Jürgen Unser will be the new President of Audi AUDI China

According to ingoltstadt on December 7, 2021, Ulgen Unther will become the new president of Audi China and take over central control of the China business. His predecessor was Werner Eichhorn, who successfully ended his automotive career. Audi CEO Marcus Dusman said: "Play a key role in implementing our Electrification Strategy in China"

Audi has injected new blood into the central management function of the Chinese market: from January 1, 2022, Urgen Unser will be responsible for the China operations of Audi AG as President of Audi China. He succeeded werner Eichhorn, who was retiring, in that role.

"Over the past two years, we have further expanded our presence in China. In the future, together with Jürgen Unser, we want to continue to focus on the goal of helping shape the future of mobility in China and, together with our Chinese partners, will work with Audi to implement our electrification strategy in Audi's largest market," commented Markus Duesmann, Chairman of the Board of Directors of Audi. "We have transferred control of our China business to an expert who is very experienced in China who will play a key role in the implementation of our future China strategy."

Dr. Ulgen Unthere, with a degree in mechanical engineering, has been with the Volkswagen Group since 2004 and has been responsible for manufacturing planning/strategy for Volkswagen Commercial Vehicles, Audi and the Group. In 2013, Jürgen Unser was appointed Vice President of Technology for R&D, Product Management and Production at FAW-Volkswagen and a member of the FAW-Volkswagen Board of Directors.

In the seven years since, FAW-Volkswagen has experienced a period of rapid growth. The company's transformation is closely linked to its unique product offensive and significant expansion of technology development. 10 new plants were commissioned during this period, including new Audi production sites in Foshan, Tianjin and Qingdao.

Werner Eichhorn is about to leave the company and retire. Over the past two years, Werner Eichhorn has driven Audi's reallocation in China, continuing the company's success in the Chinese market. Werner Eichhorn, who attended this year's Shanghai Auto Show with the presidents of FAW and SAIC and the CEO of Volkswagen Group China, is an example of audi's re-layout in China. On behalf of the Management Committee of Audi, I am very grateful to Werner Eichhorn for his dedication and wish him every success in this new phase of his life," said Markus Duesmann.

Werner Eichhorn has been with him since 1982 and has spent his career at the Volkswagen Group. Since 1993, he has held several senior sales positions at Audi. From 2005 to 2008, he was Managing Director of the AUDI Division of FAW-Volkswagen, responsible for the sales of the Audi brand in China. He was a member of the Skoda Sales and Marketing Management Board from 2012 before moving to Volkswagen USA and Audi China in 2017 to continue his career.

The original German news article is as follows for your reference.

Jürgen Unser becomes new President of Audi China

Jürgen Unser takes over central management of the China business

He succeeds Werner Eichhorn, who ends his successful automotive career

Audi CEO Markus Duesmann: "Key role in the implementation of our electrification strategy for China"

Audi is filling the central management function for the Chinese market: Jürgen Unser will take over the management of AUDI AG's operations in China as President of Audi China from January 1, 2022. In this function, he succeeds Werner Eichhorn, who is retiring.

"Over the past two years, we have further expanded our presence in China. With Jürgen Unser, we now want to continue to focus on the goal of helping to shape the mobility of the future in China and implementing the electrification strategy for AUDI AG's largest market together with our Chinese partners," comments Markus Duesmann, Chairman of the Board of Management of AUDI AG. "With Jürgen Unser, we are handing over the management of our operational Business in China to a China-experienced expert who will play a key role in the implementation of our future strategy for China."

Dr. Jürgen Unser holds a degree in mechanical engineering and has been working for the Volkswagen Group since 2004, where he held responsible positions in production at Volkswagen Commercial Vehicles, audi and in Group production planning/strategy. In 2013, Jürgen Unser was appointed Technical Vice President for R&D, Product Management and Production and Member of the Board of Management of FAW-Volkswagen in China.

In the following seven years, FAW-Volkswagen went through a phase of rapid growth. The transformation of the company was associated with a unique product offensive and the significant expansion of technical development. During this time, ten new factories were ramped up, including the new Audi production sites in Foshan, Tianjin and Qingdao.

Werner Eichhorn leaves the company and retires. "Over the past two years, Werner Eichhorn has driven forward the realignment of Audi in China and continued the company's success in the Chinese market. Werner Eichhorn's realignment of Audi in China was exemplified by his joint and cooperative appearance with the presidents of FAW and SAIC as well as the CEO of Volkswagen Group China at this year's motor show in Shanghai. On behalf of the Board of Management of AUDI AG, I would like to thank Werner Eichhorn very much for his commitment and wish him all the best for his new phase of life," says Markus Duesmann.

Werner Eichhorn spent his entire professional career in the Volkswagen Group, which began in 1982. Since 1993, he has held various senior sales positions at Audi. From 2005 to 2008, as Managing Director of the Audi Division FAW-VW, he was responsible for sales of the Audi brand in China. From 2012, he was a member of the Board of Management for Sales and Marketing at Škoda before moving to Volkswagen of America and then Audi China in 2017.