"Studied in Shanghai and worked in Huangshan." At the end of last month, in the auditorium of the Huangshan Municipal Party Committee and Municipal Government, feng Jiacheng, president of the Huangshan Jiaotong Investment Group, made a report entitled "Entering the Yangtze River Delta Creative Committee and Understanding the Essence of the Creative Capital", when he had just returned from Shanghai for a week.
On July 19 this year, Huangshan City went to the Yangtze River Delta Creative Committee to realize that the practical training team "went east" to Shanghai to "learn from the experience" for a period of three months. Feng Jiacheng, after the 70s, Du Jun, head of the planning and finance section of the Cultural and Tourism Bureau after the 80s, and Liu Yun, deputy director of the Yangtze River Delta Office of the NDRC after the 1990s, opened the "789" practical training team.
Feng Jiacheng (third from right), Jun Du (second from left) and Liu Yun (first from left) visit the China headquarters of the British Standards Institution (BSI) in Shanghai
01. Explore the "Creative Cities" code
"The tallest building in Huangshan is only 100 meters, while the tallest building in Shanghai is more than 600 meters, and the vision of Standing at the Jin Mao Tower in Shanghai and Tianyi International in Huangshan is different." Talking about his experience in Shanghai, Du Jun couldn't stop smiling.
The creative industry is the focus of the squad this time. "How to learn from Shanghai's experience and promote the wonderful bloom of Huangshan's creative flowers?" This is the "must-answer question" set by the squad for its own practical training.
In 2020, Shanghai identified a total of 149 municipal parks of cultural and creative industries, 16 demonstration buildings and 28 demonstration spaces, and also gathered leading Internet companies such as Himalayas, Xiaohongshu and Bilibili, which made Feng Jiacheng sigh: "During the observation of the new economy online in Shanghai, it is deeply felt that creative talents are the core elements, and content and operation are the key. ”
Visited the Yangtze River Delta Regional Cooperation Office, cooperation and exchange office and other government agencies 4 times, visited the Shanghai Creative Park (block) 36 times, visited partner units 25 times, focused on project cooperation seminars and exchanges 14 times, invited Shanghai merchants to visit Huangshan 9 times, and organized Huangshan cadres to study in Shanghai 4 times... For three months, the team kept exploring the success code of the "Creative City" and exploring the transformation of the "Shanghai experience" into the "Huangshan practice".
"Shanghai is creative, it is changing rapidly, it stands at the cusp of the times, ready to connect the world, ready to change and innovate." Liu Yun wrote in the summary of the study and work of the class, "When I came to Shanghai, I knew that there was not only hard power here, but also the soft power that showed my spirit and character. ”
02. Punch in the vitality of the "Fashion Capital"
The "magic capital" of Shanghai lies in its vitality, unlimited creativity, and rapid change.
Walking or cycling became the team's favorite way to get around. "Walking in Shanghai, full of literary and artistic creative blocks, cultural and creative parks, and creative graffiti and creative works scattered in the streets and alleys, at a glance, it is a youthful, energetic and energetic teenager."
"Shangsheng Xinsuo, Wukang Road, Julu 758, Henderson Xuhui Tiandi... Open the map of Shanghai, you will find that these industrial relics such as old factories and old storage spaces have been transformed into Internet celebrity landmarks of creative cities in the new upgrading of urban space. "Du Jun is like a number of family treasures, on both sides of the Huangpu River and Suzhou Creek, and the creative parks along Yan'an Road are dotted with flowers and blossoms everywhere, making people linger." When Shanghai initially faced the upgrading of industrial structure and the transformation of old factories, it did not use simple economic indicators to measure the development of the industry, and did not simply and rudely dismantle the idle old factories immediately, but learned from the experience of international creative economic development and concentrated on the development of cultural and creative industries, which has become an important part of fiscal revenue. ”
In 2021, Shanghai will promote the construction of "one city and one garden" in five new cities, create a number of cultural and creative industry parks with distinctive characteristics, and form a number of 100-billion-level industrial clusters, which makes the squad feel excited. "As a city with two top IPs in Huangshan and Huizhou, we cannot rely on the natural and cultural treasures left by the 'old ancestors' to enjoy their success, but should find the market and find a way with an international vision and market-oriented thinking."
For three months, harvest ideas have also harvested projects. Signed a cooperation agreement with the Yangtze River Delta Creative Economy Committee to jointly build a rural tourism demonstration village, and launch the "Village Huizhou" brand for 9 villages, including Nanxi South Village in Tunguang Town, Tunxi District, Shiqiao Village, Xixi South Town, Huizhou District, and Shexian Flower Selling and Fishing Village.
03. Bloom the flower of "Creative Huangshan"
"What is the accurate grasp of Huangshan's role in the Yangtze River Delta?" What is the forefront of economic and social development in the Yangtze River Delta and even the whole country? What is the positioning and path of the development of cultural tourism in Huangshan's pillar industry? Qiang Pengcheng, deputy director of the Shanghai Municipal Cooperation and Exchange Office, asked three questions that impressed the team. In the exchange with the Yangtze River Delta Creative Economy Committee, Secretary-General Shen Lei also said bluntly: "Compared with other cities in the Yangtze River Delta, Huangshan has the inherent advantages and conditions for developing innovative industries, but the lack of contemporary sense, lack of internationalization, lack of high talents, lack of industrial chain and other issues limit Huangshan's leapfrog development." ”
"We often say that we want to jump out of Huangshan to see Huangshan, and the Huangshan in the eyes of Shanghai people may see more problems that we ignore, and these problems are the direction of our development." The squad lamented that the biggest gap between Huangshan and Shanghai is the lack of advanced strategic vision and long-term development ideas in industrial development, investment attraction and other aspects.
The model cannot be copied, and experience can be learned. Du Jun said that the current Consumer Market in Huangshan is facing problems such as slow overall recovery and urgent need for industrial transformation and upgrading, and it is necessary to comprehensively stimulate creative innovation and creation, which is the way to build a high-end modern service industry agglomeration area and an international tourist destination.
"Go out, the world is in front of you; if you can't go out, the world is in front of you." Change is the meaning of this eastward journey; use is the ultimate goal of this study. Feng Jiacheng believes that it is necessary to let Shanghai creativity "electrocute" huangshan good things, while deeply excavating the cultural, ecological, tourism and aesthetic values of huangshan, and make every effort to do a good job in the top-level design of creative Huangshan, including formulating a series of plans, opinions and implementation plans to promote the development of creative industries, supporting special funds or special funds, researching and developing the fields, industries and paths of the creative economy, breaking through barriers, transforming industries and empowering development with borderless creativity, and transforming "Huangshan advantages" into "Huangshan opportunities".
Author: Cheng Xiangyang, Xu Jian
Press address: [email protected]
Editor: Wang Jing Second Instance: Xu Haisheng Final Judge: Li Xuejun