On December 8th, the "Eight Horse Tea Industry Oolong Tea Tax Double Crown Thanksgiving and Thanksgiving and 'Four Tea Pearls' Strategic Press Conference" was grandly opened in Fuzhou, and the 2021 Wuyi Rock Tea "Double World Heritage" Cup Tea King Competition Award Ceremony and the Tea King Competition Series Product Release were also held at the meeting. Experts and scholars from all walks of life, big coffee in the industry, and senior tea guests gathered at the scene to taste Wuyi Rock Tea "Double World Heritage" cup tea king Sai Cha Wang tea.
From the double first in tax payment, to the heavy gold holding of the tea king event, and then to the launch of the "four major tea pearl strategy", as a leading brand of China's tea chain, Bama Tea Industry always strives to do it and does not forget to thank the society: feeding the tea production area with a bright tax record, motivating tea makers with rich tea king bonuses, and giving back to consumers with high-quality strength products.
The two major oolong tea origin tea enterprises pay taxes double first
Deep ploughing oolong tea origin focus on product research and development
In 2019, the output value of the whole tea industry chain in Fujian Province exceeded 100 billion yuan, ranking first in the country, and it is also the first province in the country with a tea output value of more than 100 billion yuan, and Fujian oolong tea is even more famous at home and abroad. As a Bama tea industry originating from Fujian, it has always been deeply rooted in the origin of oolong tea, focusing on product research and development, and establishing its leading position in the field of oolong tea: from 2009 to 2020, Bama Tea Industry Anxi Tieguanyin has led the national sales for 12 consecutive years; From 2015 to 2021, it ranked first in the Tmall Double Eleven Oolong Tea category for 7 consecutive years.
After the major success of Anxi Tieguanyin, The Eight Horse Tea Industry began to exert its strength in Wuyi Rock Tea, invested in the construction of factories in Wuyi Mountain, held tea king competitions with heavy funds, etc., and truly integrated into the Wuyi landscape and helped the development of the local tea industry.
It can be seen from the tax payment certificates of the Anxi County Government and the Wuyishan City Government that in 2020, The Eight Horse Tea Industry ranked first in the tax payment rankings of tea enterprises in the two major oolong tea origins of Anxi Tieguanyin and Wuyi Rock Tea. Among them, Anxi Tieguanyin has been the first taxpayer for eight consecutive years, and Wuyishan investment has achieved the first tax payment in the first year.
This not only means that Bama Tea has the ability to continuously develop products, but also reflects its active fulfillment of social responsibility.
4.08 million yuan to hold the Tea King Competition
Build a tea industry cooperative to help the development of origin
Think of the source of drinking water, and give back with gratitude. In addition to feeding local finances by paying taxes, Bama Tea industry also actively builds a Chinese tea industry cooperative, goes deep into the core origins of major tea leaves, feeds tea farmers, tea enterprises, and tea producing areas, helps rural revitalization, and leads the positive and healthy development of the industry.
In Wuyi Mountain, the origin of Wuyi Rock Tea, Bama Tea Industry encourages tea farmers to make tea well with heavy funds, and works together with local tea farmers and tea enterprises to actively promote Wuyi Rock Tea through competitions, tasting meetings and other forms, driving Wuyi Rock Tea to the market.
With the announcement of the 2021 Wuyi Rock Tea "Double World Heritage" Cup Tea King Sai Lao Cong Daffodil, Da Hong Pao and Cinnamon Three Tea Kings, the ownership of 4.08 million yuan has been settled, the prize money of the Tea King winners is as high as 200,000 yuan, the total number of winners has reached 50 people, and the award-winning tea enterprises and tea farmers are also expected to become the strategic suppliers of the Eight Horse Tea Industry.
