Welcoming the Literary Congress · Grassroots front-line literature and art are thriving
Since the Tenth National Congress of Literature and Art, the development of grass-roots literature and art has been booming, and the development of online literature and art has been continuously innovated and promoted. Literary and artistic work is rooted in the grassroots land, and the potential is on the front line of the network.
China Literature and Art Network specially launched the column "Welcoming the Eleventh National Literary Congress", inviting literary and art workers who are active in grass-roots units and network frontlines to tell their own artistic stories and artistic pursuits in the "Grassroots Frontline Hundred Flowers Competition" series, showing the state and style of the most grassroots and cutting-edge literary and art workers, and the vivid picture of the vitality and prosperity and development of all fields and fronts of literature and art!
This issue features an interview with a team of well-known illustrators, "Unicorn Offidels".
On September 25, 2021, when Meng Wanzhou returned to China, a painting called "Return to the Boat" was all over the Internet.
"Return to the Boat"
"Return to the Boat" vividly depicts Meng Wanzhou's "escape" process: the electronic shackles that broke free, the Chinese rescue helicopter that reached out to help, the Star-Spangled Banner shark with its mouth open... The bottom of the picture is equipped with small words "Through the unremitting efforts of the Chinese government, Ms. Meng Wanzhou returned to the motherland" to express a warm welcome to Meng Wanzhou's return to China.
The author of "Return to the Boat" is the unicorn.
Wuhe Qilin is a well-known team of illustrators, composed of the main creator Fu Yu, the main planner Hu Muyang, and the main executive Kang Yuxiang. Since 2019, he has successively created domestic and foreign blockbuster communication works such as "False God", "Respect for Breathing", "Teacher of Peace", "To Morrison", "Blood Cotton Action", "Transformation of the Gods", "G7", "Island", "Sea", etc., which have been reprinted and released by important domestic media such as People's Daily, Xinhua News Agency, and China Central Radio and Television Corporation, and have been highly concerned by many international media such as CNN, BBC, and Reuters.
★ Young generation creators ★
There is a love for the motherland that is not weaker than that of predecessors
"The young generation is to the motherland
With a love that is not weaker than the predecessors,
Have a deep confidence in our culture. ”
The Ragged Unicorn team insists on using visual methods
Visualization and visualization of core values,
Explore its narrative method, core meaning, and communication channel.
They believe that
"Replacing war with peace",
"Building instead of destroying",
These two aspects,
It's worth digging deeper and expanding.
The "Blood Cotton Initiative" by the Unicorn team
Illustration is a form of communication that has attracted widespread attention at home and abroad in recent years.
The illustrators of the previous unicorn team,
In terms of international current affairs
Issued many powerful "Chinese voices",
I have really done a good job of using the paintbrush in my hand to tell the story of China.
The Ragged Unicorn team said,
The chinese youth in the new era coincide
"The GreatEst Change in a Hundred Years".
We need to "look up at the world"
More calm, more calm,
Wiser, more rational,
Be self-respecting and enlightened,
Be confident and wise,
Be self-reliant and humble.
It's an effort to shape and show
A necessary prerequisite for a colorful, vivid and three-dimensional image of China.
"We insist that emotions become the driving force of creation,
Emotions must never be allowed to be the motivation for creation. ”
★ The international dissemination of Chinese stories ★
Penetrate the language barrier with visual communication
The Ragged Unicorn team found that
Many friends have encountered difficulties with language barriers.
Sometimes it is impossible to use a foreign language fluently
Translate what you want to express;
And sometimes, it's the language barrier that spreads.
Overseas audiences "don't understand".
When a long article
Bump into an audience that has been accepted since childhood
The "language barrier" of the mother tongue cultural discipline,
It is difficult to break through and difficult to understand.
When the language barrier becomes internationally transmitted
The first layer of "blockade" that needs to be broken through,
The function of visual communication is becoming more and more important,
The advantage is that
Regardless of educational background,
Artistic creation is able
Penetrate the language barrier and cultural discipline to reach the audience's senses.
The Ragged Unicorn Team's "Master of Peace"
★ The opportunities and challenges ★ of the Internet age
It conforms to the logic of artistic creation of "community of human destiny"
In today's rapid development of science and productivity,
The meaning of communication is constantly changing.
The vector of transmission is changing rapidly,
More and more pursuit of efficiency,
Focus on the breadth and number of your audience.
The work of the unicorn team "Island"
The work of the unicorn team "Gong"
The two works of the Ragged Qilin team, "Island" and "Gong", are guided by the theory of "community of human and natural life" and are created in collaboration with Zeng Xiaolian, a famous painter of plant science. Zeng Xiaolian has been cultivating the field of plant science painting for decades, using a combination of engraving, watercolor, gouache, oil painting, and Chinese painting to provide some animal and plant paintings. The Ragged Qilin team then used computer drawing technology (CG technology) combined with its traditional hand-drawn methods to co-create, coupled with dynamic production technology, so that the two-dimensional picture is three-dimensional and vivid.
Writing has accompanied human civilization for thousands of years,
Radio, film, television have gone through more than a hundred years,
The Internet has been growing rapidly for decades.
The Ragged Unicorn team mentioned,
In terms of the impact of communication,
The more innovative the carrier under the behavior of marketization
The more powerful the iterative upgrade ability,
Therefore, the more it can form a strong communication force.
It is necessary to comprehensively judge the "great changes that have not occurred in a hundred years"
The superposition effect with the wave of Internet development,
Actively explore the way forward of combining art and science and technology,
Discover new perspectives on artistic creation,
Let the excellent works of Chinese culture and art be better possessed
International communication capacity.
meantime
Using computer drawing techniques that are constantly updated and iterative,
Combined with the people's position in artistic creation,
Create it
It is in line with the logic of international dissemination of the Internet
Again in line with
The community of human destiny is logical to the creation of art
Masterpiece.
┃Source: China Literature and Art Network New Media (Text: China Literature and Art Network Wang Yu; image courtesy of the Wuhe Qilin team). Original title: "Welcoming the Eleventh National Literary Congress| Unicorn: Creating a masterpiece that conforms to the concept and logic of a community with a shared future for mankind
┃Editor-in-charge: Zeng Prosperous
┃Review: Song Li
┃Review: Wang Hai