I have a feeling that in the 10 years from 2020, the value and role of quality counselors will become more and more important in the entire psychological industry.
This situation has now been reflected - almost every week after the epidemic, I will receive messages from some institutions and platforms, such as health management companies and relevant staff of government institutions.
Let me help them recommend reliable consultants or consultant teams, they are complaining that good consultants can not be found, even units like the Youth League Committee, Huawei, First Health, iKang Guobin and so on.
This logic is actually very simple - in the past decade, the psychological industry may be more of a psychological training industry, relying on short and fast training, giving birth to a lot of licensed but no ability to practice psychological counselors. When providing psychological services to the public in the entire industry, it has a certain negative impact.
The changes in the epidemic have made many government executives and many social organizations realize the importance and urgency of psychological services.
For example, the top level of the government has stressed on many occasions and on multiple platforms that it is necessary to provide scientific psychological counseling and services to frontline medical personnel, confirmed (suspected) patients, and the public affected by this.
Therefore, I personally feel that one of the contradictions in the current psychological industry lies in the contradiction between the growing demand for psychological services and the backward psychological supply capacity. And such contradictions will exist in 5 or even 10 years or more.
According to incomplete statistics, there are currently 1.3 million or more consultants with certificates in China, but the number of consultants who can practice full-time and have excellent comprehensive ability and can effectively solve the problem of visitors is very small.
As far as the situation of the counselors we are currently exposed to in Yicheng Psychology, objectively speaking, more than 60% of the consultants on the market are difficult to carry out long-distance consultation, or the statistical significance of the effectiveness of consultation is relatively poor, and it is still impossible to meet the requirements.
In this context, one foreseeable thing is that in the next 5-10 years, high-quality psychological counselors will be very much needed by society and institutions, and their incomes will also be greatly increased.
So, the next unavoidable topic must be: what kind of psychological counselors are needed in the next 10 years of the Internet? Or what should a counselor who will be robbed in the market look like?
I think there are 4 points, in order.
1. After systematic and professional training, it can accurately solve certain psychological problems of visitors and the public
Because this 18 years of psychological training, gave birth to a lot of only certificates, and will not do counseling psychological practitioners, these counselors if not get further systematic training and supervision, directly into the market, if you can not solve the problem of users and visitors, may bring their own confidence impact, but also let the public on psychological practitioners, and even the psychological industry to produce a bad impression and reputation.
Therefore, in the next 10 years, psychological counselors and psychotherapists who have experienced academic education or come out of the medical system may become the future of psychological services because of their systematic training and assessment. In particular, the preferred group of B-end institutions (government/institutions, large institutions).
Because of the reason why the state canceled the psychological counselor certificate in 2017, people who currently want to enter the psychological industry, the following entry path is for reference.
Academic education (on-the-job or full-time psychology majors in major comprehensive colleges, teachers' colleges, medical colleges)
National Psychotherapist (This is currently the only certificate recognized by the Ministry of Human Resources and Social Security and the Health Commission, focusing on two major conditions: 1. Psychology or medical major 2. Outpatient clinics or hospitals with psychological diagnosis and treatment qualifications)
Equivalent training certificates from major Chinese-sized associations/societies (this is an option for now, preferably led by a senior consultant or supervisor who has been systematically trained)
2. People who have a clear positioning of themselves, especially in a certain field
Looking at the psychological industry, many psychological counselors are very weak in positioning, and even do not have their own positioning awareness.
For example, many young counselors, when introducing their resumes, always like to list what they can do in a big and complete way, such as family, teenagers, and emotions; as if they can do anything, the result is to give users (visitors) the feeling that they are not refined.
Compared with the more mature medical industry, medical personnel are through systematic academic education, as well as medical system internship and training, often take about 10 years to become a more mature doctor, in this case, a doctor, often also proficient in one of the subjects, such as pediatrics / gynecology / oral / entolaryngology and so on.
And many of our consultants, after only a few months of vocational training, plus 1-3 years of self-study, can serve many fields, this situation, it is difficult to ensure concentration and extreme.
Therefore, the future should be the birth of a brand in the niche field of many psychological counselors, and the prominence of these niche areas is an opportunity for many young counselors, such as focusing on psychological services for international students and focusing on psychological services for two-child families.
3. Have Internet thinking, and have established their own self-media brand
In the Internet information age, the amount of information that everyone obtains every day is very large, and the decision-making time for each thing may be relatively small on average, which is one of the reasons why people are getting lazier and lazier now.
The 2018 industry survey of simple psychology found that when the public encounters emotional distress, the most commonly chosen way to ask for help is: reading psychological popular science articles, reading psychological professional books, looking up relevant information on the Internet and finding professional psychological counselors.
It can be seen that new media may be the entrance for many young people looking for psychological services at present, and after the epidemic, this proportion should be greater.
At the same time, with the advent of the 5G era and the popularization of video technology and networks, more users will obtain psychological service information through video.
Therefore, in the future, psychological counselors who will think of the Internet will innovate psychological science popularization methods by writing articles, cartoons, graphics, shooting short videos, online lectures, etc., and should be favored by more users.
According to the operation experience of our one-city psychology, when the number of high-quality and in-depth users reaches more than 10,000, and the quality of users is relatively high-quality, the consultant often has an annual income of 100,000 is not too much of a problem.
I have some consultant friends around me who have received economic value through the way of writing self-media, while improving their influence.
The following is the current mainstream self-media platform and knowledge payment platform, you can check it yourself, what do you know, and on which platforms can you establish your own self-media brand in the future?
Currently the mainstream self-media platform
Currently the mainstream knowledge payment platform
4 People who will integrate online and offline resources and have project management thinking
At present, although the number of psychological counselors in China is relatively small compared to developed countries, the degree of recognition of psychological counseling and services by the Chinese public is still relatively low.
Therefore, for most consultants, there is still a lack of consultants.
Affected by the epidemic, many users will choose online counseling as the main psychological counseling method, I believe that in 2020, this way will gradually become the mainstream way, and once the user develops this mainstream way, it may become a habitual way for her/them to receive psychological counseling in the future.
Therefore, it can be inferred that understanding the mainstream psychological Internet platform, combined with their own positioning, selectively settling in the consultant of the matching platform, and if they can become a consultant who is more active on the platform and recognized by users, there will be more opportunities in the future.
Currently the mainstream psychological Internet platform
In addition to the ability to integrate online platforms, another opportunity for future psychological counselors is to join the construction of social service systems and cooperate with relevant government platforms or advantageous enterprises.
For example, the local people's livelihood micro-facts, public legal inspection system psychological services, street women's federation psychological assistance, large-scale enterprise psychological lectures, etc., although these projects may not bring high benefits in a short period of time, but in the case of energy, it is still worth doing.
Through these projects, in the present, we can increase personal endorsement, increase user sources, accumulate user reputation, and in the future, I believe that this piece can be linked to more social needs and resources.
In short, the psychological industry in the next 10 years, there will be more opportunities for development, as a psychological practitioner, to establish their own vertical field of the brand, in the development of the industry, so that they can become a pioneer in a vertical field, good at integrating online and offline resources around, with the public is willing to accept the way, publicize psychology, popularize the application and value of psychology.
Such a psychological counselor will certainly be like a famous doctor or teacher, get the respect and recognition of many users, so as to realize their social and economic value.