Look at the news Knows reporter Li Yintao Li Shuxin
2021-11-15 22:56
Recently, an environmental impact assessment of SAIC Volkswagen Yizheng Branch went viral on the Internet, and a form showed that after the technical transformation of SAIC Volkswagen's model, the Santana model with a planned production capacity of 224,400 units at the factory will be directly "zeroed out". Seeing this news, I am still very emotional, a generation of god car Santana, entered China in 1983. The advertising slogan of "own Santana, walk all over the world is not afraid" is deeply rooted in the hearts of the people, which can be said to witness the take-off of China's economy. If you really want to say goodbye to it, you still have everything in your heart.
Look at the news Knows reporter contacted SAIC Volkswagen, the other party's response is very mysterious: according to the actual market situation, the relevant product planning will be formulated. So what is the actual situation in the market? According to public data, Santana's total sales in 2020 were 181,400 units, ranking 20th in the Chinese auto market and the third most popular model of SAIC Volkswagen, while SAIC said that Santana sold a total of 126,000 vehicles in the first nine months of this year.
Since there is demand in the market, why is it rumored to stop production? In fact, there are two main reasons. The first is the profit margin, the current Santana official guidance price entry version is less than 90,000, the terminal quotation is less than 70,000, is the cheapest model of SAIC Volkswagen. Unlike passats and Tiguan, which have a large premium space, Santana relies on thin profits to sell away, which is not bad, but if the profits are not high, and there are fines for making more, then the manufacturer will weigh it.
Originally, in order to encourage car companies to produce more new energy models, the Ministry of Industry and Information Technology implemented a double credit policy. The production of fuel vehicles, according to the average fuel consumption conversion to generate negative points, the production of new energy vehicles can accumulate positive points. In a production cycle, the points of the car company must meet the requirements of the Ministry of Industry and Information Technology, if there are too many negative points, you have to buy points from the car company with positive points, which is equivalent to paying a fine. According to the data, SAIC Volkswagen was the "negative squad leader" of domestic car companies last year, with a negative score of more than 780,000 points, and it costs a lot of money to buy points alone. According to the current policy, the production of a Santana is about 0.4 negative points, and the transaction price of the points is about five or six thousand yuan a point, that is to say, for every santana produced, it has not been sold, and the company will have to pay about 2,000 yuan.
This year, although SAIC Volkswagen introduced the ID series of pure electric vehicles, which was discounted to a part, it also encountered a shortage of vehicle rules chips, and the production capacity has not been able to come up. Therefore, it is completely understandable that car companies should abandon models such as Santana, which is not highly profitable and have a high degree of negative contribution, and use limited car rules chips to models that can contribute more profits or bring more positive points.
In fact, the space that crosses the level, the durable leather quality and the low maintenance cost belong to the old Santana. The new Santana, launched in 2012, is now on the market, and it is no longer the god car in our hearts.
To say that in the "old three" of Chinese cars, Shenlong Fukang has transformed into an electric vehicle brand, and Jetta has taken off the logo of Volkswagen, from a product to a brand, only Santana is still adhering to the glory of that era. It sounds a bit tragic, but no matter how successful the product, if it can't keep up with the times, I'm afraid it will be difficult to escape the fate of being put into the museum!
If the hero breaks his wrist and bids farewell to Santana, he can let the car company get rid of the heavy baggage, go into battle lightly, and regain a new life, then such a farewell is also the best sustenance for feelings!
(Look at the news Knows reporter: Li Yintao Li Shuxin Intern Editor: Yang Jiaying)