On the evening of November 6, Wu Qi, a reporter from the Beijing News, who was broadcasting the heavy snow in Beijing. Beijing News reporter Zhang Na photographed
Beijing News Reporter's Day Editorial
The ginkgo leaves on the trees have not yet fallen, and some places in the north have been drifting heavy snow. It is already winter, and the pedestrians on the road are wrapped in coats, or hurrying, or stopping to watch the snow...
All the landscapes seem to announce the arrival of a new season.
And as autumn passes the "baton of time" to winter, those journalists who are on the road also usher in the 22nd festival belonging to them.
However, this journalist's day, ta, is destined to be spent in the busy again.
At present, the new crown epidemic is still raging, and the current round of the epidemic is fierce, affecting 20 provinces. At this moment, many of our colleagues are still retrograde on the front line of epidemic prevention.
Some of them are recording the scene of fighting the epidemic with pens and lenses, and some are talking to experts to convey professional information to the public. Others are using live broadcasts to bring first-hand epidemic prevention information to the public at the scene of press conferences.
Newspapers, live broadcasts, short videos, audio... Journalists are delivering accurate and objective information to the public through all available channels, and news dissemination is showing the characteristics of all-round coverage, all-weather extension and multi-field expansion, and media integration is also quietly carried out here.
From the perspective of the epidemic, ordinary people are more closely related to society, and the people's hunger for information has increased "more than one degree". However, with the diversification of media communication channels, uneven content is also filled with the current public opinion field. Therefore, how to convey effective information in the complex world of information has become a new examination topic for journalists in the context of integrated media.
General Secretary Xi Jinping once stressed that to promote the integration and development of the media, it is necessary to plan according to the situation, move in response to the situation, and follow the trend. Therefore, in the face of the new communication environment, how to do a better job in information transmission more accurately and effectively is a proposition that current journalists need to think about and update.
To reiterate, media convergence is not simply the overlay and handling of information. Moving professional content from paper to the Internet, from text to video, has long been the full connotation of "media integration".
Nowadays, the in-depth changes brought about by new technologies and new communication methods have profoundly affected the development of the media all the time. That is to say, media integration is multi-level, multi-perspective and constantly changing, involving multiple dimensions such as content, channels, platforms, operations, and management.
This requires that journalists must not only have solid professional knowledge, but also have a keen sense of the times; not only to produce content, but also to accurately deliver professional content to those in need.
A senior reporter from the Beijing News told about 17 years of news experience. Beijing News Cartography / Shi Chunlei
Needless to say, the public needs accurate information. The epidemic has deepened this demand. Therefore, as the communication environment becomes more and more complex, if the media is to play a positive role in this regard, it must "stick to what should be held up and change what should be changed."
Stick to what should be held. On the one hand, in an era of public noise, we must continue to pay attention to "people", examine daily life, and constantly reaffirm common sense.
Since the beginning of this year, we have paid attention to the personal situation in hot events - talking with medical staff under the epidemic, exploring the efforts made behind Quan Hongchan's "being seen", paying attention to the women who were rumored to be cheating on the courier and the "ramen brother" who was watched...
At the same time, it also examines the daily lives of the people from a diversified perspective - reporting on the epidemic and floods, exposing the hidden dangers of online food safety, and also exposing tens of millions of "naked" citizen information and the "assembly line" of underground surrogacy...
In one report after another and frame by frame, the way journalists express themselves is changing, but the search for facts, the desire for justice, and the adherence to common sense are the same and consistent. And this is inseparable from solid professional training and humanistic awareness.
To seek the truth and stick to common sense, we must also actively embrace the new communication environment and actively make changes. Especially in the context of the epidemic raging and the phenomenon of unilateral sources being prominent, it is not only necessary to highlight the professionalism of the media, but also to follow the trend in order to make a difference in the torrent of information.
"The wise change from time to time, and the knower follows events." Journalists must not only be professional, but also "learn a little more", not only to look at the development of the record era as an observer, but also to adapt to the changes in technology, arm themselves, in order to cope with the changing media environment at all times and the gradual blurring of boundaries, and not be abandoned by the times.
In the face of a world with rapid changes in media forms, with the foresight to adapt to the situation, the courage to move in response to the situation and the courage to follow the trend, journalists will walk more calmly in the new media environment and become better recorders and expressors.
Beijing News commentator | Ma Xiaolong
Edit | Xu Qiuying
Proofreading | Liu Jun