Video producer: Hebei Daily reporter Lin Fengbin Zhang Jing correspondent Wang Hongqiang
Cross-border tourism, millennium medicine has added new impetus
——Exploration of Hebei Anguo to create a national demonstration zone for traditional Chinese medicine health tourism
The picture shows tourists purchasing Chinese herbal medicines in Anguo Digital Chinese Medicine. Photo by correspondent Wang Hongqiang
The grass to Anguo prescription medicine, the medicine through Qizhou began to incense. Anguo is famous for its thousand-year-old medicinal capital, and is prosperous because of the distribution of Chinese medicinal materials.
Implant innovation factors and extend the industrial chain. With the introduction of a series of policies in Hebei Province to encourage traditional Chinese medicine health tourism, anguo's traditional Chinese medicine industry has transformed into cross-border tourism. In 2017, the city became the first batch of national traditional Chinese medicine health tourism demonstration zone creation units.
Watching medicinal flowers, eating medicinal food, seeing Chinese medicine... Traditional Chinese medicine and tourism are deeply integrated, and the vitality of traditional Chinese medicine health tourism in Angola is bursting forth. From 2016 to 2019, the added value of the city's tourism industry increased from 3.89 billion yuan to 6.03 billion yuan, an increase of 55%.
Dig deep into the accumulation of thousands of years of pharmaceutical history and highlight the unique cultural charm
Aerial view of the core area of the Anguo Modern Chinese Medicine Agricultural Park. Correspondent Wang Hongqiang
Anguo Pharmaceutical Market began in the Northern Song Dynasty, starting from the Ming and Qing dynasties, has always been the largest distribution center of Chinese herbal medicines in China, with profound historical and cultural heritage.
"More than 1,000 years of pharmaceutical history have left a large number of relics, forming a unique Chinese medicine culture." Wang Zhi, director of the Anguo Municipal Bureau of Culture and Tourism, said that excavating the cultural accumulation of traditional Chinese medicine, strengthening the development and utilization of traditional Chinese medicine cultural resources, and creating a distinctive brand of traditional Chinese medicine culture are the foundation for the development of traditional Chinese medicine health tourism in Angola.
In the north corner of Yaowangmiao Square, a newly renovated Ming and Qing Dynasty style courtyard is quite eye-catching. Wang Zhi said: "Through step-by-step in-depth research, the historical veil here was unveiled. ”
After the founding of the People's Republic of China, the compound was first used as a hospital outpatient department, and later changed to a police station. When the Yaowang Temple was renovated on a large scale in 2016, the courtyard in disrepair attracted the attention of the cultural relics department. Preliminary research, here is a drug store of a famous large drug dealer in the late Qing Dynasty and early Ming Dynasty.
Visiting the elderly, consulting historical materials... With the deepening of the examination, there were major discoveries: the Bank of the Jin-Cha-Ji Border Region was founded here. According to records, As a distribution center for Chinese herbal medicines, Anguo was prosperous in advertising and printing at that time, laying the foundation for the establishment of the Border Area Bank.
After the protective restoration of the courtyard, Anguo built the Border District Bank Museum. Hand-typed number machines, banknote tickets... Thousands of old objects reproduce the development of the financial industry in the border area in that year. Nowadays, the museum has become a major attraction of the Yaowang Temple Scenic Area.
Expand the main building of the Yaowang Temple, build the cultural square in front of the temple; take the ruins of Guan Hanqing's former residence as the main body to promote the construction of Wenyuan Town; repair the headquarters of the Jin-Cha-Ji Military Region, etc., to enrich the exhibition content... Through the excavation of history and culture, the three business cards of "Millennium Medicine Capital, Guan Hanqing Hometown, and Red Culture" are getting brighter and brighter.
In the Han Cao Tang Exhibition Hall, tourists were amazed after watching the "Four Absolute Gems of Qizhou".
