Mobile payment network news: Since September last year, Taobao has launched a new payment method in its mobile app, Taobao Change.
This is a fund recharge and payment-related service based on the Alipay account system jointly provided by Taobao and Alipay, or a registered prepaid card account on Taobao.
What is Taobao Change?
Users can find [change] through the mobile Taobao app [My Taobao], and recharging is equivalent to opening the Taobao change service. However, at present, this function adopts the invitation system, which can only be recharged by users who have been invited in the mobile Taobao app, and the mobile payment network has been opened for experience a few days ago.
Recharge method is divided into their own charge, find someone to charge (send), recharge amount can choose 10 yuan, 20 yuan, 30 yuan, 50 yuan, 100 yuan, 200 yuan, do not support the amount of customization, similar to mobile phone bill recharge.
According to the mobile payment network, this is a Taobao and Alipay jointly provided users with funds recharge and payment related services based on the Alipay account system, and the Taobao account of the invited user must have been bound to the Alipay account, and the user can pay when purchasing a specific range of goods through the service. The agreement to open the change service also includes the "Alipay Service Agreement" and other contents.
The essence of Taobao change seems to be that Alipay opens an exclusive prepaid card account for users in Taobao, and there is a recharge/withdrawal (redemption) relationship between it and the Alipay account. From the perspective of payment license information, Alipay also has the qualification of prepaid card issuance and acceptance (limited to online real-name payment account recharge).
Taobao borrows Alipay account for e-commerce operations
The Taobao change amount is divided into two parts.
Recharge principal, that is, the user recharges/recharges the funds on behalf of the user in the Taobao change module through Alipay.
The distribution fee is the shopping red envelope issued by Taobao to a specific user based on the change module, and the shopping red envelope issued according to the user recharge amount. Simply put, it is the money of some Taobao-related activities "free gifts", which support the use of users in limited scenarios and conditions.
Both the principal deposit and the disbursement are considered to be funds within change. The principal does not involve a validity period, supports the withdrawal of Alipay, the issued gold has a certain period of validity, and can not be withdrawn.
The funds in the change can only be used to purchase physical goods in the mobile Taobao client, except for special categories, commodities, transaction types and scenarios, such as postage, cost recharge, pre-sale deposit, attraction tickets, etc.
There is no threshold for the use of change funds, users can choose to use in the purchase of goods, the principal and the distribution of gold are deducted in a certain proportion (for example: the user chose to recharge 50 yuan to get 55 yuan, the change includes the principal of 50 yuan, the issuance of 5 yuan, a total of 55 yuan. When the user needs to pay a 33 yuan order, the deduction details are 30 yuan for the recharge principal + 3 yuan for the issuance of the gold deduction. If the amount of change is insufficient, an additional supplement will be required. ）
If an order using Taobao change occurs, the refundable amount of the order and the details of the amount of Taobao change shall be subject to the refund information, and the conditions of use such as the validity period of the returned Taobao change funds remain unchanged. In addition to benefits such as gifts and payments, Taobao will also set up a special area for change concessions.
Judging from the characteristics of Taobao change, it is actually an e-commerce operation activity launched by Taobao with the help of Alipay account capabilities for specific users.