The importance of design to a product is self-evident, from the early years of the moto razr blade to the current Apple iPhone, iPad, whether the shape of the product is novel and exquisite is an important factor that determines whether it can leave a good first impression on consumers.
Now, TV box products have gradually become the focus of attention of major manufacturers, but in the eyes of most consumers, TV boxes and traditional TV set-top boxes are not much different in appearance, most of the products lack eye-catching appearance, coupled with the relevant departments on the ott industry supervision efforts continue to increase, more and more box products in the content development is also quite resistant.
Recently, a TV box product called "Sevenv Box" came to Electric Technology, which is produced by TCL and provided content services by Mango TV, which is very likely to subvert people's inherent views on TV boxes from the inside out.
The "box" of seven v is worth mentioning
The highlight of the sevenv product design is reflected in the two "boxes". First of all, for the "box" of the seven-v packaging box, it is worth taking it out separately.
Now electronic products in the packaging has become more and more "simple", the emergence of millet has brought out a bunch of earthy yellow "cardboard boxes", and even "tall" Apple, from iPhones to Macbooks, are also following the concept of "minimalism".
At first glance, the outer packaging of seven v adopts a unique cube design, and the opposite two sides are printed with the cartoon image of seven v and the logo of mango TV, careful observation, you can also find that the black part of the package is designed with bright materials such as televisions, cameras, headphones and other patterns, which immediately adds a lot of points to the overall quality and fineness of the product.
Go to the exclusion of packaging, the internal design of product packaging is also unique, compared to other products on the market, the inside of the seven-v packaging box adopts the way of opening left and right, the seven-v box host and the remote control stand upright in the center of the packaging, with the black style of the packaging box, the whole process of product unpacking is very creative and scientific and technological.
Remove the sevenv box host and remote control, the product instructions, random gifts and related cables are hidden under the base of the host box, this layout can be described as both making full use of the interior space of the box will not destroy the beauty of the design, killing two birds with one stone.
Secondly, for the "box" of the seven-v box product itself, it is also unique in the design.
The sevenv box adopts a classic combination of red and black, the top is set with a red indicator light in the shape of a sevenv logo, the fuselage adopts a two-stage design, the hardware is concentrated in the upper half of the machine, and the lower part is designed to be frosted transparent container structure, the purpose is to accommodate the extra length of the connecting wire, the idea is more unique.
But it is a pity that sevenv in the interface arrangement, only provide power supply, network cable, HDMI, microusb, AV socket and tf card slot, the expansion ability is slightly general. The words "designed by studio 7" at the bottom of the interface panel once again reflect the full design style.
Different from other Internet TV products, the remote control of the seven-v box retains the digital buttons, and the flat button design is also a rare style. In addition, it is worth mentioning that in order to ensure visual unity, the random power cord and HDMI cable of the sevenv box are also designed in red, and the product is well considered in details.
Soft and hard power, "Mango TV" has become the core competitiveness of content
In terms of hardware configuration, the sevenv box adopts the amlogic s802 cortex-a9 architecture quad-core processor, the main frequency is up to 2ghz, 2gb capacity running memory plus a total of eight computing units of mali-450 GPU, for the TV box product configuration can be described as "top-notch", but how is the actual effect of the product? Speak by experience.
In terms of interface design, the seven v box adopts the theme interface named "seven v ui", the overall style is the same as the mainstream smart TV products, using a large icon like Windows 8 metro style with the layout of horizontal operation, the actual operation is smooth, the only difference in direct perception is that the text navigation bar is placed above the interface, and users familiar with smart TVs should have no difficulty.
Of course, for TV box products, hardware parameters and interface design are important, but what can be seen by users and what advantages are the focus of user care. In the "ott rectification storm", TCL and Hunan Radio and Television have officially cooperated, and the "mango tv inside" element that can be seen everywhere from the packaging to the content level of the sevenv box also makes us look forward to it.
Under the first screen of the main interface, the "Mango TV" TV application entrance is placed in a prominent position, and the "Mango TV" TV side that comes with the sevenv box is not much different from the version we saw before in terms of interface design, and it also covers thousands of movies and TV series in the content, meeting almost all the viewing needs of users on the TV platform.
Even in the education sector that most smart TV products have not yet touched, "Mango TV" also provides nearly 400 items of educational video content, and more than 300 1080p Full HD movie blockbusters are enough to meet the needs of HD enthusiasts, once again reflecting the strong strength embodied by "Mango TV" as a licensee.
In the actual playback experience, we selected a 1080p clarity movie for testing, in the test environment 4m bandwidth is not superior network environment, the sevenv box shows satisfactory playback fluency, playback progress drag response sensitive, excellent viewing experience is undoubtedly inseparable from the support of the powerful platform of "Mango TV".
In the process of use, we also found that all the video content of other classification plates in the sevenv box is also directly provided by "Mango TV", as the only video service provider of the sevenv box, "Mango TV" has also opened up more fashionable and time-sensitive content topics in the content, such as "Animation Day", "Ice Bucket Action", etc. In the future, under the general trend that the ott industry is about to bid farewell to Internet video companies, "Mango TV" shows its own unique thinking and measures in the face of marketization layout.
In terms of application extensions, the sevenv box comes pre-installed with its own app store and supports omg external USB storage devices to read additional content, and can also be installed smoothly for apk files downloaded by users from third-party channels.
Finally, the sevenv box supports the display output of up to 4k level, which can be perfectly compatible with all mainstream TV products on the market, and has a WeChat interactive mode in function, so that users can realize the remote operation of the mobile device to the box by paying attention to the "sevenv WeChat public platform", so that the playability of the device is greatly increased.
Watched by seven v, the TV box will move towards the "division of labor"
There is no doubt that whether from the external design or content coverage, the sevenv box is a outstanding and bright product in the current TV box products.
For the "Mango TV inside" that has been highlighted by the sevenv box products, in the technology industry, the inside we are most familiar with is nothing more than the "intel inside" in the PC field, but unlike Intel's emphasis on hardware-level technical support, on the TV box, the "Mango TV" side strategy gives people the feeling that it is accurate to deeply integrate the inside of the TV box product at the content service level.
The hardware supervision of the sevenv box comes from tcl, the processor chip chooses amlogic, and in the video content is a complete "mango tv", "mango tv inside" brings users the content inside, the video service inside, as the license party, "mango tv" service can be more mature and stable in accordance with the regulatory regulations for a long time, which is the previous such as "iQiyi inside" And other Internet video companies are inherently difficult to do.
In the future, TV box products are more likely to promote this kind of software and hardware "division of labor" into a trend, hardware manufacturers will pay more attention to the product itself, and the license party will once again grasp the right to speak on the content of TV box products, from the perspective of "Mango TV inside", "Mango TV" can also provide content experience that does not lose Internet enterprises, and the seven v box may also become a landmark product that takes the first step under this new trend.