The picture shows the technicians of the Digital Chinese Medicine Capital Chinese Medical Center using ancient methods to concoct and process Chinese medicines. Photo by correspondent Wang Hongqiang
"The traditional Chinese herbal medicine processing and processing technology represented by the 'Qizhou Four Absolutes' is the soul of Anguo Pharmaceutical's long-term prosperity." Liu Zhenfa, the founder of Hancaotang, said that the history of the thousand-year-old medicine capital has left a large number of intangible cultural heritage. With the rise of modern craftsmanship, many traditional techniques are gradually disappearing, which is heartbreaking. In 2013, after the "Qizhou Four Absolutes" successfully declared the provincial intangible cultural heritage, he shouldered the burden of inheritance.
Where to find the old pharmacist who will "Qizhou Four Absolutes"? Liu Zhenfa searched for half a year without results, so he had to issue a reward notice: provide a valid clue reward of 100 yuan. Kung Fu paid off, finding 12 old pharmacists in a year. An old medicine man said, "I thought this craft was going to be brought to the coffin." ”
The "Qizhou Four Absolutes" technique is complex. Taking cloud deer antler velvet as an example, there are more than a dozen processes from material selection to processing, and the knife method is delicate, and it cannot be practiced in five or six years. No one among young people wanted to learn, so Liu Zhenfa used a salary increase to organize more than 20 trainees. At present, 3 trainees have achieved success. The "Four Absolutes of Qizhou" is once again famous, with more than 50,000 visitors last year.
Like the "Four Gems of Qizhou", many of Anguo's intangible cultural heritages have now regained their glory. At present, the city has 2 national intangible cultural heritage items, 5 provincial level items, 24 Baoding city level items, and 44 anguo city level items, which add a unique charm to traditional Chinese medicine tourism.
Promote the integration of the whole industrial chain of traditional Chinese medicine resources into tourism
The picture shows the garden-style Anguo Modern Chinese Medicine Industrial Park. Correspondent Wang Hongqiang photo
On September 21, 2019, an international half marathon was fired in Angola. The track passes through the Digital Chinese Medicine Capital, the Modern Chinese Medicine Industrial Park, and the Modern Chinese Medicine Agricultural Park, showing the unique local Chinese medicine tourism resources to Chinese and foreign athletes.
"Connecting points into lines, building a tourism industry chain of traditional Chinese medicine in one, two and three industries." Luo Li, secretary of the Anguo Municipal Party Committee, said that in accordance with the "13th Five-Year Plan" for the development of traditional Chinese medicine in Hebei Province, the city actively promotes the effective integration of traditional Chinese medicine resources such as planting bases, production parks, and commercial bases into the tourism industry.
Aster, lily, chrysanthemum... Walking into the Anguo Modern Chinese Medicine Agricultural Park, you can only see a variety of medicinal flowers and herbs in a continuous way, and squares, lakes, trails, etc. are dotted among them, which is beautiful.
According to reports, the park relies on the greening and beautification function of Chinese herbal medicine planting, combined with the construction of beautiful villages, to create a health tourism resort that combines leisure and health, scientific and technological agriculture, and pastoral ecology. The project started construction in March 2016, and the first phase built a 3,800-mu standardized planting demonstration area, a 100-mu germplasm resource garden, and an 800-mu Traditional Chinese Medicine Culture Expo Park, radiating more than a dozen villages.
"After being a medicine farmer all my life, I didn't expect to be able to eat tourist meals at the doorstep of my home." Wazili Village is located in the core area of the project, and the Baijia Elbow Pavilion in the village is in a booming business, and the 63-year-old Bai Dong is busy every day.
Bai Donglai has a family heirloom elbow making craft, but has always lived on growing medicinal materials, and the net income per mu is not more than a thousand yuan. In 2017, optimistic about the development prospects of the modern Chinese medicine agricultural park, he opened the first characteristic hotel in the village.
Tourists are increasing day by day, the business of hotels is booming, and customers have to queue up on holidays. Bai Donglai made a clever move and developed a vacuum-wrapped gift elbow. As a result, it sold very well, selling tens of thousands of boxes a year.
