On the afternoon of September 17, 2021, the "Little Dinosaur Adventure" IP Licensing & Publishing Strategic Cooperation Signing Conference was held in Beijing Publishing Group. The event was hosted by Beijing Publishing Group Jingban Ruoqing and Beijing Hongjing Culture Co., Ltd. Yuan Hai, deputy editor-in-chief of Beijing Publishing House and chairman of Beijing Ruoqing, Liu Qian, general manager of Beijing Ruoqing, and Zhang Hao, editor-in-chief, Jiang Xingling, partner of Hongjing Culture, Li Yu, sales director of Hongjing Culture, and Pan Kun, director of operations, attended the signing ceremony, and Hong Hongjia, founder of Hongjing Culture, delivered a speech for the signing ceremony by video. This event was presided over by the deputy general manager of Jingban Ruoqing.
The host often introduces the opening scene
Beijing Publishing Group is a large-scale comprehensive publishing institution in Beijing, and its company Jingban Ruoqing has made full use of its latecomer advantages since its inception, relying on the advantages of traditional publishing, focusing on the development of media, and finding new breakthroughs and growth points for diversified development in digital publishing, cultural and creative development, curriculum research and development, etc. Yuan Hai, deputy editor-in-chief of Beijing Publishing House and chairman of Beijing Ruoqing, proposed in his speech that in the future, Beijing Version Ruoqing will follow the current positive and positive energy direction of topic selection, focus on the IP of "Little Dinosaur Adventure", give full play to the planning and editing advantages of the publishing house, dig deep into the content, do a good job of content, do fine form, and make a big format, so that more children can understand and fall in love with the story of "Little Dinosaur Adventure".
Yuan Hai delivered a speech
The IP of "Little Dinosaur Adventure" and its animation films, which are fully operated by Hongjing Culture, have achieved impressive results since their overseas appearance, and the animation "Little Dinosaur Adventure" has also gained countless small fans after being screened in China. Hong Hongjia, founder of Hongjing Culture, said in a video speech that he hopes that in the future, through cooperation with the Beijing version of Ruoqing, more happiness and knowledge can be brought to children in China, and the story of Chinese culture with small dinosaurs as the carrier will be spread to children around the world.
Hong Hongjia video speech
Hongjing Culture partner Jiang Xingling introduced the small dinosaur IP to the participants, she said that in order to present a more realistic small dinosaur image to the children, the production team is very careful, and the small dinosaurs selected in the cartoon are highly matched with the real small dinosaurs in history. The creative team relies on a serious attitude and excellent quality to make "Little Dinosaur Adventure" popular with children around the world. The character of the small dinosaurs with very different personalities in "Little Dinosaur Adventure" is not afraid of difficulties, loves life, and is full of curiosity about the world has a positive educational significance for children.
Jiang Xingling introduced the small dinosaur IP to the participants
Li Yu, sales director of Hongjing Culture, said that the long-term publishing cooperation reached with Beijing Ruoqing will cooperate in publishing more than ten books every year, covering a series of products such as picture books, folded books, and sticker books. In addition, Hongjing Culture will also link up with the Beijing version of the book published by Ruoqing by holding rich offline activities in China, making derivative toys related to small dinosaurs, and cooperating with domestic communities to play open-air movies.
Li Yu spoke at the signing ceremony
Zhang Hao, editor-in-chief of Beijing Edition Ruoqing, summarized the "Little Dinosaur Adventure" project, he pointed out that looking back at the company's past, in different historical periods, according to the needs of readers at that time and the characteristics of publication, he had tried cross-media cooperation many times and achieved success in cooperation with the "Beijing Evening News" "Boarding the Health Express" column, launching a health care book of the same name that sold 1 million copies; and cooperated with the well-known screenwriter and writer Wang Haiyu to launch the best-selling 500,000-volume TV series of the same name novel "Chinese Divorce"...
In recent years, the Beijing version of Ruoqing has also closely followed the current situation of publishing transformation and upgrading and media integration and development, and has made many innovative attempts, including the development of integrated media products for the "Backbone of the Republic" scientist picture book series, the cross-border cooperation between "Food Materia Medica Atlas" and Guotu Innovation, and the strategic cooperation of IP signed books of the family animation "Dumb Melon Brothers".
Zhang Hao concluded his speech
Subsequently, Liu Qian, general manager of Beijing Version Ruoqing, and Jiang Xingling, partner of Hongjing Culture, conducted a signing ceremony.
Both parties signed the contract
The cooperation between the Beijing version of Ruoqing and Hongjing Culture conforms to the current trend of integrated development, based on high-quality content, gives full play to their respective advantages, achieves complementary advantages, and wins-win cooperation, so that the team spirit and the spirit of counter-business in "Little Dinosaur Adventure" enter the hearts of children, and let "Little Dinosaur Adventure" accompany children to grow.
The two sides took a group photo to commemorate the occasion
Also attending the meeting were Wang Guanzhong, director of the editorial department of Beijing Publishing Group's Beijing Edition Ruoqing Science Popularization, Wei Ke, editor in charge, Zhang Wei, deputy director of the design department, and small partners of the marketing department.
Participants