Recently, a media in Jinan published an article entitled "Domestic Motorcycle, Please Talk About Wude Bar", which pointed the spearhead at the newly listed AFR of Haojue's newly listed scooter.
Has Haojue AFR copied Jinan Suzuki UY? Before we draw conclusions, let's take a look at a few pictures:
In 2019, someone pulled it out, and Suzuki UY bumped into SanyoJET, which was earlier on the market.
So, saying that Suzuki UY copied Sanyang JET, do you agree?
In 2021, someone found that Suzuki UG125 hit the earlier Haojue VN100 on the market.
So, say suzuki UG plagiarized The Lord VN, do you agree?
In 2020, it was also found that the Mercedes-Benz S-Class hit Ford Mondeo in the face; and earlier Mondeo hit Aston Martin in the face.
So, who exactly did the Mercedes-Benz S plagiarize?
It can be seen that "face bumping" is not a moral problem, it is actually a technical problem.
What if there is a dispute and different opinions?
Very easy to solve, intellectual property law, patent protection law is there! The law is the only criterion and basis for determining whether it is a copycat or not, and whether it is plagiarism.
In fact, a little more brain circuits can figure out, like The Haojue, when designing models, will a big factory make this kind of low-level mistake that can be played to death?
If AFR is not defined as a violation, then the "plagiarism theory" is not boring, is it more like competitors instigating the topic of hype.
Speaking of Wude, this topic is more interesting. What is Wude? The most basic martial virtue in business warfare should be "do not use false propaganda to maliciously attack opponents."
Competition is a natural law and is inevitable; but competition must have bottom-line thinking and abide by the basic rules of the game. For example, if you don't create rumors or maliciously slander your opponents, no one should take this step first and break the rules.
In the public opinion field of the motorcycle, there is a very strange phenomenon, and the spray lord seems to have become a traffic password. Why would a brand that seriously builds cars receive this treatment? There are two things around The Lord, which may illustrate the point.
Jinan Suzuki and Haojue Suzuki have always been a pair of rival rivals. In the market, Haojue Suzuki has been far ahead, compared with Jinan Suzuki is obviously not in an order of magnitude. Before the fourth country, the gap between the two sides was getting wider and wider, and it could even be said that Jinan Suzuki was basically on the verge of survival.
Before and after the switch of China IV in 2018, Jinan Suzuki ushered in the biggest turnaround. According to market rumors, the Suzuki super core engine was originally given to Haojue, but Haojue did not look at it, or Haojue believed that its small displacement had reached the level of keeping pace with the joint venture, so it abandoned this platform. The super core then passed into the hands of Jinan Suzuki. And Jinan Suzuki finally seized this opportunity, using UU, UY to attack the city, all the way to the top. It is no exaggeration to say that these two cars have saved a factory.
In terms of Haojue, after the development of the ESS platform, several cars launched in succession have not been particularly successful. It was not until the USR that more people saw the level of car manufacturing based on the ESS platform. When Haojue found the feeling, in 2021, the high configuration, long wheelbase UCR and AFR were successively launched on the market. If the UCR is just a small test, then the AFR is the highlight of this competition, and it is also a car that really makes the opponent feel pressure.
Corresponding to the above two events, these happened in the field of public opinion at that time:
In the 2018 China IV switch period, there is suddenly more than one voice in the market, the forum, the car friends are spreading the news of "Haojue to Suzuki", publicizing the termination of Suzuki and Haojue, Suzuki China's joint venture party only has one "pure Suzuki", "no Suzuki, Haojue is nothing", and so on.
In 2021, Haojue AFR was listed, and in the field of public opinion, a series of negative voices attacking Haojue began to appear. From the "cottage theory", to "the price is inflated", "the engine is not GOOD", "Internet celebrity recharge", "do not talk about martial virtue" and so on. There are even people who take photos of AFR users, impersonate the user himself to hang up to idle fish, hang out ultra-low prices and say that it is garbage, and then the owner himself comes out to clarify that he was impersonated.
*Event Beginning and End*
Xi'an Haojue AFR owner accidentally rode to the mud and fell, and sent the picture to the group to ridicule the "first fall in the country".
Did you know that soon an "AFR car owner" was "tearfully selling" on the idle fish, saying that "the brakes are locked, the steering column is broken, and the tires are garbage". Usually selling used cars, there is a few praises, but this "owner" sprays the car in full, only to intimidate and not run buyers. What's more, he is accompanied by a picture of the Owner of xi'an AFR crashing.
Next, more lively, Haro Motorcycle, car friends WeChat group suddenly appeared a large number of super love of the motorcycle friends, said that AFR "CBS problems", "vehicle failure", etc., to encourage car owners to protect their rights. In the end, the AFR owner who really fell into the car was overwhelmed and had to post to clarify the truth.
The so-called muxiu in the forest wind will be destroyed, and the public opinion status quo faced by Haojue is also faced by many leading brands in the industry. Who do you do if the opponent doesn't engage you? That's the cruelty of competition.
However, when I saw the article "Please Tell Me Something About Wude" today, I really couldn't help but laugh!
When promoting "true and false Suzuki" and "Haojue Suzuki breakup", did you talk about martial arts?
Since the AFR was listed, has this series of attacks been talked about Wude?
Saying that Haojue Suzuki is a fake Suzuki, whose martial arts are the three Suzuki brothers who sell well around the world?
Saying that Haojue and Suzuki broke up, what is Changzhou Haojue Suzuki?
Not to spread rumors and not to mislead the public with false information, is this the minimum martial virtue?
In market competition, relying on reversing black and white and confusing public opinion propaganda can indeed win a moment, but in the final analysis, it still depends on the product force itself. When public opinion attacks cannot prevent AFR from reaching the top, is "talking about martial virtue" an accusation, or is it helpless?