Do you know Gen Z?
Generation Z: People born between 1995 and 2009, also known as the "Internet Age."
What do you think of Gen Z as —
Internet addicted youth whose mobile phones do not leave their hands?
Love funeral culture, is it not worth it in the world?
I do my own thing, and I practice the lying-flat fishing maniac?
These labels are not lacking in prejudice and confusion.
However, the real Z generation of young people has become the last wave of dreams in all walks of life, they dare to think, dare to struggle, dare to create.
In addition, they also have their own unique charm.
For example, Zhang Jiaqi, who won the championship but was worried about barbie dolls in his heart. ▼
Winning the prize is a pleasure, but it is by no means the only thing that makes people happy.
For example, Yang Qian, who wears a hairpin art nail to the game, the more nervous the more she must be calm, and any pressure will not hinder her beauty and beauty
They are full of competitive spirit, but they are not bitter and vengeful at all.
Not only because they are young, but also because the world is not a single choice question in their eyes, and the enjoyment process is more important than anything else.
Cute and self-ego, Generation Z youth are more daring to show their uniqueness to the world and more courageous to pursue their love.
Than how to classmates, from the unknown b station small up master to the dialogue Cook, and then to the graduation video to the top of the hot search, insisting on making videos for 5 years, is his dedication to love. ▼
If you ask what the ideal career of Gen Z youth is, you will never hear standard answers such as "teacher", "scientist", "astronaut".
There's a whole variety of things they want to do: up masters, music producers, professional esports players, bar owners, artists...
Compared with the previous generation, they dare to try a different path.
Who says there is only one way to succeed? Pursuing one's own passion is a success in itself.
The story of the little ghost Wang Linkai is a typical example of the youth of the Z generation.
At the age of 16, the little devil wanted to sing and dance, and longed for the stage.
But like all traditional parents, the parents of the little devil feel that such a dream is very unreliable.
The little devil did not flinch because his parents did not agree, he negotiated with them, with a one-year deadline, to let himself go to Beijing to develop and break in.
"If you can't make your head in Beijing and don't get into college, go back to being a soldier."
This is what The Little Devil's Father made to him. ▼
Having made a desperate bet, where is the reason for not doing your best? He practiced desperately and grew rapidly from a dancer.
A year's efforts have been exchanged for the signing of the company, and the career is on the right track.
"Opportunity is reserved for those who are prepared" was fulfilled in him. ▼
His acting career officially began.
Emerging from the stage of "China Has Hip Hop", the milk cool boy with dirty braids. ▼
To the distinctive "bad" boy in "Idol Trainee", among the beautiful men with long bangs, he is still dirty braided + earrings, swag full. ▼
With his eccentric personality and ability to fight business, he debuted as a member of the nine percent, and his cute big boy personality made him a myriad of fans. ▼
The little devil completed the triple jump from ordinary music lovers, to underground rappers, to idol artists.
Now that the little devil has returned to the "self-employed" state of single-handedness, he is more able to learn, precipitate and focus on his music career.
Last year, he was a mentor in a rap variety show "Rap Listen to Me", because of the origin of the idol artist, the contestants were very dismissive of his words. ▼
He is no longer the fledgling hairy boy he once was, and he is not in a hurry to diss back in the face of the player's doubts.
"I think it's right that the work is better than people."
Today's little devils are more frank and more humble. ▼
Works have always been the most important thing for the little devil.
He is rebellious in appearance and dares to try all kinds of styles and colors. ▼
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But as soon as he enters the working state, he becomes the serious musician ghost.
Unique, cutting-edge, eclectic, the little devil represents the attitude of the Z generation youth.
In his eyes, it is difficult for you to see what cowardice is, because harm and not being afraid is never the focus, the focus is whether you can go all out and live up to your love.
From "good Night", to "Don't Call Me Leonardo da Vinci", to "Raining", the little devil's musical works have repeatedly come out of the circle, and the creed of "works should be more famous than people" is being realized step by step. ▼
He never forgot his original intention because of the origin of the idol, after the dissolution of the group, he devoted all his body and mind to making music, whether it was a variety show or a work, all in order to move towards the musical dream in his heart.
Finally, in July this year, the little devil opened his first 10,000-person concert in his life.
That day, he was eager to release all his energy on the stage.
As he sings in his new song "Bad Boy" —
"Bad teenagers who are not recognized are always the focus of the crowd."
His love of music makes the little devil fearless, and he always explores his own musical path.
This persistence and determination fit perfectly into the musical DNA of the MCM brand.
This is also the reason why MCM chose the little devil as a spokesperson.
This year marks the 45th anniversary of the birth of the MCM brand, and this time, the little ghost Wang Linkai has embarked on a new journey with MCM as a brand spokesperson.
mcm, a brand born in Munich, Germany, was actually closely associated with pop music culture as early as its inception in 1976.
Or rather, MCM has witnessed the germ of pop music culture.
With the rise of hip-hop culture in New York in the 1980s, the mcm print became a classic symbol, frequently appearing on hip-hop artists.
The most classic look is the MCM jacket worn by godfather rapper P. Diddy when performing, and the all-white custom suit of hip-hop icon Ll Cool J. ▼
In the millennium, mcm continued its deep connection with music.
R&b diva Beyoncé, who used to wear the MCM Visetos corset and leather trench coat tailored for him by Misa Hylton in mv, paired with a baseball cap and earrings from the same series. ▼
The 2018 release of the MCM x Wizpak collaboration series speaker backpack has also caused a wave of pursuit, and the popular TRAP producer and hip-hop singer Swae Lee in the United States has performed passionately, including musicians such as Miley Cyrus, who have also injected young fashion vitality into the series. ▼
There is also Jolin Tsai's MV "You Have Today", she and 32 dancers wear a full set of MCM's exclusive custom-made looks, which perfectly combines MCM's fashion style with music. ▼
All kinds of celebrity street photography are indispensable to its figure. ▼
mcm has always been deeply nourished by popular culture and runs parallel to the musical spirit of the times.
Now that Generation Z has arrived, the youth of Generation Z, represented by the little devil, have once again chosen mcm. Because of its unique style, it always represents the attitude of the new generation of young people.
In this season's Tanabata Valentine's Day special collection, MCM's iconic logo has been transformed into a new design pattern inspired by bauhaus from Germany.
Romantic reds intertwine with mcm visetos and are presented on the classic soft berlin bag.
Look at the little devil's outfit presentation, sports trend men's Tanabata look easy get~ ▼
The harbour blue jacket, the same new print pattern, makes the look fashionable. ▼
Not only is it trendy enough, but it's also a perfect score for practicality.
In addition to these two sets of look, the mcm 2021 autumn/winter series also has a black trench coat, wool coat fashion match, different wear, the same dynamic handsome ~ ▼
From neat cuts and deconstructed silhouettes to striking patterns and smooth lines, they are all standard for men. ▼
On the occasion of its 45th anniversary, mcm is still evolving, always beating with the pulse of the times.
The musical DNA that flows consistently through the MCM brand, from rock hip-hop to rap pop, has been accompanied by generations of musicians expressing themselves and showing their uninhibited.
Now it has a new collection that captures the essence of the whole process, bold, innovative, free and dynamic.
Just like the people who are always young, fearless, only for the love of the heart.