Life rises and falls, just like the ebb and flow of the sea, after all, under the huge energy contained, the king will return. Ke Chuanlin, chairman of Shenzhen Keshi Trading Co., Ltd. (hereinafter referred to as "Ke's Trading"), the vice president unit of Shenzhen Electronic Chamber of Commerce, has a business experience of peak and loop.
01
——— bitter before sweet, pouring indelible electronic love———
Like most Chaoshan people, they left home at a young age to run to their relatives and friends, starting from their younger brother and growing step by step to be able to establish a family. "It was in the spring of 2003, and I came to the forefront of reform and opening up with my vision of Shenzhen, a big city." Ke Chuanlin continued. "17-year-old me, just graduated, just the second brother in the family in the city electronics on the first floor of a small counter, I entered the electronics industry, mainly do patch diodes, patch triodes."
With the development and rise of the electronic Internet, the development model has gradually laid out the field of network sales, and the broadening of channels is an important support for the sublimation of thinking and the change of logical pattern. "In 2006, a sales point was set up in Suzhou SEG Electronics Market, and then in 2008, Hong Kong Koppda Industrial Co., Ltd. was established, and in 2014, Shenzhen Chudasheng Electronics was established, in view of the new changes in the market, Koch Trading Co., Ltd. was established last year." Ke Chuanlin said.
For the passion for electronics, luminous heat illuminates the way forward. Although from 2003 onwards, the company developed calmly, but in 2018, there were huge twists and turns, causing an impact. However, with the support of years of resource accumulation and human connections, 2019 achieved a balance in overall benefits, followed by 2020, highlighting the siege, and the company developed by leaps and bounds.
02
——— no Ji Tai Lai turn crisis into opportunity to get dividends———
In 2020, the new crown epidemic is raging, the economy and society have suffered an unprecedented impact, and many companies are facing operational difficulties, but Koch Trading can operate normally and provide sufficient and stable support for customers who are in urgent need of supply.
"We have turned into zero, flexible service customers, so 2020 has become a turning point in the company's development against the trend, with the company's spot advantages, coupled with more than 10 years of experience and product resources, to provide our customers with a full range of supporting services." Ke Chuanlin shared. "There is also fast delivery and reasonable prices, on the basis of which we have once again established a deep and close cooperative relationship with new and old customers."
In view of the experience of a series of problems caused by the outbreak of the epidemic in 2020, the chaos of the general environment will inevitably cause an unprecedented shortage of components. Therefore, Ke Chuanlin continues to increase the company's inventory position, to meet the needs of customers, expand product types to solve the current market shortage of materials, we always for the sake of new and old customers, to provide perfect diversified and sustainable component services.
What is particularly important is that Keshi Trading has become a first-class agent of kia semiconductor, a well-known brand in Guangdong Province, which has enriched the company's product format and structure. It is reported that kia's main product is a mos field effect tube. The epidemic crisis is wrapped up in the so-called mud and sand, which can avoid risks, seize good opportunities to accelerate the development of enterprises, and consolidate the strength of Koch's trade.
03
——— domestic brands use quality to brighten the identity tree reputation———
Because the prevention and control measures of the epidemic abroad are not implemented in place by China, the international supply chain capacity cannot keep up, and the problems of shortage of imported chips and price increases are caused; on the other hand, China's enterprises with market leading roles invest resources in the field of chips to develop research and development, and the two form a synergy, and the invisible hand of the market naturally seeks benchmarking products.
At the same time as the external macro environment changes, the internal reshuffle, due to the shortage of main chips, semiconductor shortages and crazy price increases in materials, resulting in a sharp increase in production costs, some companies based on the above reasons, can not normal production, so in the upstream and downstream supply chain enterprises, encountered unprecedented problems. In contrast, another part of the spot merchants have become the market's fragrant food due to their abundant reserves, and they have made a lot of money.
"In the field of foreign trade sales, we recommend some Chinese brand chips or semiconductors to foreign customers, such as passive devices, which have obtained new cognition from customers for domestic brands and redefined the quality and value of Chinese brands." Ke Chuanlin said.
"We firmly believe that the future of Chinese chips is bright and will be better and better." On some electronic products, we directly use the 'Koch' trademark to export abroad. He said. We must dare to brighten the brand, enhance the visibility of the corporate image, let the world use our products, only by becoming a member of the supply chain system, we have a place, the enterprise can also develop and grow benignly. ”
04
——— sword sharpened, the sharpness of the golden body was revealed———
From a small counter of 1.2 meters to an office of nearly 300 square meters today, Under the leadership of Ke Chuanlin, Ke's Trading has achieved its own career rain or shine, day and night. "We Chaoshan people have a default reputation in doing business, that is, first bitter and then sweet. Work in a down-to-earth manner, be diligent and studious, accumulate experience, and with the belief of integrity as the basis, lead with one step at a time, and move forward towards a beautiful vision. ”
The more experienced, the more important is no longer stuck to the appearance, the view is farther and deeper, and the transformation is the business model and role thinking. "We are not limited to the original genuine products, but upgraded to perfect supporting services, because service is the greatest value creation, the original genuine products are only the basic configuration." He thinks.
The transparency and specialization of the market have put an end to the mixed imagination of the past and created a healthy market environment. "The market is becoming more and more standardized, enterprises can have good development, and everyone can exert their business talents and answer the questionnaire of the times according to their own development path." Ke Chuanlin said.
05
——— family, harmonious and mutually beneficial and win-win———
In his interpretation of social organizations, he gave examples of the factors that gain the trust of foreign clients when establishing cooperation with foreign clients. "Foreign customers value whether the partner is a member of a social organization such as a business association, because when negotiating for the first time, the authenticity of the cases of those enterprises that have cooperated is difficult to distinguish, and what can be referred to is the identity of the member of the Chamber of Commerce, which can be queried." Ke Chuanlin said.
The Chamber of Commerce can endorse members, which is an intangible value trust and a booster of cooperation. At the same time, after joining the e-Chamber of Commerce family, there is a warm warmth, in the business field, it is like meeting relatives.
"The Chamber of Commerce is a family, we are like brothers and sisters, at the business level, in terms of interpersonal emotions, are very valuable platform links. I value this and feel the harmony between the members of our Chamber of Commerce and the temperature of the secretariat's service. He said.
Ke Chuanlin also gave an example, that is, in 2018, he received unconditional support from Li Xuanli, general manager of Shenzhen Guangfasheng Technology Co., Ltd., the vice president unit. "I am very touched that business partners achieve value and win-win results, and they value long-term career value, not business value."
Now, Keshi Trading is actively recruiting and expanding the team, enriching the supporting services of more high-quality customers, and creating a systematic, professional and value-empowering team. From foreign to domestic, from Russia to South Korea, from sincere payment to full harvest, all this, Ke Chuanlin did not forget his original intention, and worked hard with the majority of customers to create a foundation to realize the Chinese dream of electronic people.