Before the variety show "Director Please Advise" was launched, many netizens speculated that Bi Zhifei, Bao Bell or Wang Wenye and Ning Yuanyuan, directors, would be "tortured" by the audience and become the controversial responsibility of the work.
After all, the first two are famous "bad film professionals", the last two are famous "second generation", no matter the popularity or strength of the passers-by can not conquer the audience, they met the director with personality from the class, not only was he hanged?
However, "bad film professional household" Bao Bell twice with Xiang Guoqiang, who was born in the class and is a professional lecturer, the number of votes crushed each other, and the second round of Xiang Guoqiang's short film "Not Bad Money" even triggered a fierce spit.
A short film that makes the audience "uncomfortable"
"The Thing That's Not Bad money" became the object of criticism in the audience, mainly due to two problems, one problem in the work itself, most of the reviews thought that the story was "bad taste", which made people feel uncomfortable.
This short film takes the male director and actress Che Z being photographed by the paparazzi as the entry point, after which the driver drives the car to clean, and the car washer male protagonist finds a "gun" in the trunk and secretly takes it away and gives it to the police.
Paparazzi mistakenly thought that the male protagonist took the BYT used by the male director and the actress, decided to find him to cooperate in a big news, in the face of paparazzi lobbying, director public relations of money and real estate temptation, the male protagonist is indifferent.
Because he was going to complete a "mission" to return the gun to the real owner.
It turned out that when he called the police, he was told that this was just a prop gun, but the male owner thought that it should also be controlled, and the police issued a task to let him return it to the master, and the male owner took this matter as an order to strictly execute.
The ending is that the actress painstakingly acted but found that it was a prop gun that was cheated back, and the director and public relations thought that the paparazzi had no evidence to refute it, but they were punched in the face on the spot by Chaoyang's aunt with the used BYT...
Looking at the plot introduction alone, it seems to be a humorous story caused by "misunderstanding", but the sense of humor in the film is extremely low, the sense of discomfort is extremely strong, and this sense of "discomfort" exists in all aspects.
Some viewers proposed that the rhythm was uncomfortable, the early preparation was very long, and the discomfort of the strange player Xi Rui was concentrated in physiological feelings, and the desire and fun of the story projection were difficult for him to understand, such as directly intimidating the BYT in front of the audience.
Producer Hao Lei's discomfort focuses on the actor's tuning, everyone's performance makes her feel wrong, and the discomfort of screenwriter Yuan Bullet is concentrated in stereotypes, such as the pompous design of actresses and male directors.
Almost all the guests who spoke in the variety show expressed their discomfort and even anger, and the reaction of director Xiang Guoqiang once again intensified the dissatisfaction of the on-site review group, because he was willing to listen to the opinions of the audience.
Arrogant enough not to care about anyone's comments, and not willing to pay much attention to these voices, Xiang Guoqiang is very confident in his own self-system, and even believes that his quality of not being affected by other voices is "precious".
This view is beautiful, if the audience can feel the artistic taste of the director if the audience cannot understand the works given by Xiang Guoqiang, or show a very prominent potential in some aspects through the works, he can also get the support of the public.
Unfortunately, the works given by Xiang Guoqiang in "Director Please Advise" obviously cannot support his arrogance.
A self-congratulatory "low-fun" director?
There are many independent directors whose style is not very pleasing to the commercial market, the work is not necessarily popular, the audience is very limited, even if the fame is like Jia Zhangke, his high-scoring works often do not receive the ideal box office.
But audiences who are reluctant to go to the cinema to calm down and chew on his works will still have many people choose to like him, even if they can't understand the core of Jia Dao's works, they often feel that he is a director with artistic pursuits.
But Xiang Guoqiang's "The Thing That's Not Bad for Money" gives the audience a very different feeling.
Almost every viewer can see what the story of "The Thing That Is Not Bad for Money" is bashing, satirizing the chaos of the entertainment industry, and satirizing the supremacy of interests in social existence... All the superficial irony can be heard and understood by the audience.
