Xiyingmen Street Darentang Jingwanhong Pharmaceutical Relies on the "Four Cultures" to help the enterprise develop and grow

General Secretary Xi Jinping once pointed out: "Civilization, especially ideology and culture, is the soul of a country and a nation. To strengthen self-confidence in the path of socialism with Chinese characteristics, theoretical self-confidence, and institutional self-confidence, in the final analysis, it is necessary to strengthen cultural self-confidence. "As the cell of society, the culture of the enterprise is not only the blood of the enterprise, but also the spiritual home of the employees. Based on this, Jingwanhong adheres to the cultural revitalization of enterprises, always adheres to the self-confidence of corporate culture, and uses the core culture of "building harmony and pursuing quality" to lead the trend of thought and gather consensus, so that corporate culture can truly become the soft power supporting the development and growth of enterprises. In 2016, the company completed sales income of 400 million yuan and paid taxes of 65 million yuan.

Walking into Jingwanhong, I can't feel that it is an enterprise, there is a trace of commercial atmosphere in the green trees and flowers, and the smell of wine, medicine and thick cultural atmosphere comes to the nose. Tianjin Darentang Jingwanhong Pharmaceutical Co., Ltd. is a state-owned holding chinese medicine pharmaceutical enterprise, located in No. 20 Daming Road, Xiyingmen Street, with eight independent intellectual property rights products and national secret varieties of Jingwanhong ointment, and Beijing Tongrentang "Lejia Old Shop" with the same ancestors, the same lineage. The enterprise takes national inheritance and innovation of the times as its own responsibility, adhering to the purpose of "repairing and meeting no one, with a natural knowledge", has continued to create the core culture of "building harmony and pursuing quality" for eight years, and has taken "traditional culture, brand culture, innovative culture and employee culture" as the guide, and has achieved great results in cultural soul casting, cultural education and cultural efficiency, achieving an annual growth rate of more than 20%, the core competitiveness of the enterprise has been greatly improved, and the harmonious atmosphere of the enterprise has become stronger.

Sourcing the source and consolidating the foundation - inheriting the "traditional" culture to build the soul of the enterprise

To find the source and consolidate the foundation, it is necessary to excavate the consciousness of corporate culture in the construction of advanced corporate culture, and strive to achieve a high degree of cultural self-confidence. Jingwanhong has a deep cultural heritage and a long history, with a hundred years of wind and rain. The enterprise has always abided by the group training, inheriting the ancestral training of Lejia Laopu, which is "although the taste is expensive, it does not dare to reduce material resources, and although it is complicated, it does not dare to save labor", and further extends the pharmaceutical concept and ethics to the pharmaceutical belief of "three do not deceive"--do not deceive the ancestors, abide by the last precepts, and establish a career with virtue; do not deceive people, respect with sincerity, such as parents; do not deceive the heart, cherish the heart, and the sun and the moon are bright. Concretize the core socialist values, integrate them into corporate culture, make them concrete, visualized, and grounded, make corporate culture the growth point of socialist core values, and build a corporate culture that can reflect both the core values of socialism and the characteristics of the enterprise. At the same time, Jing Wanhong is well aware of the famous saying that "only the national is the world", and is committed to reviving the historical status of traditional medicinal liquor, and its traditional medicinal liquor series has been exported to Southeast Asia, Canada, the United States and other parts of the world, and won the honor of "2015-2016 National Cultural Export Key Project" issued by the Ministry of Commerce and other five ministries and commissions, and the annual sales of this one alone have reached one million. "Jingwanhong Ointment Composition and Production Techniques" and "Traditional Production Techniques of Lejia Laopu Gushang Medicinal Liquor" were awarded national and municipal intangible cultural heritage respectively.

Reshape the classic - establish a "brand culture" to create a new marketing model

Brand culture is the cultural accumulation gradually formed by the brand in the operation, which represents the brand's own characteristics. The brand culture of Jingwanhong restores the solemn history and the profound Chinese traditional Chinese medicine culture. As early as the eighth year of the Kangxi Dynasty of the Qing Dynasty, the former sage of Jingwanhong Pharmaceutical Co., Ltd. made medicinal liquor for the imperial family in The Old Shop of Lejia in Beijing TongrenTang, and in the early years of the Republic of China, the Old Shop of Lejia created Tianjin DarenTang, so it introduced the preparation technology and secret recipe of the medicinal liquor of the Old Shop of Lejia. Jingwanhong inherits the original Lejia Laopu Royal Pharmaceutical Liquor Recipe, and inherits the ancestral secret craftsmanship and court craft recipes such as the accumulation of more than 300 years of experience in making medicinal liquor in Lejia Laopu, as well as the unique craftsmanship of making medicinal liquor in the early years, as a complete intangible heritage. Today's Jingwanhong, while inheriting the profound connotation of traditional motherland medicine, integrates traditional industries into creative elements and new thinking, combines experiential marketing of medicinal liquor with creative industries, and creates China's first medicinal liquor museum - Lejia Laopu Gushang Medicinal Liquor Workshop. The medicinal liquor workshop is the ancient inheritance of Jingwanhong pharmacist, which integrates medicinal liquor brewing, medicinal liquor culture, traditional Chinese medicine cultural relics collection, artwork creation, and visitors' purchase as one, and is the first exhibition hall integrating medicinal liquor production and medicinal liquor culture in China, which can be called the first medicinal liquor workshop in China. Since its establishment and opening in 2009, tens of thousands of tourists at home and abroad have visited the medicinal and liquor workshop, and won the title of "National Traditional Chinese Medicine Culture Publicity and Education Base".