According to reports, the annual number of tourists received by the park reached more than 1 million person-times, and a large number of tourism formats such as restaurants, fishing parks, and playgrounds emerged, driving more than 3,000 people to work.
The picture shows the aerial photo of the 3a-class scenic spot Anguo Digital Chinese Medicine Capital. Correspondent Wang Hongqiang
Fashionable factory buildings, chic garden pieces... Walking into the Anguo Modern Chinese Medicine Industrial Park, it is like being in a beautiful garden. In particular, as a 3a-level scenic spot, Jinmu International Industrial Park not only has landscapes such as small bridges and flowing water, but also facilities such as health care halls and hotels. If you don't visit the workshop along the transparent corridor, it is almost impossible to see a production enterprise.
"Building an enterprise into a scenic spot is not a flower rack." Niu Liwei, chairman of Jinmu Group, said that letting consumers enter the factory area is undoubtedly the most direct and effective way to display enterprises and products.
In 2016, when Niu Liwei was preparing to promote the transformation of enterprises to large-scale health production, it coincided with Anguo's promotion of modern Chinese medicine industry tour. He decided to seize the opportunity to build the Jinmu International Industrial Park according to the standards of the scenic spot.
"Burn money!" "Loser!" ...... The park is 305 mu, the production land is only 160 mu, and the investment is as high as more than 1 billion yuan. As soon as the construction plan was thrown out, some senior leaders strongly opposed it, and some even threatened to resign.
"Give me 3 years, unsuccessful, I resigned." Niu Liwei forced the crowd to make a military order.
In 2 years, Jinmu International Industrial Park became the first batch of traditional Chinese medicine health tourism demonstration bases in the country; in 3 years, the sales revenue of enterprises increased from 300 million yuan to 2 billion yuan, of which 20% was direct tourism income.
Relying on traditional Chinese medicine production enterprises, Anguo City plans the modern Chinese medicine industrial park in accordance with the garden landscape standards, builds a green ecological factory, and sets up a transparent production workshop to provide tourists with a whole-process tourism experience such as product development and production. In September 2017, the park was awarded the National Green Park. At present, more than 100 enterprises in the park have all completed the landscaping transformation, realizing the transformation of the factory area into a scenic spot, and tourism has become a new revenue growth point.
The shape of the inner circle and the outer square, the modern store, the variety of medicinal herbs... The Anguo Digital Chinese Medicine Capital, which was put into use in May 2017, reproduced the glory of "the world's first pharmaceutical market".
Promoting the construction of Anguo Digital Chinese Medicine Capital is one of the important measures for Hebei Province to promote the upgrading of the Chinese medicine industry. The market pioneered the new model of "three networks in one" for electronic trading of Chinese herbal medicines, third-party testing and product quality traceability in the country, realizing the transformation of the traditional Chinese herbal medicine trading market into a modern store, and turning more than 2,000 kinds of Chinese herbal medicines exhibited and sold into characteristic tourism products. Not long ago, Anguo Digital Chinese Medicine successfully declared a 3a-level scenic spot.
Through the integration of resources, Anguo City has opened up four routes of Beijing-Anguo health tourism, traditional Chinese medicine cultural tourism, traditional Chinese medicine trade tourism, and traditional Chinese medicine industrial tourism, becoming a chinese medicine tourism destination with distinctive characteristics.
Make up for your strengths and make up for your weaknesses, and change from a single sightseeing type to a comprehensive health care type
The picture shows the chef of a catering enterprise in Anguo making medicinal food. Correspondent Wang Hongqiang photo
"During the first Hebei Tourism Development Conference, a number of health care projects were brilliantly unveiled, allowing us to see the new trend of tourism consumption." Luo Li said that Anguo is rich in traditional Chinese medicine resources and has unique conditions for the development of health tourism. To this end, the city launched the "Double Hundred Project" in 2016, that is, the opening of hundreds of new medicinal restaurants and 100 traditional Chinese medicine halls, opening a new chapter in health tourism.
