Hunan Daily, New Hunan Client, June 14 (Correspondent Zeng Yuxi Xie File) "Our sweet potato flour quality is good, there are many repeat customers, so the sales are particularly good. In Gongqiao Village, Puliqiao Town, Lengshuitan District, when the local post-80s branch secretary Lu Kai was mentioned, the villagers gave a thumbs up. Lu Kai, who graduated from Sichuan Normal University, responded to the call of xiangxian to return to his hometown in 2016 to return to his hometown Gongqiao Village as a branch secretary, and led the villagers to get rid of poverty and become rich by giving full play to the advantages of his knowledge of xiangxian according to local conditions.
Gongqiao Village, Puliqiao Town, the terrain is mainly hilly, the per capita only five to six points of arable land, over the years, agricultural development is backward. After Lü Kai returned to the village as a branch secretary, he thought about it several times and decided to develop a traditional product, sweet potato flour. Although the sweet potato flour in Gongqiao Village has always been famous, the traditional production method of family unit is small in scale and low in profit, so Lu Kai thought of establishing a sweet potato flour production cooperative to enhance profits and build a brand with centralized production. But when he spoke his mind to the villagers, he was opposed by many villagers.
"At that time, the branch secretary said that we should build cooperatives and improve production technology, and many of us did not approve of it, worried about what to do if we lost money." Villager Lu Fangju said. Faced with the dilemma, Lu Kai gathered eight party members in the village and set up a group first, starting from improving the sweet potato flour production process, and taking the lead in trying a new way to get rich from sweet potato flour. Hu Jiwen, a villager in Gongqiao Village, was one of the first eight party members, and he told this writer: "Lu Zhishu is a very energetic person, he found us party members, hoping that we will play a leading role." ”
The improvement team studied during the day and experimented at night, and Lu Kai also went to the Academy of Agricultural Sciences several times to find experts to learn from the experience, and after a few months, he successfully improved the sweet potato flour without adding alum. In the first year of improving the process, the sales channel was not opened, Lu Kai and others decided to carry sweet potato flour to the town with a burden to sell, Lu Kai mentioned the scene of that year and also sighed: "We priced the new process sweet potato flour at 18 pounds, the price doubled almost, I didn't expect to sell out, mainly good quality, repeat customers." ”
Nowadays, the village has established a professional cooperative for the cultivation of sweet potatoes in Yongzhou City, registered the trademark of "Puliqiao Sweet Potato Powder", hired professional companies to design product packaging, and Lu Kai, who came from e-commerce, also uses network live broadcasting and WeChat to do sales, and can sell more than 50,000 yuan of sweet potato flour per month through network channels. In 2018, the output value of sweet potato flour in Gongqiao Village reached 1.8 million yuan, and the per capita income of villagers increased by thousands of yuan.
This year, Lu Kai decided to build a sweet potato flour processing plant, and unlike the last time, this time the villagers took the initiative to ask for shares, and there are more than 50 intended shareholders. Villager Lu Fangzhuo also decided to invest 20,000 yuan in the shares, he said: "Now the village wants to build a sweet potato flour factory, I think it is very promising, I want to join the shares." ”
For the sweet potato flour factory to be built, Lu Kai also has his own ideas, he said to the author: "In the future, when a sweet potato flour factory is built in the village, the village committee decided to collectively occupy 20% of the shares, and the profits will be used to purchase the villagers' medical insurance." ”