Broadcaster Broadsign China
Strong influence is an excellent quality of digital outdoor media. The right messaging and creativity to attract people to stop and watch, and using the medium to produce such an effect is what Polar Media drives and why buyers interested in making a great appearance in Nashville turn to the marketing and advertising agency for help.
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Occupy the core position
Founded in 2006 and headquartered in Montclair, New Jersey, Pearl Media launched its outdoor advertising business by transforming mega-buildings into stunning wallscapes and empty storefronts into immersive digital experiences. Pearl Media has grown in strength by partnering with high-quality real estate in major U.S. cities to build an effective experiential digital signage network that remains a leader in this business.
The team creates a proprietary network for each property and is renowned for its vision in the digital space. Its most recent project is the development of a digital and static signage network at Nashville's famous landmark Fifth Avenue + Broadway, which will be open to the public in early 2021.
Pearl Media runs an outdoor advertising installation on Fifth Avenue + Broadway in Nashville
Located in downtown Nashville, Fifth Avenue + Broadway is an urban renaissance project that offers a wide variety of services. It includes a food hall and live performance venues, shops, luxury apartments, and a walkable indoor and outdoor mixed-use venue. Fifth Avenue + Broadway's shopping and dining mix is being lacking in downtown Nashville, making it a popular spot for local citizens and visitors alike. The project is located in the heart of the city, i.e. capturing a golden location for the booming digital network.
Pearl Media's digital network on Fifth Avenue + Broadway currently includes 15 displays: a large "Welcome to Nashville" LED display overlooking the Lower Broadway strip, live LED signage on L Street above a wide aisle where crowds gather, two large LED screens at the National Museum of African American Music in the district, and 55-inch displays at 11 street kiosks. Partnering with Pearl Media in such an exciting heartland gives advertisers the perfect opportunity to reach around 255,000 visitors a week, who spend an average of around 70 minutes in the area.
Fifth Avenue + Broadway allows brands to connect with large audiences that stay longer
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An experience like no other
In the process of helping the Fifth Avenue + Broadway project land, Pearl Media, as a consultant to Brookfield Properties, advised the team on all the hardware, placement, back-end systems, manufacturers and other aspects necessary to build a high-quality digital network.
Jen Almeida, Chief Operating Officer of Pearl Media, said: "Our LED display is not only used to serve advertising, but also as a complement and extension of the Fifth Avenue + Broadway service experience, allowing visitors to enjoy the many benefits of this exciting new property while attracting it and providing an excellent entertainment experience, which is one of the main goals of our network." ”
L Street real-time large screens and auxiliary street screens can effectively promote any event that is being held in the area. Some of the most famous live events recently launched include the National Hockey League Playoffs and the Independence Day Celebrations.
Fifth Avenue + Broadway is a media installation used to promote local events
When events are live on the Live screen, secondary screens continue to serve ads to advertisers. In addition, kiosk-level screens have touch screen capabilities that can be used to customize interactive experiences.
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Pearl Media and Broadcaster Broadsign
In order to run the device and other upcoming projects, Pearl Media needed the support of a flexible enough software partner to synchronize content and provide advertisers with greater interactivity. Given that the network contains several screens not far apart, both the team and the client wanted ads to automatically loop and display continuously, giving a holistic look.
Considering the ease of use of the Broadcaster Broadsign platform and the ease with which the operation of a large digital network was made, Pearl Media decided to commission Broadcaster Broadsign to handle the project. For Pearl Media, Broadsign not only offers software that meets all of its creative and technical needs, but also appreciates its team for its positive performance in customer service.
Boshang Broadsign's solutions and technical support greatly simplify the fifth avenue + Broadway installation setup process
Larry Curran, Digital Content Manager at Pearl Media, said: "We have ambitious plans for the Fifth Avenue + Broadway installation, while Broadcaster Broadsign provides ample flexibility to build the network as needed and adapt and evolve based on future needs.
We already have several simultaneous screens that are able to broadcast large events on a regular basis in custom resolution on our screens for the public to watch. With Broadcaster Broadsign, I was able to create everything myself. I'm also excited to continue to introduce new technologies to our network in order to put more ideas into practice in the future." ”
The early success of the Fifth Avenue + Broadway project has made Pearl Media look forward to the upcoming 5 West Side project in Manhattan, hoping to achieve further success. This is another Project of Brookfield Property that is run entirely by Broadcaster Broadsign in New York City.
The project covers five indoor LED displays and an outdoor mesh media wall that is over 100 feet long and 15 feet high. The project is located in a large public plaza with frequent staff activities, a relatively new outdoor space near Hudson City Square in Manhattan. The project aims to showcase both third-party advertising and chic art content, and Broadcaster Broadsign and Pearl Media will work together to bring exciting works!
To find out how Broadcaster Broadsign can help your digital outdoor media project shine, contact us today
For more information, please pay attention to the WeChat public account "Boshang Cloud Technology" or visit the official website https://www.broadsign.cn
Original: Broadcast in China, please indicate the source of reprint