® 233621 is a smart audio brand of Shenzhen Guanxu Electronics Co., Ltd., which was born on April 22, 2010, the 41st World Earth Day. The brand name presents the melody of the movement of life on the earth in the form of a string of simplified musical notes, with a view to becoming a green messenger who cares for the earth and pays attention to the environment. Based on this, the brand will integrate the concept of low carbon into all aspects of product design, research and development, manufacturing, etc., adhering to the spirit of professional, dedicated and specialized craftsmanship, and is committed to providing high-quality designed audio products for young users who are innovative, creative and sustainable, so that life is full of passion.
Figure left > 233621 ® Bluetooth headset for temperature heart rate monitoring
Pictured> 233621 ® Bluetooth Active Hybrid Noise Cancelling Headset
The right > 233621 ® the hive conference speaker
"We always uphold the people-oriented design concept." ® Joshua Fischer, vice president of branding at 233621, said: "Based on a deep understanding of people and businesses, ensure that all the experience accumulated over the years is used in product creation in order to drive a lifestyle. We design products carefully around the design purpose of environmental friendliness, health and happiness, and the pursuit of ingenuity, combined with the full-link environmental protection design thinking. The design language is close to nature, and the selected recyclable and degradable materials have reached the test standards of CP65 in the United States, REACH, ROHS2.0, halogen-free and so on. ”
How to innovate and design around the brand gene of "low carbon, LOHAS and ingenuity"? Joshua shares the process of creating the first 233621® product shell. Inspired by the combination of nature and music itself, its streamlined exterior design elaborates on the design language of the shell's natural organic form, like a stone washed away from the river by the passage of time; and the emotions and passions conveyed by music prompt us to create products that emphasize high-quality audio in visual expression.
® > 233621's sister brand clear 360 degree smart screen display speaker
Joshua said: "We have always strived to reduce our carbon footprint through energy efficiency treatment and integrate energy-saving elements into our brand products. Taking the wave neck-hanging Bluetooth headset that won the 2019 "Golden Ear Choice" Award as an example, the design inspiration comes from nature's water droplets, and its earbuds are like water droplets bionic form, giving users a visual and psychological fresh and natural feeling; the angle of the curved box in the ear is repeatedly polished to conform to the ergonomic fit design, and there is no sense of wearing light as if there is nothing; the flexible neckband characteristics of the wave can also be adjusted according to different carriers like water, giving the product excellent portable properties and providing customers with lighter storage needs. Its IPX5 waterproof and Tencent Cloud Small and Micro Intelligent Voice Platform meet the needs of users to enjoy sports freely in different environments.
® > 233621's sister brand clear smart speakers
Health is the most common entry point for the LOHAS lifestyle. Since 2020, the COVID-19 pandemic has swept the world, and health concerns have never been seen before, and with it has been a dramatic shift in demand for consumer electronics. Health monitoring and management has become an important trend in the development of the industry, and it has also put forward new requirements for 233621® brands. In response to market changes, the world's first sports body temperature heart rate detection headset sense came into being, and the design was originally derived from the balance between design, technology and social care. Based on the needs of today's users for health management, using the all-in-one design concept, pioneering the integration of temperature sensing, heart rate counting and sports wireless headphones, which can monitor the user's body temperature and heart rate in real time, so that users can more easily and effectively grasp their health data, support voice broadcasting and abnormal alarms, and have aptx hd decoding, cvc call noise reduction technology, IPX5 waterproof and sweatproof and other functions.
The picture > 233621 ® sister brand clear smart speaker on the left
The right > 233621 ® active hybrid noise-cancelling true wireless headphones
Craftsmanship is a quality that comes from passion, meticulous creation and attention to detail, giving a product a higher personal value. Joshua gave an example: "The trip-wrapped active noise-canceling headphones unveiled at the 2019 China Quality (Shenzhen) Conference visually present excellent wrapping, weighing 222g, which is the world's lightest bluetooth-packed active noise-canceling headphones with high comfort." Through the ultimate research of ergonomics and continuous polishing, refining and testing, it provides users with an excellent comfortable wearing experience; aluminum and magnesium alloy material, lightweight ergonomic design, breaking the heavy limitations of wrapped headphones. ”
"From product definition, understanding use cases, defining the overall form factor to the finest details, 233621® designed not only as an audio device, but also as user-centric, with a focus on human-computer interaction and user experience." Joshua explains that in the process of product development, it is often necessary to constantly balance design and production, but never ignore the most meaningful design priorities. Examples include the contact between the earplugs and the ear, the softness of the ear cushions, and other details of the product that cannot be seen but felt. We know that users can feel the meticulousness of design from these subtle user experiences. This also motivates our 233621® brands to move forward and strive for excellence.
