"This is the autumn fungus of our Baoshan family, which is thick and crispy in rootless flesh, and has a well-known reputation in the market in the northeast." After speaking, the female anchor in the live video held up a bunch of dried autumn fungus, and while getting it in front of the live camera, she paid attention to the problems of the audience in the video. "Is it a shipment after shooting?" Yes, yes, shipped within 24 hours. ”......
This scene is not long ago appeared in Baoshan Farm Co., Ltd., the internet celebrity "Little Sister of Wood Ear" Zhao Yue live broadcast with goods scene, saying that she is an Internet celebrity, she is not a real Internet celebrity, saying that she is not an Internet celebrity, there are many people on the Internet who like to watch Zhao Yue's live broadcast - "Very grounded, not false at all." "There are many Internet celebrities like Zhao Yue who grow up in the fields, and there are many in Baoshan, and they use eighteen martial arts to bring goods."
Spring takes you to see the warm blossoms of spring, summer takes you to 10,000 acres of fertile fields, autumn takes you to enjoy the rolling rice waves, and winter takes you to enjoy snow scenery and food. Behind this is the efforts made by the industrial marketer of Baoshan Farm Co., Ltd. for the high-quality development of the farm co., LTD., and many workers affectionately refer to them as Internet celebrities who grow up in the fields.
Watching live streams online is inspiring
This group of young people live with goods
"Eating is to taste the fresh, the small fungus has a very magical effect, not only the taste is crisp and refreshing, the protein content is high, but also the effect of nourishing the blood and promoting gastrointestinal peristalsis ..."
On November 11 this year, Baoshan Farm Co., Ltd. Baoshan family pro-vibrato live broadcast room in the fungus shed in the hot broadcast, Baoshan family pro-brand autumn fungus, japonica flower fragrant rice, buckwheat honey, cow horn pepper, beans and other agricultural products have appeared in the live broadcast room, the internet red "little sister of the fungus" Zhao Yue and growers online wheat, to the live broadcast room fans to introduce the high-quality agricultural products produced in Baoshan and "double eleven" preferential promotions.
This live broadcast, there are many people who pay attention, the vast majority of them are the "old fans" of guangdong and Shenzhen's internet celebrities "Little Sister of Wood Ear", and the focus on this live broadcast itself is that many people plan to go to Baoshan in winter.
Zhao Yue is not only an Internet celebrity, but also a "big red man" in the eyes of the masses of workers. Originally, in the process of comprehensively promoting the study and education of party history in the farm co., Ltd., Zhao Yue and the young party members of various departments of the farm co., LTD. organically combined the development reality of Baoshan with the way that young people liked to hear, and set up a "family pro" volunteer service team, which lit up the field with live broadcast.
From spring to summer to autumn, the "One Family" volunteer service team has served countless fields for the masses of workers.
Back in 2017, Zhao Yue sold products by grade, divided into five grades: spring ear, flow ear, ear ear, autumn ear, and second ear. When browsing the short video platform once, Zhao Yue saw the live broadcast with goods, and instantly thought that he could also help the staff and workers to live stream the agricultural products. She began to learn to engage in live streaming with goods, started a micro-business, opened an online store, aimed the second ear and spring ear at low-end consumers, the flow ear and the ear to the middle-end consumer, and the autumn ear to the high-end consumer, and constantly pushed production information. With the help of friends, the micro-store "lock powder" exceeded 5,000 people that year, and the attention of the online store climbed sharply. For the first time, a jade factory in Shandong ordered 400 kilograms of secondary ears and spring ears at a price of 280 yuan per kilogram through a micro-store, and ordered another 5,000 kilograms the following year.
From bringing goods to talking about customs and customs
The stories in the video "suck powder" are innumerable
Purely cargoed videos, it is actually difficult to capture the audience.
As a result, the "family" volunteers led by The Internet celebrity "Little Sister of Wood Ear" Zhao Yue began to tell stories. Take the pro-brand story of Baoshan as an example, this is a quiet small town, every month on the 2nd, 12th, 22nd rush, so the "family" volunteers took pictures of the sunrise and sunset here, the residents of the small town are like a family, and the dogs on the side of the road make people remember and yearn.
