In the past 43 years of reform and opening up, the situation has changed dramatically, and the Chinese nation has gone from striving to catch up with the world to now standing in the center of the global economic stage. With the change of times, generations of entrepreneurs have risen and played an important role in China's progress. They have outstanding courage, they dare to feel the stones to cross the river, they are keen to find market breakthroughs, and open up a career.
Zhang Jinxiang, chairman of Zhejiang Chaobang Kitchenware Electrical Appliance Co., Ltd., is one of the entrepreneur representatives, since the beginning of the establishment of the enterprise in 2009, with a love for the integrated stove industry and dedication, sincerity, innovation of the entrepreneurial spirit, forge ahead, become a generation of integrated stove industry figures.
A few days ago, Zhang Jinxiang, chairman of Chaobang integrated stove, as a representative of China's integrated stove industry, participated in the recording of "China Brand Story" and was interviewed by Li Yufei, a famous host of CCTV, to tell the integrated stove industry and Chaobang integrated stove under the change of times.
The following is a transcript of the interview:
Moderator Li Yufei asked a question
Mr. Zhang, hello! Through VCR, we learned that you, who are originally rich in life, how can you resolutely choose the path of entrepreneurship again?
Chaobang founder Zhang Jinxiang replied
Hello, moderator! That year by chance, the family's new house to be renovated, bought a local production of an integrated stove, after using it found that it is indeed easier to use, full of firepower, cooking can not smell the smell of oil smoke, I began to pay attention to this industry, and then made a decision to give up the mobile phone industry for more than ten years, into the field of completely unfamiliar integrated stoves, there is indeed a relatively large pressure, but I always believe in my own judgment, but also believe that I have the ability to create greater value for the family and for the society. Since I am optimistic about the integrated stove industry, I have also made up my mind to create the enterprise of Chaobang.
The brand concentration in the field of kitchen appliances is slightly lower, but the competitive pressure between brands is very large, so in many projects, why choose to do kitchen appliances industry?
Employment is the biggest livelihood and is a big thing for a family. Stabilize existing jobs while creating more new ones. I made this decision out of several considerations: First, I feel that the stove is a household necessity, and it is the home appliance with the highest frequency of use and the worst environment, so the performance requirements of the product are very high, and I think there is a great market opportunity. Second, I have seen the development and changes of the mobile phone industry along the way, and I feel that the integrated stove has so many advantages that traditional cookers do not have, and it will definitely become a trend. The third is to do the mobile phone industry for so many years, the quality problem of domestic mobile phones has always been a big problem that plagues me, so I think I want to become the source of the manufacturer, we must do a good job in product quality, so that our dealers can sell at ease, consumers can use peace of mind. Based on these considerations, I chose to enter the industry.
If the audience chooses an integrated stove, is it that the higher the net absorption rate of oil smoke, the better the quality?
Yes, whether the fume can be sucked clean is an important indicator to measure the quality of the integrated stove, the general integrated stove fume suction rate is about 95%, and some of our products can do more than 99%. But now the integrated stove function more and more, the current integrated stove also integrated stove, disinfection cabinet, steaming box, oven and many other functions, so, the firepower of the stove, safety performance, disinfection function, steaming and baking function are an important indicator to measure the advantages and disadvantages of an integrated stove, in addition, our products also consider environmental protection and energy saving, reduce noise, cleaning, maintenance is convenient and other factors, so, the evaluation of an integrated stove is good or bad, or need to comprehensively consider a variety of factors.
In the face of competition from many kitchen appliance brands, what are the advantages of Chaobang?
First of all, I think as a manufacturing enterprise, our first task is to do a good job of the product, just said that the function of the integrated stove is actually more complex, then the quality requirements of the product are higher.
So we start from the source of the design, we and zhejiang university in the field of industrial design has a strong strength to achieve industry-university-research cooperation, to provide assistance for our product research and development, the multiple safety design of our products to make the safety of products reach a new height. The modular design concept of our products makes cleaning and maintenance more convenient. We have also established a CNAS national laboratory to ensure that all factory products undergo the most rigorous testing in-house. Product quality is the foundation of our establishment and one of our core strengths.
In addition, we also hope to build service into the core competitiveness of the enterprise, in addition to the normal warranty commitment, but also launched a fifteen core components of the free replacement commitment, we also require our national distribution outlets to regularly provide end users with on-site testing, cleaning and other services, hope that our consumers can enjoy a pleasant experience.
Now is an era of consumption upgrading, what is your positioning of the integrated stove industry? What does the company do about product innovation?