Shouzheng is surprising - cultivating an "innovation culture" to create a comprehensive upgrade of the enterprise

Innovation is the source of enterprise development, Jingwanhong adhere to the ancient innovation, shouzheng surprising, while inheriting the traditional preparation process, the integration of modern scientific research advantages, and strive to pursue the modernization of technology, equipment and management, and Zhang Boli, Liu Changxiao and other five academicians and Tianjin University of Traditional Chinese Medicine research team, Tianjin Pharmaceutical Research Institute research team and other cooperation, the Jingwanhong series of external drugs extended development, the use of leading technology, overcome product stability, uniformity upgrade and other problems, to create the country's first traditional Chinese medicine foreign medicine research and development and transformation base, Lead the pace of modernization of traditional Chinese medicine for external medicine. Inject modern factors into traditional Chinese medicine, carry out pharmacokinetic research on the use of paralysis capsules, rely on the multi-dimensional scientific research achievements of the three academicians, open the road of modern scientific research of traditional Chinese medicine, extend the tentacles of quality upgrading to scientific research and development, overcome difficulties, and synchronously implement scientific research upgrades, so that Paralysis capsules occupy the academic commanding heights of traditional Chinese medicine in the treatment of rheumatism and osteoarticular diseases, so that the competitiveness of product science and technology is rapidly transformed into a competitive advantage in the product market, and at the same time, it has played a demonstration and benchmarking role for the research and development of traditional Chinese medicine. Jing Wanhong is shouldering the historical responsibility of revitalizing Chinese medicine, taking external medicine as the guide and boosting the internationalization process of Chinese medicine.

People-oriented - cultivate "staff culture" to build a "everyone" atmosphere

"Building harmony and pursuing quality" is the core value of Jingwanhong Pharmaceutical. The company always warms employees with "family culture" and creates a "harmonious" and "friendly" corporate environment. The employee culture concept of "employees' affairs are responsible for enterprises, enterprise affairs are responsible for employees" and "enterprise development results benefit employees" have built the spiritual source of enterprises to achieve leapfrog development. Jingwanhong Pharmaceutical co., LTD. is adhering to such a concept, doing practical things for employees, always caring for employees and putting people first. Since 2008, the company has successively built a staff home, a staff bookstore, an academic lecture hall, a sky garden, etc., and at the same time arranged green plants in the office area and office of the enterprise to create a comfortable working environment; replant grass seeds, amend the lawn, transplant green plants, and make the factory greener and more beautiful. Among them, the "Staff Home" with an investment of more than 1 million yuan and nearly 500 square meters has a staff book room, a cultural tea room, a calligraphy painting room, a 3D movie screening room, a music audio-visual room, a dynamic sports game room, a boxing and pressure relief room, a female worker game room, a chess room, a sunshine corridor and other activity function rooms, which are open to employees free of charge at noon and weekends every day for employees to relieve stress and relax. In 2013, the company's employee home and staff bookstore were awarded the honorary titles of "National Model Workers' Home" and "Employee Bookhouse" demonstration point of the National Trade Union by the All-China Federation of Trade Unions, becoming the only two-in-one demonstration base in Tianjin.

"Enterprise affairs employees are responsible", that is, the development of enterprises and solve various problems Employees should fully think and do, the company's scientific research and development, quality improvement and consumption reduction, technological transformation, marketing and procurement innovation and other work employees can be well completed, employees should be responsible for the enterprise with high-quality work attitude and work quality. This kind of win-win cultural concept between enterprises and employees is manifested everywhere in the work of Jingwanhong Pharmaceutical and turned into a tangible fact. Under this strong spiritual motivation, employees have formed a harmonious atmosphere of "one family, one heart, one goal, one energy", and work hard and move forward in one direction together. At the same time, the company has gradually formed a harmonious culture of "everything for employees, everything depends on employees, and the development results of the enterprise benefit employees". (Correspondent: Zhao Yue)