The micro-business market ushered in the "regular army"
Over the years, after the initial popularity of micro-business, consumers have gradually turned rational, just need products have become the mainstream of consumption, flashy, only rely on gimmicks of products gradually retreated to the second line, and counterfeit and shoddy products, will be more and more severely attacked by the state, gradually withdraw from the micro-business market.
It was when there was a crisis of trust in the micro-business community and the entire platform was on the cusp of the storm, the authentic descendant of the three-hundred-year-old "Lejia Old Shop" - Darentang chose to go up against the wind, devote himself to mobile e-commerce, and released products dedicated to micro-business channels. Yesterday, the awarding ceremony of Darentang Mobile Operation Center was successfully concluded in Yiwu. Leaders of Yiwu Municipal Government, Director of E-commerce Office, Leaders of Choujiang Street, Director Of Tianjin Zhongxin Pharmaceutical Group Co., Ltd. Darentang Pharmaceutical Factory Li Yanyu and other guests attended the event
Traditional pharmaceutical companies have been involved in mobile e-commerce for half a year to prepare for the launch of exclusive products
According to reports, Darentang was founded in Tianjin in 1914 by Mr. Le Daren, the twelfth generation of Le's heirs, with more than 300 years of pharmaceutical experience of "family heirloom secret system" and the eclecticism of advanced technology, coupled with the business creed inherited and scrupulously adhered to by several generations, "only seek the authenticity of medicinal materials, at all costs, the art of concoction must seek its refinement", so that the "Darentang" brand has experienced a hundred years and has lasted for a long time.
In the past century, pharmaceutical companies must have new development. With the development of society and the general improvement of people's living standards, as well as changes in human lifestyles, the total demand for health products has increased dramatically. Darentang also combined Internet thinking to create exclusive channel products and officially entered the field of micro-business.
Director Li Yanyu said that this initiative of Darentang is based on the mission of traditional pharmaceutical companies, creating a good competitive atmosphere in the micro-business circle and bringing real healthy products to consumers. It is reported that at present, the micro-business channel product "Green Juice" launched by Darentang is only sold online. He Song, head of the mobile operation center of Darentang, told reporters that before launching the micro-business products, they prepared for a long time, including the packaging design of the product, a full set of training systems, perfect warehousing logistics, advanced IT system management, etc. After half a year of preparation, they officially launched this product.
We-commerce into the brand year of big brand products are worth looking forward to
If 2014 is the first year of micro-business, providing opportunities for small-scale or small-scale enterprises, then 2016 will be an era of giants. As consumers become more and more brand conscious, brand means safety and security, which means greater market prospects.
Yesterday afternoon, many well-known micro-business teams took the initiative to sign agents for Darentang products on the spot. He Song said that micro-business will gradually move from national entrepreneurship to formalization, branding, and service-oriented, and the cooperation between micro-business teams and brand enterprises is to hope to use the brand image and continuously make positive energy in the industry through quality control. Traditional enterprises entering the field of micro-business through strategic cooperation is to learn from each other's strengths, and it is also a positive signal for the standardized development of the micro-business industry.