IKEA "implanted ads" to pay tribute to Merkel

Source: Global Times

On the 8th local time, former German Chancellor Angela Merkel and the new Chancellor Scholz completed the handover and officially "retired". On the same day, the international home furnishing brand IKEA launched an advertising picture called "Finally Home" to the media. Although the advertisement seems to be to promote a chair, people recognize "Merkel" sitting on the chair at a glance. IKEA's "implant advertising" has attracted attention.

France's "Sunday Daily" said on the 9th that IKEA seems to want to use this advertisement to bid farewell to Merkel and pay tribute, blessing her "comfortable sitting on a gray chair after 16 years of hard work, gazing through the window into the distance". IKEA's "implant advertising" is quite popular with netizens. Someone said that the idea was wonderful, and seemed to see Merkel's state at home after retirement. Whether it is an ordinary person or a retired prime minister, everyone enjoys the warm moments at home. Some netizens said that the actor in the picture is simply too similar, and can be a special actor in the future. But some netizens believe that Merkel may not be able to idle after retirement. Documents from Germany's Bundesches federal treasury show merkel plans to form an office space for a team of nine in the annex of the Bundestag after retirement. While Merkel has said she will not engage in political activity, it is thought she may serve the EU at the United Nations or in Brussels.