Text, photo/ Yangcheng Evening News all-media reporter Yu Baozhu
On November 6th, Guangdong Baiweijia Weiye Technology Co., Ltd. held a press conference on the spokesperson of the Baiweijia brand at its headquarters in Dongguan. Hong Kong film and television star Gu Tianle officially signed a contract with Barilla Flavor Industry to become the image spokesperson of the brand. By inviting celebrity endorsements, Baiwei Jiawei Industry further enhances its brand image and accelerates the pace of implementation of major strategies of the enterprise.
At the press conference, Barilla Flavor Industry held a spokesperson publicity ceremony, and the celebrity chefs and guests had a positive interactive exchange on the spot. Affected by the epidemic, Gu Tianle was unable to attend the scene in person, but he specially sent blessings through video.
Zhong Peijiang, chairman and general manager of BaiweiJia Flavor Industry, said that he believes that through this hand-in-hand Gu Tianle, the brand image of Baiweijia will be more deeply rooted in the hearts of the people, and to create a new image of Baiweijia that understands Chinese taste is a matter of course, and brand recognition and brand value will be further improved.
On the day of the event, Baiwei Jiawei Industry conducted a live broadcast through the Douyin platform and the Zhidong Dongguan app, and also invited popular anchors such as Guangdong Wenye, Dongguan Raiders, Professor Jiang to visit the store, big ears, Tinghaoyou and other popular anchors to come to help, live broadcast with goods, and opened the prelude to the company's "Double Eleven" e-commerce sales.
Source | Yangcheng Evening News • Yangcheng Pie
Editor-in-charge | Li Cheng