Trees surround the village, the water fills the pond, the courtyard is a little, and the autumn light is exhausted. On November 15th, Liuxi Half Street, a key project in Jiangsu Province and built by Zhongnan Commercial, was officially opened.
Gather in Zhang Xiao's hometown to witness the happiness of the blessed land
At the opening ceremony, Zhou Guoqiang, member of the Standing Committee of the Haimen District Committee and executive deputy governor of the haimen district government, Yao Jiwei, secretary of the party group of the Haimen District Culture, Radio, Television and Tourism Bureau, Gu Chuang, secretary of the party committee of Changle Town, Haimen District, and other government leaders, Chen Jinshi, chairman of the board of directors of Zhongnan Holding Group, Lu Yaxing, senior vice president of Zhongnan Holding Group, Zhou Pingping, president of Zhongnan Land Suhu region, Gao Yanyu, president of Zhongnan Commercial Management, and other representatives of Zhongnan, as well as media friends attended the event.
(Zhang Xiao's hometown town, Liuxi Half Street open street scene map)
The opening ceremony kicked off with the debut of the original IP performance "Forever Day", and Chen Jinshi delivered a welcome speech. Zhou Guoqiang, member of the Standing Committee of the Haimen District CPC Committee and executive deputy head of the Haimen District Government, said: "Zhang Xiao's hometown town is not simply 'nostalgic', but more importantly, 'enlightening the new', and it is necessary to pass on the spiritual endowment of Haimen people to adopt hundreds of rivers and strong perseverance from generation to generation." Gu Chuang, secretary of the Party Committee of Changle Town, Haimen District, said: "Liuxi Half Street is the core area with the most architectural, cultural and industrial characteristics in Zhang Xiao's hometown, which is of important milestone significance for highlighting the historical charm and modern civilization of Zhang Xiao's hometown, promoting the in-depth integration of workers and peasants' cultural tourism, and building a higher level of 'five new Changle'." It is believed that under the construction and operation of Zhongnan Group, the core area of the town will surely build a demonstration window to display the comprehensive revitalization of Changle countryside and the integration of urban and rural development, and become a beautiful business card of "Zhang Xiao's hometown and happy land Changle". "The final event culminated in the performance of the Xiang Lion Spit Banner.
(Zhou Guoqiang, Member of the Standing Committee of haimen District Committee and Executive Deputy Governor of Haimen District Government)
(Gu Chuang, Secretary of the Party Committee of Changle Town, Haimen District)
Meet the countryside and rejuvenate the countryside
As Chen Jinshi, chairman of the board of directors of Zhongnan Holdings, said in his speech, "Zhang Xiao's hometown town is another practice of rural development in the new era." The total planning area of the town is 4.7 square kilometers, with the "ZhangXiao" culture as the core, the deep planting of rural heritage, the external government, the audience, the industry three ports, the coordinated development of the "4+1" industrial plate resources of the Zhongnan Group, and the close focus on the "rural revitalization, cultural rejuvenation" dual strategy, to create a multi-industry co-prosperity cultural tourism project that integrates culture, tourism, education, agriculture and other functions.
(Aerial view of Zhang Xiao's hometown town)
As the first work of Zhang Xiao's ideal practice of "villageism", all the tiles, wangzhuan and green bricks in the block are preserved or reproduced in the original Changle Old Street, inheriting the memory of Jianghai in architecture. The four major cultural landmarks - The Endless Art Center, the Zhangjia Father's Ideal Country, the Dasheng Weaving, and the Candy Factory, implant fresh connotations and forms of expression of the times on the basis of the original memory and context, and light up the countryside with art; the six intangible cultural heritages - Shen Xiu Palace, Nanzheng Workshop, Haimen Mountain Song, Dyed Weaving Soil Cloth, Guqin Research Society, Haimen Mountain Mutton, etc., as well as palm weaving, paper-cutting and other craftsmanship, through theme display, handmade experience, craftsman interpretation and other ways, innovate in the inheritance and show the "half-street context". In addition to culture, the memory of fireworks is also fully presented in Liuxi Half Street. Pocket wontons, steamed buns, half a cup of tea house, full cup of pubs, in addition to the tip of the tongue memory, showing the simple philosophy of handling; Guquan Tofu Fang, Changle Sauce Shop, Changle Soda Shop, Zhuangyuan Dim Sum Line, Drunken Eight Immortals and other old shop new products, while inheriting the flavor, but also to meet the diverse needs of consumers of different ages.
(Real view of Liuxi Half Street, Zhang Xiao's hometown town)
Half-street fireworks, half-street context, different from traditional cultural tourism or commerce, Zhang Xiao's hometown town of Liuxi Half Street carries more humanities, history, art content, history, and art content, history, and art, while having more life atmosphere, releasing content, scene power and innovation in advance for Zhang Xiao's hometown town.
Immerse yourself in the experience and renew your cultural charm
On the day of the opening of the street, "Forever Day" created by Zhang Xiao's hometown town presented a beautiful visual feast for tourists and consumers, and will be interpreted as a special IP program of the town throughout the year. "Forever Day" is the first immersive interactive performance project in Nantong jointly created by Zhongnan Group and famous director and composer Jiang Ying, with Zhang Xiao's drama story as the main line, integrating literary and artistic expression elements with regional characteristics such as YishengJiu, Qi Jia Quan, Haimen Mountain Song, etc., with the help of lighting technology, to create a cultural light and shadow interpretation show where culture and technology blend and light and shadow are intertwined. Visitors can encounter a variety of wonderful interpretation activities in various areas of the neighborhood, which greatly enriches the travel experience.
In addition, during the opening period, with the theme of "Rural Life Art Week", a variety of activities such as the "Fireworks Context" brand story exhibition, the Changle collection, the rural starry sky party night, and the Zhang Xiao poetry collection pen and copy meeting were held to spread the story of Zhang Xiao and also allow tourists and consumers to experience the beauty of rural life and traditional culture in the new era in an all-round and immersive way.
In the future, Zhang Xiao's hometown town will continue to inherit the mission of creating high-quality urban and rural development in Central and Southern China, take the revival of traditional culture and rural revitalization as the vision, and achieve a model of rural revitalization and cultural tourism integration.