With the improvement of people's living standards, the matter of going home to eat has long changed from meeting the need to fill the stomach to a healthy lifestyle, a communication method that can enhance the emotions of family members, and the emergence of integrated stoves has made cooking a seemingly boring thing more fun. Therefore, I think in a sense, the integrated stove industry is an industry that can improve people's quality of life and change people's lifestyles, so that everyone loves cooking and prefers to eat at home.
Product innovation is more focused on the actual needs of consumers, such as last year's epidemic home period, almost every household has changed the way to do food, which greatly stimulates the market demand for a variety of cooking utensils, our new generation of steaming and grilling layered integrated stove is also in line with this demand launched, these years with the steaming box integrated stove, steaming and baking integrated stove launched, integrated stove function integration has also reached a new height, steaming integrated stove although easy to use, but it is more power consumption, heating time is long, Steaming can not work at the same time, steaming mode switching, different foods are easy to skewer taste and other drawbacks are also real problems, based on these pain points, our industry pioneered the steaming and grilling upper and lower layered integrated stove, steaming and baking two modes can work at the same time, power saving, heating fast, but also will not be skewered.
In the field of new product research and development, we have been making good use of the scientific research strength of Zhejiang University to help us jointly develop new products with fashionable appearance and powerful functions to better expand the market.
What are the ways to ensure the quality of the product in the production process?
The first is the research and development stage, to ensure the rationality of the design and structure of the product, to ensure that the quality of the materials used is fully in line with the technical requirements, to ensure the quality of the product from the source; the second is the product testing link, we make full use of the advantages of the CNAS national laboratory, the new product off-line stage of the product for rigorous testing. In the stage of entering the normal production, a certain proportion of products will also be spot checked and tested, including odor tests, parts durability tests, salt spray tests, silent tests, etc. The enterprise standards implemented within our enterprises are much higher than the national industry standards; the third is in the production process, we have set up dozens of processes of process quality inspection to ensure that there will be no unqualified products flowing into the market.
What kind of development plan is there for the future of Chaobang?
Integrated stove industry in recent years every year at a rate of 20% or 30% in rapid development, we Chaobang will continue to deepen the industry, the products well, the service to do a good job, our goal is to be able to become a respected professional kitchenware leader, to achieve product leadership, service leadership, marketing model leading.
At the end of the interview, we asked Mr. Zhang to summarize today's interview with one sentence.
We hope to rely on the efforts of all our Chaobang people to provide better products and services for everyone and truly improve the quality of life of hundreds of millions of families, which is also our corporate mission.
About Chaobang
Zhejiang Chaobang Kitchenware Electrical Appliance Co., Ltd
National high-tech enterprise
CNAS Laboratory
Zhejiang manufacturing product wordmark
Zhejiang Chaobang Kitchenware Electrical Appliance Co., Ltd. is located in the center of the Yangtze River Delta economic circle "a thousand miles of color Mid-Autumn Moon, 100,000 military midnight tide" on the banks of the Qiantang River - Jianshan New District, is a professional engaged in integrated kitchen appliances "research and development, production and marketing" of modern large-scale enterprises.
///////////////
01
Company environment
In 2009, the company spent 200 million yuan to set up a Chaobang Industrial Park covering an area of more than 80,000 square meters, the park has nearly 50,000 square meters of standardized factories and a number of advanced production lines and testing equipment at home and abroad, forming an annual output of 300,000 sets of integrated stove production capacity. At the same time, it has established extensive and lasting cooperative relations with many colleges and universities, scientific research institutions and professional companies at home and abroad, so that Chaobang Company is in the leading position in the industry in the fields of product research and development, process design, manufacturing and marketing, and has built the core competitiveness of Chaobang brand.
02
Enterprise honor
In the development process of the brand for more than ten years, Chaobang has won the unanimous recognition of the market and consumers for technological innovation and Seiko quality, and has successively won the "Zhejiang High-growth Technology SME", "National High-tech Enterprise", "Jiaxing Famous Brand Product", "Jiaxing Patent Demonstration Enterprise", "Zhejiang Province Assured Consumption Demonstration Unit", "Zhejiang Gas Appliances and Kitchenware Kitchen Appliances Industry Association Fourth Council Council Member Unit", "China Hardware Products Association Sixth Council Council Member Unit", "Zhejiang Manufacturing Products Label" And has won a number of honorary titles, and has won the "integrated stove filter fume device", "an improved integrated stove gas regulation mechanism", "an improved integrated stove gas return mechanism", "an integrated stove cleaning mechanism", "integrated stove waste oil capping mechanism", "an improved energy-saving integrated stove" and a total of more than 100 invention patents and certificates, including more than 25 national invention patents. Chaobang integrated stove has a number of patents in the industry far ahead, a number of technologies to fill the domestic gap and reach the world's leading level, for the development of integrated stove industry provides a strong technical support.