Upstream News Chongqing Evening News Slow News Reporter Wen Han Wen/Figure Some photos are provided by Yangjiaping Market Supervision Institute
"Reading thousands of books, walking thousands of miles" is something that many people have devoted their lives to accomplishing, and when they retire, they naturally want to go around and complete the dreams of their youth. As everyone knows, there is such a group of people who target the elderly group, establish a WeChat tourism group in the name of a travel agency, regularly send red envelopes, release news by the way, and organize tourism for free...
However, this group of people is not a public welfare charity organization, but "put a long line, raise big fish", and eventually let the elderly pay for the above "welfare" by buying high-priced yak milk.
A travel agency that sells yak milk
More than 70 people buy yak milk
There are old people who spend 50,000 yuan
On May 26, a reporter from upstream news Chongqing Evening News Slow News learned about a case of false publicity and sale of yak milk by merchants at the Yangjiaping Market Supervision Office of the Jiulongpo District Market Supervision Bureau.
In late April this year, Huang Zhigang (pseudonym), a 75-year-old citizen, came to the Yangjiaping Market Supervision Institute and introduced that he had "three highs" and became a member of a travel agency after being introduced by a friend to participate in a free egg and rice activity of a travel agency. Subsequently, he was pulled into the WeChat group by the staff, which often had people send red envelopes and push some health knowledge. At the same time, the group of friends often interacts, and from time to time, people send some photos of traveling around the world.
Travel agency promotional materials
This made Uncle Huang, who was not in good health, look in his eyes and envy in his heart. After the introduction of the travel agency staff, the travel agency is selling a milk called red plain yak milk. "They said that drinking yak milk can regulate cardiovascular disease, lower blood pressure, improve blood lipids, and also fight cancer..." Uncle Huang said, looking at many friends who said that drinking red yak milk, the body did get better, and they also spent money to buy, but after drinking for a period of time, the body did not improve or improve. Only then did he realize that he had been deceived by the staff, so he found the Yangjiaping Market Supervision Office and wanted to help him ask for explanations.
Shen Longyuan, a law enforcement officer, introduced that in addition to Uncle Huang, the Yangjiaping Market Supervision Institute has also received complaints from other elderly people, which has aroused the great attention of law enforcement personnel.
On the morning of April 26, the Yangjiaping Market Supervision Office, Yangjiaping Police Station, and Yangjiaping Street Joint Law Enforcement came to a travel agency located on Xingsheng Road in Yangjiaping, where several elderly people were chatting, and when they saw the arrival of law enforcement personnel, some elderly people began to leave and were unwilling to cooperate with the investigation.
Law enforcement officers found through some ledgers that at least 70 people had purchased yak milk at the travel agency, spending more than 10,000 yuan, and the most expensive ones had more than 50,000 yuan. Although there are buyers' phones on it, and law enforcement officers try to contact these elderly people to help them defend their rights, more than 60 people are unwilling to give evidence and defend their rights for various reasons...
Falsely advertised yak milk
At the scene, law enforcement officers found some promotional materials of the merchants to describe the red plain yak milk as follows: concentrated life essence, magical life essence, life essence from the top of the world... Naturally refined, it protects life. Heavenly nutrition, perfect absorption.
According to law enforcement personnel, the yak milk propaganda of cardiovascular regulation, bone improvement and other content has belonged to the therapeutic effect, according to China's relevant laws and regulations, ordinary food, health food must not be advertised as having a therapeutic effect. The travel agency staff also admitted that there was false publicity and sale of yak milk, and the case is still under further investigation.
Yak milk promotional materials
The wool came out of the sheep
How do old people become "fish"?
Although it is not uncommon for ordinary foods and health foods to be advertised by unscrupulous merchants as having therapeutic effects. However, law enforcement officers found from the hour-long video materials seized that today's meeting sales have changed from the traditional offline model to a combination of offline and online, and disguised through free organization of tourism.
In the "black words" of the video, the elderly become "fish", the WeChat group they establish is "fish pond", and various routine behaviors are called "fish farming". Law enforcement officer Shen Longyuan split the "fish farming" process, hoping that readers can improve their ability to distinguish after reading it, and tell the elderly around them.
Step 1: Fry selection
There are two main ways for marketing agencies to obtain contact information for the elderly, one is to spend money to buy the contact information of the elderly, and the other is to obtain and apply for membership through free gifts. This method seems to be very old-fashioned, but it is effective for sales agencies.
"Most of the elderly who like to take advantage of small things have such a mentality, are unwilling to go to the hospital through normal ways to treat patients, like to take shortcuts in one step, for example, a certain health care product has an effect on many diseases, and psychologically they will feel that they have earned." Liu Shufen (pseudonym), who has worked in a sales agency, admits that compared with the elderly who simply attend classes, the elderly who have received gifts are often more likely to buy products sold by the sales agencies.
Travel agency meeting room
Step 2: Fish farming
Now more and more elderly people are starting to use smartphones, and WeChat is the most commonly used app for most elderly people. The sales staff will attract the elderly to join the WeChat group by teaching the use of WeChat, and the WeChat group will send red envelopes and share health knowledge.
Through the investigation of law enforcement personnel, it was found that a sales staff member may manage several WeChat groups at the same time, and may have several WeChat accounts, and there is no shortage of "media". It is human nature for the opposite sex to attract, and it is no exception for the elderly. "For example, in WeChat groups with a large number of men, there will be well-maintained middle-aged and elderly women sending photos of traveling around the world, but these tourism activities are still organized by sales agencies." Shen Longyuan introduced that in fact, these photos are not uploaded by myself, but the photos that the staff went to the Internet to find, the purpose is to attract people's attention.
At the same time, the time of sending red envelopes in the WeChat group is also exquisite, around 7:30 p.m. Most elderly people have the habit of watching news broadcasts, after watching, receive a red envelope, and by the way, look at other news in the group. Although the amount is not large each time, it is actually "cultivating user habits".
Step 3: Kill the fish
Such a "fish farming" WeChat group is not an isolated existence, but a typical online + offline combination model, in addition to the usual will organize to the sales agency to listen to lectures, free gifts, the marketing agency will also organize the elderly to travel. Among them, there is a part of the "medium" and tells other elderly people the effect of yak milk or other products to further induce the elderly to buy.
"The old man who bought yak milk said that in fact, he knew that yak milk was not as good as the staff, but he felt that he usually received red envelopes and gifts, and went out to play for free. Shen Longyuan said that by splitting the "fish farming" routine model, it is not difficult to find that if you do not take advantage of the small and cheap gifts at the beginning, the sales staff will not be able to start the next steps.
The Jiulongpo District Market Supervision Bureau also reminds the elderly to be vigilant, remember that "pie will not fall from the sky" and avoid being deceived.