However, the method of showing this irony makes people feel full of malice, all the characters do illogical things without logic, and the satirical things do not make the audience feel reasonable, but make the low-fun presentation sensational.
During the discussion of the script, Xiang Guoqiang revealed that he wanted to do "cold Kitano Takeshi style".
However, Kitano Takeshi's style can become a classic, but not only because the male protagonist uses a cold expression throughout the film, so the producer Fang Li saw the script proposal and came up to ask him where the story was "where is the warm point".
In this regard, Xiang Guoqiang's description is very "plump", the car wash brother "insists on the ideal and does not sell himself", and carries forward the precious spirit of the little character, but when it comes to the plot, the audience only sees the male protagonist's illogical self-nobility.
After seeing the "gun", why didn't you immediately call the police but take something to the police station yourself?
When the police made it clear that it was a "prop gun", why not return the thing to the owner?
Reporting a prohibited item and hiding someone else's item is not the same concept.
The little people's insistence on ideals and justice is worthy of praise, but the persistence that violates basic common sense and the loss of basic cognition will only make the audience feel that the protagonist needs to go back to school to complete compulsory education.
When the points that the protagonist insists on cannot convince the audience, the so-called stylized absurdity and black humor are difficult to establish, and the vulgar content presented by the lens will be infinitely magnified in the audience's line of sight, making people feel disgusted.
Illogical absurdity exists in every character, such as the police finding out that it is a prop gun and then fabricating a task for him to perform because the brother "wants to manage", such as the sunrise crowd actually turning over the garbage thrown away after others stole the affair.
In the variety show, Hao Lei asked Xiang Guoqiang if there was a misunderstanding of "actresses with acting skills", which meant that the actress with good acting skills was arranged to deceive the male protagonist in the short film, which triggered a criticism of Hao Lei by Xiang Guoqiang's supporters, thinking that she was too sensitive.
But throughout the film, Xiang Guoqiang may have a misunderstanding of everyone, in his story, there is no normal "person", only a "tool man" who has forced a certain type of social phenomenon.
Lonely Fang's self-congratulation is not terrible, what is terrible is to treat "low-level fun" as "Lonely Fang" to self-congratulatory.
Xiang Guoqiang and his "secondary market"
It is very interesting, after losing to Bao Bell twice, Xiang Guoqiang said that Bao Bell's in-depth observation of the commercial market is difficult for independent directors to ponder, in theory, independent directors pursue art, and commercial directors pay more attention to pleasing the audience.
However, Xiang Guoqiang believes that his works have an online audience base and do not conform to the aesthetics of the primary market, but they can receive very considerable feedback in the "sub-sinking market", which is the conclusion he has come up with after research.
The concept of the so-called "sub-sinking market" has been proposed earlier, and works such as "A Story Sadder Than Sad" and "Your Wedding" that have been successful at the box office were once accused of meeting the "sinking market" viewing demands.
The "secondary market" targeted by Xiang Guoqiang's short film is obviously more "sinking" than the "sinking market" targeted by dog blood love movies, and the main attack is the "short video segment" style that detonates the click rate by exporting social dog blood topics.
Objectively speaking, seven words have little interest in the short video of the lackey blood wind, but it can be widely existed, indicating that there is a market demand, and we can respect the preferences of the corresponding audience, which is nothing to criticize.
However, an independent director who takes the big-screen route takes the blockbuster short video as the production orientation, disdains to please the public's aesthetics, but believes that the "sub-sinking market" that is more suitable for controlling the "sub-sinking market" that pleases the scribblers has more personality, and this trade-off is also very confusing.
Moreover, pleasing the public and pleasing the minority is also flattering, or do not pull down the aesthetics of independent directors, perhaps one day the director will explode with a good script, after all, his professional skills are in, but it will definitely not be a rough and low-interest work.
Instead of pleasing the "sub-sinking market" as the personal insistence of independent directors, it is better to position "The Thing That Is Not Bad for Money" as a satirical program group and story that makes the audience resentful, because in this way, at least the effect of the work is achieved.