Ride the wind and waves and actively embrace the era of all-media

This year's National Day file, "Chosin Lake", "My Father and Me" and other films actively use all-media means to carry out marketing activities, driving the whole network of hot discussions on the theme of the film, and effectively promoting the rise of box office data. The development of all-media has made the ecological pattern of China's film industry in a continuous change. The network culture ecology is profoundly affecting the creation and publicity mode of movies, and the application of big data and intelligent algorithms is also empowering industry links such as topic selection, commentary, and marketing. The internet cultural ecology continues to prosper, diversified entertainment products emerge in an endless stream, and the impact on the film market is intensifying. The continuous upgrading of the audiovisual effect of smart phones, the rise of new audiovisual forms such as live broadcasting and short videos, is also changing people's viewing habits in the form of strong interaction and short and fast. In this context, Fujian Hailong Film and Television Co., Ltd. is constantly exploring the integration and development path of the all-media era.

A new era of responsibility leads to a new journey

Fujian Hailong Film and Television Co., Ltd. is a cultural and creative enterprise integrating content production, film and television distribution, cinema operation, publicity and marketing. The company has many excellent producers who cooperate with each other, including Chen Hanhai, former general manager of Century Long Dragon Film and Television Co., Ltd., and will achieve more extensive cooperation with more artists, screenwriters, directors, production teams and major TV stations to jointly create more excellent film and television works.

Contribute to the high-quality development of the industry

Nature of the company: Limited liability company (natural sole proprietor) company business: Fujian Hailong Film and Television Co., Ltd. will introduce a cinema management system on the basis of the excellent production, distribution, investment, cinema and publicity resources in the original industry, while focusing more on the development, production and distribution of high-quality projects, and strengthening more in-depth cooperation with foreign companies on copyright adaptation and film introduction. To build an excellent film and television company with all-round and multi-system development. Company Profile: Fujian Hailong Film and Television Co., Ltd., founded on March 17, 2020, the registered address is fuzhou city, Fujian Province, software soft F area office location: No. 22 Jianguomenwai Street, Chaoyang District, Beijing, 1212, in 2021 has completed the Republic of China historical drama "A Generation of Craftsmen" starring Hou Yong and starring Huan Xi, Sun Xuening and Guo Guangping. The drama tells the story of a wood carving family in the late Qing Dynasty and the beginning of the Ming Dynasty, which was famous in the industry with exquisite skills, but experienced ups and downs due to the secret calculations of adulterers and the changes of the times.

Deliver corporate culture and values

Corporate culture, company slogan: wonderful sea dragon, film to create the future, corporate vision: let film and television change life

Enterprise spirit: with heart, with enthusiasm to create business thinking: loyal cooperation, realistic innovation, focus on the future

In recent years, under the competition of massive content, high-quality online movies have become the norm, and the awareness of high-quality competition of online platforms and creative teams has been continuously enhanced. The network platform integrates the file thinking, and the awareness of boutique creation is enhanced. Online movies have played a complementary role in the types of films and interactive methods, and can meet the more diversified audiovisual needs of the public. In addition, the awareness of the schedule of online movies has also been continuously enhanced, from the Spring Festival file, Qingming file, summer file and National Day file, streaming media platforms have closely followed the new law to the file period, giving birth to users' "file expectations" for online movies. The scheduled development of online movies is conducive to accumulating the interest of film fans and driving a boom in staged movie viewing.

Traditional film and television institutions can enter the online film market, give full play to the advantages of scripts, equipment, shooting, post-production and other links in the production process, enhance the quality of the film, adapt to the serialization and youthful consumption characteristics of the network platform in the communication link, pay attention to the development of derivative products and the operation of the fan community, and guide the direction of high-quality development for the film projects produced by integration. Network platforms can use big data, intelligent algorithms and other technical means to analyze user portraits, feedback audience evaluations, empower content production, and at the same time give full play to their advantages in community communication, topic interaction, e-commerce linkage, etc., to extend the life cycle and commercial value of film communication. The cooperation between the filmmaker and the platform can form a complementary effect, further extend the value chain of the film industry, and promote the integration and development of the industrial model.

The impact of the Internet on the film industry is ultimately the impact of new media forms. Historically, the popularity of television has also brought a serious crisis to film, and the film industry has opened up a new space for development through the audiovisual revolution and relying on new audiovisual aesthetics and technological means. Only by making full use of all-media thinking, constantly echoing the values of the times in content performance, and continuously innovating in the application of technology can film art keep up with the trend of the times and maintain the leading position of film in the audiovisual industry.