On the morning of November 6th, Guangdong Baiweijia Flavor Industry Technology Co., Ltd. held a grand press conference for the spokesperson of the Baiweijia brand at its headquarters in Dongguan. Hong Kong film and television superstar Koo Tin Lok officially signed a contract with Barilla Flavor Industry as the brand's image spokesperson. By inviting celebrity endorsements, Baiwei Jiawei Industry further enhances its brand image and accelerates the pace of implementation of major strategies of the enterprise.
At the press conference, Barilla Flavor Industry held a spokesperson publicity ceremony, and the celebrity chefs and guests had a positive interactive exchange on the spot. Affected by the epidemic, Gu Tianle was unable to attend the scene in person, but he specially sent blessings through video.
Founded in 1994, Guangdong Baiweijia Flavor Industry Technology Co., Ltd. is a large-scale technology-based private enterprise specializing in the production of new compound condiments in South China. On October 26, 2015, the company was successfully listed on the New Third Board. The company mainly produces chicken powder, chicken essence, chicken juice, fried powder, spicy fresh sauce and other nearly 30 categories of high-quality condiments. Over the years, Baiwei Jiawei industry attaches great importance to scientific and technological innovation, the company not only cultivated a professional R & D team, but also actively with South China University of Technology, Guangdong University of Technology and other 5 universities to establish industry-university-research cooperation, and vigorously introduce domestic advanced R & D and production equipment, is committed to the development of fresh condiments that meet the needs of the public, so that the company in the production of scale, standardization, standardization and innovation in the industry leading position, respectively won the "Guangdong Province New Condiment Safety and Technology Engineering Technology Research Center" Provincial Enterprise Technology Center". At present, the company has 39 patents, and has won the second prize of science and technology in Guangdong Province and the third prize of science and technology in Dongguan City.
Not only that, Baiwei Jiawei industry is also the drafting unit of China's chicken powder seasoning, chicken sauce seasoning, and pine meat powder industry standards. 2021 was recognized as "China Well-known Trademark". The company has passed ISO9001 certification, haccp system certification, etc., and won the honors of "Guangdong Province Contract-abiding and Credit-worthy Enterprise", "Guangdong Province Food Industry Condiment and Fermentation Products Manufacturing Top Ten", "National High-tech Enterprise" and so on.
The quality advantages and brand advantages of Baiwei Jiawei products have attracted a large number of loyal consumers and a large number of powerful dealers, at present, the company has formed a sales area and prefecture-level city distribution points with the province as the sales unit, about 200 sales elites throughout the country more than 20 provinces and municipalities directly under the central government, to provide customers with good pre-sales and after-sales service.
According to the needs of the company's upgrading and development, the 2021 Baiwei Jia Wei Industry plans to enhance the brand image in an all-round way, and finally chooses to sign a contract with Mr. Gu Tianle, a film and television superstar who has "100 classic giant films, donated more than 100 hope primary schools, and debuted for 28 years", and invited him to serve as the brand image spokesperson of Bai Wei Jia and jointly build a century-old brand. Zhong Peijiang, chairman and general manager of Baiwei Jia Wei Industry, said that he believes that through this hand-in-hand film and television superstar Mr. Gu Tianle, the professional and focused brand image of Bai Wei Jia will be more deeply rooted in the hearts of the people, and to create a new image of Bai Wei Jia that understands Chinese taste is a matter of course, and the brand recognition and brand value will be further improved.
On the day of the event, Baiwei Jiawei Industry conducted a live broadcast through the Douyin platform and the Zhidong Dongguan app, and also invited popular anchors such as Guangdong Wenye, Dongguan Raiders, Professor Jiang to visit the store, big ears, Tinghaoyou and other popular anchors to come to help, live broadcast with goods, and opened the prelude to the company's "Double Eleven" e-commerce sales.