The digital economy is the future development direction of the world, and it is necessary to vigorously develop the digital economy, accelerate the promotion of digital industrialization and industrial digitization, and promote the deep integration of the digital economy and the real economy. In order to further promote the innovative development of Guangzhou's digital economy and comprehensively build a digital financial ecosystem in Guangzhou, the first Jinyang "Points into Gold" digital financial innovation case demonstration activity in 2021 sponsored by the Guangzhou Municipal Financial Supervision and Administration Bureau selected 10 financial technology innovation application demonstration cases and 5 digital financial innovation special demonstration cases, showing the achievements of Guangzhou's digital financial innovation. These innovative cases with demonstration effects have tapped the potential of financial technology development of relevant institutions in Guangzhou, actively encouraged the integration and development of financial formats and digital technology, and improved the quality and efficiency of financial technology to empower the real economy.
Supply chain finance is an important part of the transformation of the digital economy and the real economy, and is an important engine for promoting digital industrialization, driving industrial digitalization, and promoting the digitalization of industrial chain governance. Recently, the Guangzhou Municipal Financial Supervision Bureau announced the list of selected cases for the first Jinyang "Points into Gold" digital financial innovation case demonstration activity in 2021, and the "Likerong" digital supply chain financial platform created by Guangzhou Baokai Daorong Commercial Factoring Co., Ltd. was successfully selected as a special demonstration case for digital financial innovation. In this case exhibition, we walked into supply chain finance and learned about the characteristic industrial financial ecosystem of the daily chemical industry supported by scientific and technological capabilities and digital tools.
The project name
"Likerong" digital supply chain finance platform
Project background
The financing information of small and medium-sized enterprises in the industrial chain is asymmetrical, and financing is difficult and expensive
Guangzhou Baokai Daorong Commercial Factoring Co., Ltd. is based on the daily chemical industry, and most of the brand service providers in the downstream of its core industrial chain are "three noes" small and medium-sized micro and medium-sized enterprises with no collateral, no guarantee and no external credit enhancement, and financial institutions cannot grant credit in batches and cannot effectively control risks, resulting in brand owners' capital needs often not being met.
Committed to improving the level of financial services in the daily chemical industry supply chain and improving the efficiency of serving the real economy, in order to meet the financial needs of the daily chemical ecological chain, Guangzhou Baokai Daorong Commercial Factoring Co., Ltd. has built the "Likerong" digital supply chain financial platform through in-depth research on the daily chemical industry ecosystem and the main risk over the years, combined with the financial technology + industrial supply chain scenario, the use of digital financial innovation, to create an industrial financial ecosystem with the characteristics of the daily chemical industry, through the play of "industrial ecological finance" digital collaboration, A comprehensive set of proven services and products has been precipitated.
Innovative content
Deeply cultivate the digitization of the industrial chain and promote financial cost reduction and efficiency
Baokai Daorong integrates the business scenarios on the industrial ecological chain and the standard products of various participants, and exports the ecological inclusive customized solution through the Likerong collaboration platform, realizes the reasonable risk premium of financing, and promotes all parties in the industrial chain to achieve cost reduction and efficiency.
In terms of multi-party collaborative model innovation, the "Likerong" digital supply chain financial platform is a collaborative platform connecting the "ecological core enterprise system + risk credit control system + financial institution system + local financial enterprise business system + small and micro enterprise front end". Through the integration of core enterprises, banks, factoring, insurance, small and micro enterprises and other participants, by the Like rong platform for routing and integration, the standardized products into customized products in line with the industrial ecological inclusion, for the capital side to quickly expand customers, for the core enterprise upstream and downstream customers to provide financial products with lower financing costs, to promote the stable supply of core enterprises, expand sales.
According to the data, at present, the "LikeRong" digital supply chain financial platform has docked with 5 financial institutions, and realized the intelligent matching between institutions and customers, and the closed loop of lending funds to ensure the return of funds to the real economy. In terms of strengthening operational services and improving service guarantee capabilities, the "Likerong" digital supply chain finance platform has built an intelligent robot RPA factory and a visual development platform, based on behavioral analysis, simulation learning, and anthropomorphic operation, to realize the automation of robot substitution operations for business personnel and improve the efficiency of industrial services.
In terms of transmitting the credit of core enterprises, the platform innovation of Likerong has created an industrial ecological inclusive finance without the guarantee of core enterprises. On the platform of Likerong, there are currently more than 1100 micro, small and medium-sized enterprises operating daily chemical fast moving consumer goods. Based on the order processing system of the core enterprise, the order processing system is the underlying data system, and the order data is used to provide "self-certification" credit for downstream small and medium-sized micro brand service providers. Using the big data generated by the digital operation of core enterprises, the "Likerong" digital supply chain financial platform cooperates with internationally renowned risk control and control institutions to establish a unique credit control model for the FMCG industry, access multiple financial institutions through the sharing platform, and provide order financing services for the downstream small and medium-sized micro brand service providers of core enterprises. Obtain more preferential financing without increasing the guarantee liability of the core enterprise.
In terms of risk control, the "Likerong" digital supply chain finance platform uses the transaction data in the core enterprise operation evaluation system, accesses multiple industries and third-party data, adopts a series of machine learning algorithms, establishes an indicator system that meets the daily chemical supply and marketing scenarios, builds a risk control model that meets the characteristics of the daily chemical industry, solves the asymmetry of information within the industrial chain of the funding side, and cooperates with the core enterprises to achieve risk co-management, forming a closed-loop, complete and benign development of the core enterprise industrial financial ecosystem.
Apply results
Help 1100+ small and medium-sized enterprises in the industrial chain to achieve financing of more than 8 billion yuan
On the one hand, the service of Baokai Daorong allows the core enterprise daily chemical industry chain to have the "three noes" small and medium-sized micro brand service providers without collateral, no external credit enhancement and no core enterprise guarantee, and obtain the real benefit of reducing financing costs by more than 50%. On the other hand, through the industrial ecosystem of core enterprises, it has directly helped the sustainable operation of more than 1100 micro, small and medium-sized enterprises, covering the whole country and countries along the "Belt and Road", indirectly serving more than 650,000 ecological merchants, and helping to stabilize more than 100,000 employed people in the industry ecosystem.
The digital supply chain financial platform of "Likerong" effectively solves the problem of asymmetric financing information of small and medium-sized enterprises, reduces the risk of financial institutions settled on the platform, and has achieved inclusive financing business volume of more than 8.8 billion yuan, and the cumulative bad debt rate is less than 5/1000.
Keeping up with the pace of Guangzhou's financial digital transformation, Baokai Daorong hopes to link more partners through the "Likerong" supply chain finance digital platform, deeply cultivate the combination of industry and finance, copy and promote the financial service operation experience in the field of daily chemicals to more FMCG industry circles, and help more small and medium-sized enterprises to improve their output value.
【Written by】 Li Hualian
[Correspondent] Chen Jinyao
【Author】 Li Hualian; Huang Haiying
289 financial hotspots
Source: South+ - Create more value