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72.7% of respondents want to promote digital living while retaining traditional service methods

author:China Youth Network
72.7% of respondents want to promote digital living while retaining traditional service methods

Nowadays, many young people feel that their parents face "digital obstacles" in their lives, and online shopping, online car booking, and online business often cause parents to be troubled. A few days ago, a survey of 1533 respondents published by the China Youth Daily Social Survey Center and the Questionnaire Network (wenjuan.com) showed that to solve the "digital barriers" faced by parents, 72.7% of the respondents suggested that while promoting digital life, they should retain traditional service methods.

Yang Leqi (pseudonym), who now lives in Beijing, recently taught her mother to use some mobile phone software, and she found that many commonly used apps now set up "old age mode" or "care mode", and the font will become larger after opening, and the page is also concise. For example, a taxi software, after opening the "care mode", the taxi only needs to enter the destination, "eliminating a lot of steps, feeling a lot more convenient."

In order to improve the convenience of the digital life of the elderly, many platforms have carried out age-appropriate transformation of the App and launched the elderly version or the elderly model. According to the survey, 78.9% of respondents said they would try out related features for their parents. The interaction analysis found that the willingness of post-90s respondents was higher, at 81.1%.

Yang Leqi feels that these changes are very necessary, especially for the parents who are not very adaptable, if it is too complicated, first of all, there will be a psychological fear of difficulties, and they are more reluctant to try, "the more convenient the operation, the better, so that we can save a lot of effort to teach them."

Lin Xian (pseudonym), who works in Nanjing, feels that there are now many advertisements on mobile phone apps, and some feel that there is a suspicion of induction, "for example, some interfaces will display the words 'click to receive red envelopes' or 'withdraw', but after clicking, they find that it is an advertisement, and sometimes they will automatically download other apps, which will cause great trouble to parents." Lin Xian feels that the App adapted to aging transformation must be more concise in design, and if there is an advertisement, it is also necessary to strengthen the review, and should not induce clicks or downloads.

Lin Xian believes that in addition to the age-appropriate transformation of mobile apps, age-appropriate services in society must also keep up. For example, many restaurants now launch scan code ordering, as well as online intelligent customer service, in fact, for the parents of the generation, not only is it not convenient to use, but it will bring some trouble, "I think the real ageing transformation, but also from the actual needs to consider, take into account the digital services and traditional services, can not affect their normal life."

To solve the "digital barriers" faced by parents, 72.7% of the respondents suggested that while promoting digital life, they should retain traditional service methods, and 61.8% of the respondents believe that digital feedback should be advocated to guide the younger generation to help their parents.

Zhang Ying (pseudonym) after the 90s usually takes the initiative to let parents contact the Internet more, "like when I go out to play on November this year, I will tell them how to book tickets and hotels online, and take them to experience the process again, so that they can book tickets and go out to play in the future." Zhang Ying feels that many times parents are reluctant to try because no one is willing to take them with them. If children can accompany their parents to try, they will be more interested in exposing themselves to new things and taking a step outward.

Respondents also suggested that they should accelerate the transformation of digital aging, break down digital barriers (64.1%), conduct training in communities, and improve parents' ability to use digital products (37.5%).

Among the respondents in this survey, 10.1% are post-00s, 38.4% are post-90s, 42.6% are post-80s, and 8.3% are post-70s.

China Youth Daily, china youth network trainee reporter Wang Zhiwei Source: China Youth Daily

Source: China Youth Daily

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