucks store. From left: Zeve Siegel, Gerald Baldwin, Gordon, Burke.
Starbucks' entrepreneurial history is well known: On March 30, 1971, three Americans— Professor Gerald Baldwin, Zeve Siegel, and writer Gordon Burke— opened the first store of this super-IP at 2000 West Avenue in Seattle, where the main business at that time was to provide roasted coffee beans to local residents.
The 1956 version of the film Moby Dick in Starbak (played by Leo Zhen), this version of the screenplay was co-written by Ray Bradbury and director John Houston, can have.
Since all three were fond of Melville's famous book, Moby Dick, they initially planned to call the shop "Pequod", which is the name of the whaling ship in the book, but it is not easy to remember or catchy. Thinking about it, they referred to the first mate in the book, Starbucks, who liked to drink coffee, and named the store "Starbucks", full name Starbucks Coffee Tea Spices.
Terry Heckler's trademark sketch for Starbucks.
The first starbucks logo and printmaking prototype.
Starbucks First Year store and delivery truck in the 1970s.
To sell goods, it is not enough to have a loud name, it must have a trademark that is unforgettable. To that end, Burke hired another of his partners, designer Terry Heckler, to design it. Heikoler believes that since the name comes from a book about navigation, the trademark is preferably related to maritime. He verified many ancient books on navigation, and finally referred to the Pisces tail siren image in some fifteenth- to sixteenth-century woodblock prints, and completed the first edition of the Starbucks trademark: in a brown ring with the name of the store and the main business content, painted a dew point sister holding a pair of fishtails and bare arms.
"Business, if you have to do it, do it big and do it small, this kind of thing is not easy to force." (Design lines). The three founders sell coffee beans at the first Starbucks store in 1971.
Howard Schultz is still starbucks boss and once the owner of the Seattle supersonics.
Throughout the 1970s, Starbucks was small in size and did not have many branches, and was a modest local enterprise, which did not change much except for the move of the First Year store to the edge of the Pike Fish Market in 1976.
In 1982, Howard Schultz, a Jewish businessman from New York, joined Starbucks, bringing about a lot of innovation. As Head of Marketing at Starbucks, Schultz expanded the company's business, starting to offer coffee drinks in stores, and despite the commercial success, several founders were cautious and reluctant to expand on a large scale. In 1985, Schultz left Starbucks to open his own "Daily" café (Il Giornale), and due to his shyness, the four hundred thousand dollars needed to start a business were sponsored by the three owners of Starbucks.
Forty Years of Trademark Changes at Starbucks, 1971-2011
Schultz's business was so successful that it spent nearly four million dollars to acquire Starbucks' main business units in 1987. At his suggestion, Starbucks began to use a new trademark from this year, the color scheme was changed to green and black, the store name was retained, and only one coffee item was left in the business content, with two five-pointed stars. The image of the siren within the circle did not change much, but the head was thrown to the front, obscuring the dew point part.
In 1992, Starbucks was listed on the NASDAQ, and the siren in the trademark suddenly moved a step closer.
Today's Starbucks First Year store.
In 2011, Starbucks renewed its trademark design again on the occasion of its fortieth anniversary, this time simply removing the outer rings and lettering and stars, leaving only an all-green Siren image. However, the first store in Seattle still retains the first edition of the trademark and is unique in the world.
The new versions of the Starbucks trademark are also the work of Terry Heckler. I don't know if the next revision of the sister is closer to only a smiley face...