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December 13 news, according to Wall Street news reports, the core market research agency report shows that in November this year, the domestic mobile phone market Apple share is the highest, reaching 26.5%, vivo, millet, OPPO, glory market share of 16.5%, 15.8%, 14.1%, 13.5%.
This data is somewhat unexpected by Xiao Lei, Apple's high sales are normal, after all, the iPhone 13 series has just been released, some models are still in short supply, it is expected that before the first quarter of next year, the first domestic mobile phone monthly sales are Apple's.
What puzzles Xiao Lei is the change of millet and OPPO, CINNO Research statistics of October sales data show that Apple domestic first, OPPO second, millet fell to fifth, glory ranked fourth, did not expect that In November Millet directly rushed into the top three.
After careful analysis, Xiao Lei believes that the main reason for the change in domestic market share in November is the impact of Double 11. Among domestic Android mobile phone manufacturers, the strength of Xiaomi's flagship diving is the largest, and during this year's double 11 period, some models of Xiaomi 11 series and MIX4 can reduce prices by more than 1,000 yuan. Xiaomi's sales in October are at the bottom, it is estimated that it is because the rice noodles are waiting for double 11, and there is no rush to buy a new machine.
As for OPPO, the sales gap with vivo and millet has not been large, and xiaomi's apple will naturally decrease, in fact, the gap with the other two is still not large. Glory is different, offline, online performance is not as good as OPPO, vivo, September and October can suppress millet, and even once entered the top three domestic sales, but millet started a price war, coupled with glory in October, November did not launch any new models, fell to the fifth is normal.
In the first quarter of next year, the new flagships of major manufacturers have been unveiled, which is the key moment for mobile phone manufacturers to compete on the same stage. By then, Apple's sales have declined, depending on who is better at HOVM. From the current situation, because the moto "does not talk about martial arts", launched a Snapdragon 8 Gen 1 model edge X30 with a starting price of only 2999 yuan, the flagship price of other manufacturers is too expensive, it may face consumer spit, and the price war has begun.
Xiaomi's price war is experienced, and it is more likely to come out on top at the end of this month when the Xiaomi 12 series is released, occupying the day. The other three flagships were released slightly later, but vivo occupied the offline channel operation more perfectly, and the X70 Pro series previously released was widely recognized by consumers, and the domestic flagship market performance was second only to Apple and Huawei, and it was also a strong competitor to the top sales list.
As for OPPO, Glory, the former is strong, the sales in October are second only to Apple, and the recent release of the folding screen flagship, next year there is also the Find X4 series, the sales will certainly not be bad, and there is also the strength to compete for the king of sales. Glory is almost meaningless, mainly because mobile phones are too expensive to sell, there will be support, but it is difficult to compete for the top spot.
Honor recently released a new machine X30 series, it is rumored that the processor is Snapdragon 695, the performance of this chip is average, it depends on other configurations and prices are not conscientious enough.
Author: Lei Technology team, committed to focusing on science and technology and life, pay attention to and reply to "01" in private messages, and send you a gift package of playing machine skills.