The "Four Hundred" project, which has a family with a hundred helpers, a school with a hundred celebrations, a birthday celebration, and a family with a blessed hundred families, has also become the focus of Zhao Yue's team's shooting. Party members have become the main force in serving the masses, serving the masses of workers with all their hearts, forming "family affection and help" pairs with 62 poor families, acting as "propagandists" of poverty alleviation work policies, "docking officers" of family situations, and "instructors" of employment and prosperity, doing a solid job of "one family has a hundred helpers in distress", and one household has lifted dozens of people out of poverty to achieve "one family has a blessing and a hundred families". Thousands of people have jointly inscribed the title of the student's congratulatory gold list and celebrated the birthday of the elderly as a unique "label" in Baoshan, and the meaning behind each video story reflects the connotation of Baoshan's pro-brand.
Sowing, seedlings, autumn harvest, the "family" service team is busy in the field live broadcast, as large as the whole process of 148 million kilograms of rice production, as small as the germination of a seed, Zhao Yue and her team have seen the earliest sun and night stars in Baoshan, just to shoot high-quality video works.
The story in the video is not earth-shattering, but it is fascinating.
In the field, they hold mobile phones, shoot all year round, promote travel strategies, and the "protagonists" of agricultural products with live broadcasts are no longer just fungus, sticky rice, red beans, horn peppers, cantaloupes, and peaches have also become the "focus points" of live broadcasting. Whether it is sowing seedlings in agricultural production, planting fungus, cantaloupe, and horn pepper in greenhouses, or green vegetables waiting to be harvested, seasonal fruits sleeping on the branches. These things, which are very common to the local workers, have become a source of knowledge worth disseminating in the eyes of her and her friends. This year, Zhao Yue's Douyin fans have risen from the original 10,000 to 200,000 fans, and through live broadcasting, he has helped the staff and workers sell more than 100,000 tons of high-quality rice, red beans and other miscellaneous grains, and the net profit is 50 times higher than that of selling raw grains.
"Speaking up" for agricultural products
Field internet celebrities have become hometown spokespeople
Here, the older sister is not willing to show weakness.
"The best price of guinea fowl this year can only be obtained in my live broadcast room, and I want to take action for the tender and crisp guinea fowl." On November 25th, with the strong support of The Farm Co., Ltd. Yujie Family Farm, Internet celebrity Zhao Yue discovered free-range guinea fowl for fans.
In the live broadcast room, Zhao Yue invited Song Yujie, the head of Yujie Family Farm, to enter the live broadcast room to carry out the live broadcast together, they were afraid that the fans would miss such good things and the most preferential prices and constantly shouted hard, and in order to open the reputation of guinea fowl outside Baoshan, Zhao Yue also continued to send waves of benefits to fans in the live broadcast room, and fans wanted to buy healthy and nutritious chickens. In the live broadcast room, Zhao Yue and Song Yujie not only introduced the nutritional value, breeding concept, and tender and crisp characteristics of the chicken in detail to the fans, but also went to the chicken pen to let the fans feel the joy of feeding the chickens in person, and the on-site Tuhu guinea fowl made the fans in front of the screen swallow silently.
On the eve of the live broadcast, Zhao Yue led her team members to run back and forth in the field every time, just to be able to introduce the truly green and pollution-free agricultural products that are worth buying to fans, and to proudly introduce their hometown to fans. Through the live broadcast of Zhao Yue leading her team members and the whole production process of "New Farmers", many consumers were moved, but they never asked everyone to buy directly, but first mailed some test supplies to the consumers who were moved, and everyone tasted it and then bought it here.
After continuous live broadcast promotion, more and more "new farmers" have changed their consciousness from "I will not" to "I endorse", and more young people and women have been encouraged to participate in hometown endorsement and live promotion, and exert their strength to help enterprises develop. At present, Zhao Yue's team has grown from the original 50 to 300 people, covering young party members, growers, farmers, etc. These Internet celebrities who grow up in the fields have become a signboard of the Baoshan family, attracting many new consumer groups.
Written by: Gao Wei