【November 4, 2021, Shanghai】 Today, Li Ning Group created an immersive art exhibition at Shangsheng Xin, a new cultural landmark in Shanghai, where young emerging artists recreated the brand's classics, eternal legends and highlight moments in the form of a contemporary art exhibition, connecting the past and the present with a visual poem, integrating the classic with the contemporary, thus officially releasing the Group's new independent high-end sports fashion brand - li-ning 1990 (Li Ning 1990).
New independent high-end sports fashion brand li-ning 1990 (Li Ning 1990) art exhibition space
As a professional comprehensive sporting goods brand company, Li Ning has always adhered to innovation and deeply cultivated the professional sports field since its establishment. At the same time, with strong design capabilities, we constantly explore the design integration of sports and fashion. With the upgrading of the consumption structure in the Chinese market, clothing as a note to express themselves, quality, concept, and values conveyed by the brand, have become an important consideration for consumers to choose dress in a variety of life scenarios. Relying on the rich accumulation of the brand and the in-depth insight into the current consumer trends and consumer needs, Li Ning Group broadens the product structure and opens up the layout of the high-end sports fashion field with the attitude of a leader.
As a new independent high-end sports fashion brand under Li Ning Group, li-ning 1990 (Li Ning 1990) classic return, carrying the valuable cultural and spiritual assets in the development process of the brand for more than 30 years since its establishment. Continuing the classic visual design of the brand's founding, combined with the philosophical concept of China's Tianyuan place, and interpreting and outputting a new visual image with modern artistic techniques, it represents the classic -- eternal style concept of the li-ning 1990 (Li Ning 1990) brand, which contains the abundant power in the development process of the brand and is also a new interpretation of the brand spirit.
Li-ning 1990 (Li Ning 1990) new visual image
Li-ning 1990 (Li Ning 1990) with Mr. Li Ning's sportsmanship as the inspiration for the muse, sports gene as the creative inspiration, the integration of Chinese art and cultural elements, through the minimalist tailoring design language, exquisite fabric craftsmanship, to create a very design, fashionable style silhouette. The AW21 collection draws inspiration from championship gold medals, collar suits and hero boots that carry national pride, and reinvents them in a fashionable way to create fashionable pieces with contemporary textures. Interpreting fashion styles with functional fabrics, ready-to-wear tailoring skillfully blends sport and fashion to become the hallmark of the AW21 collection. In addition, the application of design elements such as ancient French blue dyeing and Song Dynasty faience pottery presents a new image with a very Chinese artistic and cultural style.
Li-ning 1990 (Li Ning 1990) 2021 Autumn/Winter Series at a Glance
On November 4th, Shanghai Shangsheng Xinsho, the brand opened an immersive art journey to explore "classic- eternal" for guests through three theme spaces. Mr. Qian Wei, Executive Director and Co-Chief Executive Officer of Li Ning Group, Mr. Li Qilin, Executive Director of Li Ning Group, and Mr. Jin Zhai Xuan, Vice President of Li Ning Group, attended the event, and Mr. Qian Wei announced the official release of the li-ning 1990 (Li Ning 1990) brand. In the center of the art space, the young members of the Shanghai gymnastics team performed the kurama project with Mr. Li Ning's iconic gymnastics movements, recreating the competition scene of Mr. Li Ning's athlete period, paying tribute to the highlight moments on Mr. Li Ning's field, and making the atmosphere before the brand release full of ceremony. Li-ning 1990 (Li Ning 1990) new product display space, for the guests to present a new style of imagination. Li Ning brand memory space, full of important moments in the development of the brand, connecting the past and the present, looking back on history, imagining the future. On November 5th, the li-ning 1990 (Li Ning 1990) immersive art exhibition will be open to the public, and interested friends are welcome to visit.
Mr. Qian Wei, Executive Director and Co-Chief Executive Officer of Li Ning Group
Young members of the Shanghai Gymnastics Team performed the Kurama project
Li-ning 1990 (Li Ning 1990) brand released live art space
Li-ning 1990 (Li Ning 1990) brand release site new product display space
Li-ning 1990 (Li Ning 1990) brand release site brand memory space
Li-ning 1990 (Li Ning 1990) has online and offline independent retail channels, offline store space design, with the concept of traditional Chinese "grid" through, simple colors and lines outline the store space, interpreting the true meaning of the fashion of "simplifying complexity". The ceiling adopts the form of an overall luminous lattice, integrating Chinese architectural elements, and the cash register area is designed with the whole screen of the heaven and earth wall, which is very visual. With the release of the brand, the world's first store of li-ning 1990 (Li Ning 1990) will be settled in Beijing Parkview Yerba Buena Caodi on November 6, and on November 13, the first store in southwest China, Raffles City Chongqing, will also be officially opened.
li-ning 1990 (Li Ning 1990) Beijing Qiao Fu Fangcaodi store
li-ning 1990 (Li Ning 1990) Raffles City Chongqing