The founder of the well-known tide brand passed away, and the joint sneakers soared to 80,000 pairs, and the price far exceeded that of Maotai

Recently, the price of a number of Off-White and Nike joint series sneakers has risen, and the price of individual shoes has risen to 80,000 yuan.

On November 28, VIRG Abrough, artistic director of LV menswear and founder of clothing brand Off-White, died of cancer. Just after the news of his death was exposed, many of the co-branded shoes designed by him before his death have experienced price increases to varying degrees, and some platforms have also urgently removed related shoes.

The price of a number of Off-White and Nike co-branded sneakers has risen. The last AJ2, released before Virgil Abolo's death, rose more than 70% in a week, leaving many conventional sizes out of stock and hard to find.

The Chicago shoe designed by Virgil Abolo in 2017, the original price of more than 1,000 yuan, rose to about 30,000 yuan in the past two years, and after the death of Virgil Abolo, the sneaker soared. According to a Chaopai store clerk, "AJ1's Chicago sells the best." The original price was 1299 yuan, and now it is sold for 40,000 or 50,000 yuan. Another chaopai store clerk said, "Chicago shoes, now seven or eighty thousand yuan, North Carolina blue is now twenty or thirty thousand yuan, must be rising, early start." ”

On the tide shoe platform, Off-White North Carolina blue sneakers, the latest transaction price is more than 13,000 yuan, 7 days up 43% year-on-year, the price of 1399 yuan, the commodity premium of 853%, from the transaction price trend chart, reached the price high point in the past year. In another tide brand platform, the goods have been removed from the shelves of sneakers with excessive price increases, and rational consumption reminders have been carried out. (text| AI Finance & Economics)