In China, baijiu is not only a representative of liquor culture, but also carries a profound historical heritage and is closely connected with people's daily life. In the gathering of family and friends, or the occasion of business banquets, baijiu is always an indispensable bottle of wine. However, as time goes on, the number of liquor brands in the market has sprung up, and it is dizzying to know how to choose.
In particular, those high-end baijiu are like the shining stars of the baijiu industry, and they represent the exquisite craftsmanship and excellent quality of Chinese baijiu. A big brand like Moutai is a leader in the industry and has a profound impact on the entire market. Despite the high price, many drinkers are willing to pay for its unique taste and brand value.
Looking back on the development process of the past decade, we will find that the price increase of liquor did not rise overnight, but has its deep-seated reasons. Some brands of liquor are always looking for opportunities to increase prices, which makes the overall price of liquor show an upward trend. So, what is the reason why the once popular liquor is now getting more and more expensive?
First of all, the continuous rise in the cost of brewing is a factor that cannot be ignored. In order to make better wine, companies must continue to invest in raw materials, processes, equipment, etc., to ensure the quality of wine. These additional inputs eventually translate into rising costs, which in turn drive up the price of the wine.
Secondly, branding has also contributed to the price increase. In order to shape their brand image and attract more consumers' attention, many wine companies have invested heavily in publicity and spokespersons. These costs are ultimately reflected in the price of the wine, leading to higher prices.
In addition, the premium phenomenon of the liquor industry cannot be ignored. In order to obtain higher profits, distributors and retailers sometimes use various means to increase the price of liquor. Although this approach can increase revenue in the short term, it is not conducive to the healthy development of the industry in the long run.
However, while the price of most liquor continues to rise, there are also some core brands of liquor companies that still maintain stable prices, such as Huaixian Old Liquor. This wine originates from Huaixian Distillery, which is located in the prestigious town of Moutai. The unique environment of Moutai Town provides unique conditions for the brewing of sauce-flavored liquor, and it is thanks to this advantage that Huaixian Liquor has brewed high-quality Huaixian old liquor.
The birth of Huaixian Laojiu stems from the in-depth study of Moutai's brewing process and the inheritance of traditional brewing methods. The legendary figure behind it, Du Chunyang, has been engaged in the winemaking business since he was 16 years old and has been on the front line for nearly 70 years. He has extremely high requirements for the quality of wine, and firmly believes that good wine needs time to precipitate. Therefore, he insisted on storing the old liquor, and used the finest sorghum and wheat as raw materials, and after careful fermentation, distillation and aging, he made Huaixian old liquor with a unique aroma and taste.
The body of Huaixian old wine is taken from the finest 35% of the 70-year-old old wine, which gives it a unique aging aroma and taste. At the same time, Huaixian old liquor is also brewed using Daqu and 12987 technology, which are the same as Moutai, making its taste closer to Feitian Moutai. With the taste of restoring 95% Feitian Moutai and high cost performance, Huaixian old wine is highly praised in the market.
However, Du Chunyang's original intention has never changed, and he insists that every wine lover can taste high-quality Mao-based old wine. In order to achieve this, he would rather increase the cost than increase the selling price. This business philosophy allows Huaixian old wine to maintain high quality while still being affordable.
When tasting Huaixian old wine, people can feel its mellow taste and layered aroma. It is very soft when swallowed, and there is no irritation in the stomach, but a warm feeling. This wine is of excellent quality and definitely worth a try.
In general, Huaixian old wine allows wine lovers to deeply experience the unique charm of authentic Kunsha sauce wine. It truly allows everyone who knows how to drink to taste authentic old soy sauce wine, and has won a wide reputation for it. In the context of the general rise in the price of liquor, Huaixian old liquor still maintains a stable price and excellent quality, which is really a rare good liquor.