The sister brand cleer true wireless Bluetooth headset > 233621 ® left
The sister brand cleber Bluetooth portable speaker > 233621 ® on the right
Recalling the creation process of the International Red Dot Design Award and the CES Innovation Award product 233621®Zen, Joshua introduced that as the first active hybrid (feed-forward + feed-back) noise-canceling true wireless headphones in China, the compact tws in-ear headphones span the balance of ultra-compact internal technology and the most ergonomically tightly defined form. The delicate and rounded headphone charging case is more considerable for user portability and easy to put into the pocket. Inspired by nature, Zen's design is as sleek and youthful as a pearl lying in a shell, creating the perfect listening experience with top-of-the-line wearable technology. The upgraded version of Zen Pro is as an exclusive custom pattern and sound effects, the customized version of the UI active hybrid noise-canceling headphones, so that young and fashionable personalities can find their unique selves.
Joshua adds that a sound structural design is a prerequisite for making a product more convincing. Therefore, a mature product should take into account the structure at the beginning of industrial design, and also ensure that the selection of materials, production management and product production are rationalized. The appearance effect of the product is the most intuitive to bring consumers a variety of different feelings, and it must be accompanied by quality and fashion. As the most intimate part of the product, the use function of the product should pay more attention to the essence of audio and the comfort of man and machine in industrial design, which is also the core value of audio products.
The picture > 233621 ® sister brand cleber bluetooth sports headphones on the left
In the picture> 233621's ® sister brand Clear wireless neck-mounted speaker.
On the right > 233621 ® party wireless Bluetooth speaker
"When the technology is mastered, it is a fierce competition with a deep market color design and brand, and only by adhering to industrial design can the brand stand out in the market competition." Joshua believes: "The combination of diversified industrial design elements and technological innovation is an important means to get rid of homogeneous competition and implement the development strategy of industrialized brands. In his view, the appearance and performance of products, materials, manufacturing technology research, will have a direct impact on corporate brand building. Unlike many headphone brands on the market, when a product on the market is welcomed by consumers, many similar products will follow, because this is the fastest way to meet consumer needs. Guanxu Electronics has been committed to the pursuit of innovation, originality, through industrial design, the future mission of the product design.
Joshua said: "The product should be defined according to the needs of the user and the market, and the appearance, color and finish of the product should be determined. Focus on ensuring that every decision leads the product to a solution that fully reflects the brand experience. "For example, the marathon long endurance head-mounted active hybrid noise cancelling headphones, which are about to be launched and have won the 2021 CES Innovation Award, are designed for young users to use headphones for a long time. The long battery life allows users to enjoy up to 400 hours of wireless playback and 10 minutes of fast charging. In terms of design, Marathon integrates simplicity and ruggedness, the overall curve of the headphones is simple and smooth, while the contact surface of the headphones is micro-treated, and the fine-grained frosted surface highlights a restrained and rough texture. The heart is like a tiger, sniffing the roses. The two ends of the head can be flexibly rotated up and down, left and right, and can be folded in all directions, making it easy to store and carry.
The sister brand cleber Bluetooth portable speaker > 233621 ® left
The sister brand > 233621 ® on the right of the picture, clear, true wireless head-mounted Bluetooth headset
"Encouraging design innovation within the company, cultivating the enthusiasm of internal design, and improving the reward mechanism for industrial design innovation can make more designers burst with innovative vitality." At present, Guanxu Electronics is working with domestic design schools to carry out cooperation and exchanges, carry out design exchange competitions, encourage students of design schools to participate in headphone design, constantly update and iterate on products, and maintain the vitality and creativity of product production. In the next two years, Guanxu Electronics will continue to deepen the ability of product research and development and design, in addition to expanding the product line of smart headphones and smart speakers, it will also start to protect hearing and personal customization, the application of innovative acoustic technology, the integration of 5G and artificial intelligence technology, and focus on simplifying design and implementing the concept of environmental protection and sustainable development.