[Autohome Brand Event Report] The "'Breathless Beauty' Mercedes-Benz Dream Car Inspiration Engagement" event was staged in Beijing on the evening of March 30, 2015, the Mercedes-Benz Dream Car through the wonderful presentation of film, art and fashion, showing the blood of automotive craftsmanship and artistic aesthetics, and interpreting the beauty of innovation and fashion advocated by this year's Mercedes-Benz China International Fashion Week with elegant design. Just as the Mercedes-Benz Dream Car series presents the light of inspiration.
"The beauty of design is a pursuit of Mercedes-Benz for the aesthetics of automotive craftsmanship. Mercedes-Benz's neo-luxury concept and sensual design aesthetic coincide with the bold and avant-garde inspiration of Mercedes-Benz China International Fashion Week. Mr. Duan Jianjun, Executive Vice President of Sales and Marketing of Beijing Mercedes-Benz Sales Service Co., Ltd., said, "The Dream Car brings together the most attractive design and driving passion models of Mercedes-Benz, which is the embodiment of the combination of design, performance and taste. This time, the Mercedes-Benz Dream Car Series debuted on the stage of Fashion Week, with its dynamic design and surging power, showing the fashion avant-garde gene and elegant and luxurious beauty of Mercedes-Benz design, blooming with dazzling brilliance. ”
In the exhibition of dream car inspiration on the evening, Mercedes-Benz showed the glorious history of the "Dream Car" series with film, fashion and art; more than 180 highlights of Hollywood classic films, accompanied by the figure of Actress Audrey Hepburn, interpreting the change of mercedes-Benz to the United States in the past century; the fashion graphic series jointly created by the most representative fashion figures and the world's top photography and modeling masters, with the exclusive fashion design language of the dream car. Bring guests into the atmosphere of mercedes-Benz e-class coupes and e-class convertible coupes.
In front of the new generation cls sports sedan and the SLK 200 carbon fiber limited edition exhibition car, the famous artist Sun Xun, with the theme of the solo exhibition "Time Park" just completed in New York, exhibited a new series of works, of which this time for Mercedes-Benz specially created works, with a very tense painting language, with lines to outline the collision of art and cultural spirit in different eras; and the new S-class coupe also shines on the stage after the dynamic art LED lighting performance.
"There is no car brand in the world that is as fashion-related as Mercedes-Benz. Whether it is the classics of the times recorded in the film or the aesthetic inspiration presented by the art, it is perfectly in line with Mercedes-Benz's century-old pursuit of automotive art. Ms. Wang Fang, Director of the Marketing Department of Beijing Mercedes-Benz Sales Service Co., Ltd., said, "Today we show you the different personalities of the Mercedes-Benz dream car in various eras, and what remains unchanged is Mercedes-Benz's pursuit of perfect details and the inspiration that each generation of Mercedes-Benz designers have injected into the car craft." ”
As a representative model of the "dream car", the s 500 4matic coupe has a sensual and pure charming shape, rich eye-catching configuration and exquisite dynamic shape, which integrates the classic body proportions of traditional sports coupes to form a very appealing sculptural beauty. The LED intelligent lighting system is extremely expressive, and each artwork-like light set has 47 Swarovski natural crystal ornaments, 17 diamond-shaped crystal ornaments and 30 circular crystals, which constitute the daytime running lights and turn signals respectively.
Carefully selected high-grade materials and ingenious craftsmanship make its interiors extremely designed, interpreting the charm of the new luxury design. The 4.0-litre V8 twin-turbo engine is powerful and offers a sporty driving experience. The new generation of CLS 400 4matic models has a sharper, cooler front face, similar to the smooth body lines of a sports car, and futuristic multi-beam LED headlights that elevate lighting to a whole new level, highlighting the modern fashion temperament. Its interior inherits the cls family style and further emphasizes sportiness, luxury and functionality; the new 3.0-litre v6 twin-turbo petrol engine, with a 7-speed automatic transmission enhanced version, and the full-time four-wheel drive system, which was first installed on the CLS model, provides the ultimate driving pleasure.
The 4th "Mercedes-Benz China Pioneer Designer Award" is also unveiling its latest masterpiece at Mercedes-Benz New York Fashion Week. Ranfan's Fall/Winter 2015 ready-to-wear collection was inspired by a casual stroll by Fan Ran at The Chiang Mai Night Market. Through the rigorous selection and careful design of high-quality natural fabrics, a new visual impact and tactile experience are revealed. The lines and architectural sense hidden in the garment structure are full of simple but unique design styles, which are derived from the colorful colors and tropical styles of Southeast Asia for the Beijing belt in early spring.
Mercedes-Benz has been fully supporting the development of China's fashion industry, Wang Yutao, Wang Peiyi, Gao Yang and Fan Ran and other Chinese design pioneers through the "Mercedes-Benz China Pioneer Designer Award", shine on the international stage, bringing a strong oriental style to the fashion industry, showing the world the great potential and infinite charm of Chinese design. (Photo: Autohome Li Haopeng)