△ 2021 Wuyi Rock Tea "Double World Heritage" Cup Tea King Sai Lao Cong Shui Narcissus Tea King
Wang Zaihe, director of Chaoxuanyan Tea Factory in Wuyishan City, who won this year's "Cinnamon Tea King", said: "This competition provides a platform for Wuyi Camellia people to exchange skills, through which the entire Tea Industry Chain of WuyiShan can be driven, and we tea farmers need this kind of large enterprise to lead." ”
Liu Guoying, representative of the judges of the Wuyi Rock Tea "Double World Heritage" Cup Tea King Competition and president of the Wuyishan Tea Industry Association, said that the Tea King Competition has played a good role in promoting and promoting the development of tea farmers, tea enterprises and tea industries in Wuyi Mountain. The platform of Wuyi Rock Tea "Double World Heritage" Cup Tea King Competition built by Bama Tea Industry has stimulated the competitive spirit of Wuyi Mountain Tea people, improved the influence of Wuyi Rock Tea, and also conveyed confidence to tea people under the repeated epidemics, boosting the high-quality development of Wuyi Mountain Tea Industry.
△ Wuyi Rock Tea "Double World Heritage" Cup Tea King Competition Judge Representative, Wuyishan Tea Industry Association President Liu Guoying
On the day of the event, the Eight Horse Tea King Series products were also unveiled! Since the launch of the Wuyi Rock Tea "Double World Heritage" Cup Tea King Competition, Wuyi Mountain Tea Enterprises and Tea Farmers have enthusiastically sent samples, and received a total of more than 2,000 tea samples. The three best award-winning teas, Lao Cong Daffodil, Da Hong Pao and Cinnamon, which are selected from thousands of tea samples and stand out from the middle layer, embody the supreme pursuit of skills by Wuyi Camellia people, and also integrate the unremitting efforts of the Eight Horse Tea Industry in exploring the road of good tea.
The "Four Tea Pearls" strategy was released
Based on the platform strategy of all categories, select good tea for consumers
Originating from a century-old tea-making family, Bama Tea Industry has always adhered to the spirit of craftsmanship, committed to creating a platform for all categories of good tea in China, and selecting really good teas from the place of origin for consumers.
Nowadays, in addition to oolong tea, Bama Tea is also very accomplished in other teas. The products of Bama Tea Industry have become the official designated white tea and the official pu'er tea in the banquet hall of the Chinese Pavilion of the Dubai World Expo; In terms of e-commerce channels, Bama Tea has achieved a multi-category leadership from the first oolong tea, and oolong tea, white tea, black tea and other varieties of tea have maintained a continuous leading position.
The release of the "Four Great Tea Pearls" strategy indicates that the Eight Horse Tea Industry is about to start a new journey to build a good tea platform for all categories in China, especially the "four major tea pearls" of the Eight Horse Tea Industry - Eight Horse Niu Yi Wuyi Rock Tea, Eight Horse Buck Pearl Tieguanyin 5800, Eight Horse Fuding White Tea, Dianzang Old Tree Peony, Eight Horse Letter Number Eight Eighty-Seven Pu'er Tea and other star representative products, truly becoming the "treasure pearl" of tea friends.
△ The "four major tea pearls" strategy of the Eight Horse Tea Industry was launched
At the press conference, Wang Wenli, chairman of Bama Tea Industry Co., Ltd., said that for more than 20 years, the reason why Bama Tea Industry has been able to make great progress is rooted in the "three wins" concept formed by Bama Tea Industry in the long-term construction of corporate culture: "Win by quality, win with wisdom, win with virtue", with strict quality, forward-looking strategy, altruistic love, firmly grasp the development opportunities, and is committed to creating a value co-creation platform tea enterprise.
△ Wang Wenli, chairman of Bama Tea Industry Co., Ltd
Whether it is holding the Wuyi Rock Tea "Double World Heritage" Cup Tea King Competition or launching the "Four Tea Pearls" strategy, it is a powerful measure and pragmatic practice of Bama Tea Industry in the process of creating a platform strategy for all categories.
It is understood that in addition to the Fuzhou thanksgiving meeting, Bama Tea Industry will also hold a series of tasting meetings in many places in Fujian to give back to consumers with high-quality products.
Source: New Fujian