"No medicinal food, white to Anguo." Nowadays, people who have been to Angola have such a consensus.
Anguo medicinal food is famous in history, and almost every household in the local area will make some medicinal and food homologous meals. However, the real fame of medicinal food in recent years is due to the first "Yaowang Pi Tong Cup" medicinal food competition.
In March 2018, 31 groups and 53 individuals from all over the country gathered in Anguo. Among them, each team in the team competition needs to make 8 hot dishes, 6 cold dishes, and 6 noodle dishes, and the dishes contain at least 4 of the eight major Qi medicines such as Qi Chrysanthemum and Qi Aster. After several rounds of competition, Anguo Hotel won the group crown, and Anguo Medicinal Food "became famous in world war I".
"The hard work was not in vain!" Upon learning the news of the award, 97-year-old An Qingchang burst into tears. An Qingchang is a national-level veteran pharmacist who knows the medicinal properties and pharmacology. In the mid-1980s, watching the decline of Anguo medicinal diet, he collected and sorted out folk medicinal diet recipes and constantly experimented with improvements. By 2012, more than 200 formulas in 7 categories had been sorted out. At this time, someone bid 400,000 yuan to buy the manuscript, but was rejected. He compiled his manuscripts into a book and published them publicly.
An Qingchang's achievements continue to "blossom and scatter leaves". Especially after the medicinal diet competition, many restaurants and pharmaceutical companies specialize in medicinal diet. At present, 8 people in the city have won the title of "Chinese Medicinal Diet Master", 9 hotels have launched special medicinal diets, and more than 50 pharmaceutical companies have launched medicinal and food homologous products.
"Chinese medicine and Chinese medicine have been inseparable since ancient times, but Chinese medicine has always been a short board in Angola." Song Dayong, who has been in the business of Chinese herbal medicines for many years, said that many people come to Anguo because they can't find Chinese medicine and don't know how to buy medicines. Feeling this, in 2018, he founded a traditional Chinese medicine center in digital Chinese medicine. Baoding City has set up the "100 Famous Chinese Medicine Medicines Into medicine station" in the museum, and more than 150 Chinese medicine doctors from Baoding and Beijing have taken turns to sit in the clinic, and there is an endless stream of people who come here to seek medical treatment and ask for medicine.
The picture shows tourists playing in the core area of the Anguo Modern Chinese Medicine Agricultural Park. Correspondent Wang Hongqiang
Traditional Chinese medicine pays attention to dialectical treatment, and has strict requirements for traditional Chinese medicine forms such as pills, powder, cream, and dan. However, fewer and fewer people are mastering the techniques of concoctioning these dosage forms. Song Dayong and the doctor went through historical materials and classics and went to Henan, Jiangxi and other provinces to visit the old pharmacists.
Traditional caramel boiling is difficult to grasp, and Song Dayong's repeated requests for advice have not succeeded. Finally, I found an old pharmacist with this expertise in Meizhou, Guangdong. But no matter how much you bid, the other party is reluctant to teach. In the end, he exchanged with the other party using a pill concoction method.
In the past two years, the museum has concocted more than a dozen types and nearly 100 kinds of traditional Chinese medicine, and hundreds of foreign friends from more than 40 countries have come to experience it. With the solution of the problem of traditional Chinese medicine processing, Anguo has achieved full coverage of 11 townships and towns of public traditional Chinese medical halls, and 15 clinics in villages with traditional Chinese medicine characteristics.
"Making full use of the advantages of natural resources to carry out health care projects has been included in the development of traditional Chinese medicine health tourism services in Hebei Province." We are accelerating the planning and implementation of the project. Luo Li introduced that the Atami Health Town under construction in Anguo, with the help of domestic rivers, geothermal and other resources, concentrates medicine, health care, cultural experience, etc., which will further promote the transformation of local traditional Chinese medicine tourism from a single sightseeing type to a comprehensive health care type. (Hebei Daily reporter Lin Fengbin correspondent Wang Hongqiang)