On the basis of ensuring the quality of vehicles, "price reduction" is one of the easiest and fastest ways to obtain high sales, and in the current car market, there are not many brands that take the "price reduction" route, such as Buick, Ford, Hyundai, etc. Among them, Buick's Yinglang and Ford's Fores are all attracting people's attention with 30,000 or 50,000 discounts, and then obtain relatively high sales, and rank among the top sales of their respective market segments. In fact, "price reduction" is also a common strategy for luxury brands, such as Audi's A6L, which has many times ranked first in the medium and large car market with greater discounts than mercedes-Benz BMW at the same level, in addition, there is also the Cadillac CT6 we want to talk about today, which is also a luxury car that makes a living by reducing prices.
CT6, positioned in the medium and large car market, just in the same market as A6L, but Cadillac's market recognition is not as high as Audi, making CT6's position in the hearts of the Chinese people is not as good as A6L, coupled with the corresponding consumer groups in the medium and large market, most of them are more willing to enter the BBA models, so that the sales of CT6 after entering the market is not high. In order to better increase its market share, ct6 soon embarked on the road of price for volume, and when it was greatly discounted, the sales of the car did increase visible to the naked eye and successfully broke through to the four-digit ranks. The current CT6 was listed in November last year, although it was priced at 39.97-48.97 million yuan to cut into the market, but after the terminal discount, with a budget of about 330,000 yuan, it can land, compared with the starting price of more than 400,000 yuan A6L, the price of CT6 will indeed be close to the people.
Affordable prices are one thing, but product strength is also key. From the appearance point of view, the front face of the CT6 is not complicated, the large size quadrilateral grille is located in the middle of the front of the car, and the surrounding is also decorated with silver decorative strips, combined with the star-glow type of middle net, which looks more exquisite. At both ends of the grille, you can see the "Y" shape of the headlights, so that the front of the car will look sharper, but also improve the overall recognition. The high waist line on the side of the body is in an upward posture, and the low waist line is straight designed, and is inlaid with slender silver decorative strips, plus dense multi-spoke wheels, which looks more high-end. The tail of the car ducktail shape is still more obvious, the "Y" style taillights echo with the headlights, the middle of the taillights is also inlaid with irregular silver decorative strips, the line of sight down, you can see the two sides of the circular exhaust port, combined with the black lower guard, but highlight a good sports atmosphere.
Sitting in the car, the four-format multi-functional steering wheel looks very tough, the center console adopts a simple design, the 12.3-inch LCD instrument screen is embedded in the center console, the 10.2-inch LCD central control screen is embedded in the C position of the center console, and the corresponding center console of the co-pilot adopts carbon fiber panel decoration, which increases the visual high-end sense to a certain extent. Moving down, you can see the double air conditioner outlet, the overall shape is similar to the grille shape at the front of the car, and the air conditioning console with black bright board as the main decoration is mainly touch buttons. The size of the gearbox control station is not large, and the gear lever of the gearbox is relatively ordinary, but the panel on the right side is decorated with textured panels, which adds a lot of texture to the interior.
In terms of space, CT6 has more than 5 meters 2 length, nearly 1 meter 9 width, nearly 1 meter 5 high, and more than 3 meters 1 wheelbase, such size data, not only than the A6L such a class of cars have advantages, but also with the administrative D class car, such as the length of 5290 (5320) mm, wheelbase of 3216mm Mercedes-Benz S-Class, compared to the comparison, you can find that the gap between the CT6 is not large, it can be seen that the actual ride and loading space in this car is very spacious, It can also meet the needs of family travel.
Finally, the power, in the CT6 entry-level model can see the 2.0T engine + 10AT transmission power combination, the maximum power is 237 horsepower, 100 km speed increase of 7.47 seconds, 100 km comprehensive fuel consumption of 7.1L, in order to get a better sense of driving control, the car's entry-level model is also equipped with a double-arm independent suspension + multi-link independent suspension combination, so that the car can filter the trivial bumps in the driving process, and under the blessing of the front and rear drive, the car is on the uphill slope, Or when continuous turning, can ensure the stability and thrust of the body, to know that A6L's price of more than 400,000 yuan of models, equipped with front-drive drive, can see the sincerity of Cadillac.
Summary: CT6's exterior and interior luxury, although slightly less than the same level of BBA models, but also has its own exclusive characteristics. Size and space are a plus, the standard power combination, so that the car entry-level model can also experience the top of the power feeling, that is to say, ct6 entry model is not only a decoration, plus the entry-level model 330,000 yuan can land, so you can also feel the sincerity of CT6. In other words, although ct6 is a luxury car that makes a living from price reduction, CT6 product strength is also good, and the overall cost performance is indeed high, but it is a pity that it is defeated in brand influence.