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Global tourism to see Jiangsu | Gaoyou: polish the cultural business card, to create a "good thing into a pair" city brand

author:Purple Cow News

Gaoyou is named after the Qin king Yingzheng who built a high platform and set up a post office in the territory. More than 2,000 years later, Gaoyou is still the only city in China that is famous for its postal construction and postal services. In recent years, Gaoyou City has actively amplified the effect of historical and cultural cities into tourism attractions, and insisted on taking the road of high-quality development of historical culture to modern civilization. Taking the water town as the background color, taking the ecology as the heavy color, and taking the culture as the finishing touch, it has painted a vivid animation of global tourism.

Global tourism to see Jiangsu | Gaoyou: polish the cultural business card, to create a "good thing into a pair" city brand
Global tourism to see Jiangsu | Gaoyou: polish the cultural business card, to create a "good thing into a pair" city brand

Lucheng Station is currently the largest and best-preserved ancient station in the country

Gaoyou City has listed the protection of heritage and cultural relics as one of the important tasks of the government, and has completed a number of protective repair and display projects of heritage and cultural relics in recent years. In the linear zone on both sides of the canal, the riverbed of the Ming and Qing Canal from Zhenguo Temple to Wanjiatang Ming and Qing Canal was cleaned up and repaired, the east embankment of the Ming and Qing Canal was cleaned up and repaired, and the first phase of the Grand Canal Cultural Park of the Ming and Qing Canal was built, focusing on the restoration and display of a large number of precious historical relics such as Zhenguo Temple Pagoda, Pingjinyan, Luchengyi, Nanguanba, etc., so that the 6 national key cultural relics protection units, 11 provincial cultural relics protection units, and 108 municipal cultural relics protection units owned by Gaoyou were shining. And formed a number of urban tourist scenic spots.

Under the premise of doing a good job in the protection of cultural relics, Gaoyou City has also implemented cultural tourism projects such as the first and second phases of the Lucheng East City Project, with the national 4a-level scenic spot - Luchengyi as the core, actively building the Postal Yi Cultural Park (including the Postal Museum, the Philatelic Museum, the Express Culture Exhibition Hall, etc.), rectifying and upgrading Nanmen Street, integrating a number of intangible cultural heritage, old trades, old crafts and other projects into the scenic spot, and shortlisted for the first batch of provincial night cultural tourism consumption agglomeration units.

Global tourism to see Jiangsu | Gaoyou: polish the cultural business card, to create a "good thing into a pair" city brand

Southgate Avenue is now full of folklore projects

When talking about how Gaoyou City can adapt to local conditions, excavate local characteristics of culture, promote the integration of culture and tourism, and innovate the tourism development model, Dai Xiaobin, director of the Gaoyou Municipal Bureau of Culture, Radio, Film and Television and Tourism, introduced that Gaoyou has many historical heritage, cultural relics, and a clear urban context. Activities such as the National Fine Arts Exhibition and the Canal City Tour Exhibition create a brand of canal cultural and sports tourism projects.

Global tourism to see Jiangsu | Gaoyou: polish the cultural business card, to create a "good thing into a pair" city brand

Zhao Jinzhang, chairman of Gaoyou Good Place Canal Cultural Tourism Development Group Co., Ltd., was interviewed

Wang Zengqi, who is known as "the lyrical humanitarian, the last pure literati in China, and the last scholar in China", most of his works depict the old city of Gaoyou in his hometown. "Gaoyou is a city where history, culture and modern civilization blend together." Zhao Jinzhang, chairman of Gaoyou Good Local Canal Cultural Tourism Development Group Co., Ltd., chatted with reporters at the Wang Zengqi Memorial Hall that Gaoyou City will further develop the integration format, encourage the "one town, one product and one section", cultivate cultural tourism and performing arts activities in scenic spots, promote the integration of intangible cultural heritage projects with tourism, increase effective supply, and meet the demand for mass tourism consumption.

Global tourism to see Jiangsu | Gaoyou: polish the cultural business card, to create a "good thing into a pair" city brand

The newly built Gaoyou City Global Tourism Distribution Center is adjacent to the Gaoyou City High-speed Railway Station

Gaoyou superimposed multiple city creation tasks, and listed the creation of the national global tourism demonstration zone as the content of "four cities co-creation", achieving double results with half the effort. At present, Gaoyou has been created into a national civilized city, a national health city, and has been approved as a national historical and cultural city. In line with the principle of "promoting tourism with culture, and promoting culture with travel", Gaoyou relies on the landmark double yolk egg and the vision of "two loves for a long time" with the vision of "two loves for a long time" of Gaoyou celebrity Qin Shaoyou, giving the cultural meaning of double yolk eggs and creating a tourism brand of "good things become doubles, post (you) you are better". At the same time, after the refinement of urban culture, the urban slogan of "poetry Qin painting station, one mail pouring heart" was further proposed, and the concept of sharing between city hosts and guests was advocated with urban cultural imprints.

Correspondents Zhu Zhenyu, Miao Hui, Yangzi Evening News/Purple Cow News Reporters, Mao Haifeng

Photo courtesy of Zhu Zhenyu, Courtesy of: Gaoyou Municipal Bureau of Culture, Radio, Television and Tourism

Proofread by Li Haihui

Source: Purple Cow News

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