Ningde Zhouning County: "Cool resources" become "hot industry"

Source: Taiwan Straits Network

Zhou Ning gives full play to the advantages of "natural air-conditioning city" to create a healthy summer resort

"Cool resources" become "hot industry"

According to a report by Fujian Daily on August 27, "This year is the third year that I have come to Zhou Ning for a summer vacation with my wife and brother. The air here is fresh, especially cool, and the landscape is poetic. In previous years, we always came for one month, and this year we plan to stay for two months. Speaking of Zhou Ning, Ms. Lin from Fuzhou was full of praise.

Zhouning County is a national key ecological function area, with an average altitude of 800 meters, a forest coverage rate of 72%, air quality up to the national first-class standard, and an average daily temperature of only 24 °C in mid-summer, enjoying the reputation of "city in the clouds" and "natural air-conditioning city". In recent years, with the goal of creating a national global tourism demonstration zone, the local government has continuously made up for shortcomings, stimulated vitality, and accelerated the construction of a global rural tourism pattern that combines points, lines and surfaces. In the first half of this year, the county received 1.59 million tourists, and the comprehensive tourism income was 795 million yuan, an increase of 536% year-on-year.

Tourist attractions are booming

This summer, Sujiashan Village in Qibu Town became a popular punch card, and the experience areas such as high-altitude glass boardwalks, high-altitude swings, and aerial ziplines were full of tourists.

In 2016, with the help of the east wind of global tourism, Sujiashan Village built a glass boardwalk above the organic tea base, and then successively developed other outdoor experience projects, becoming a "rural Disney" on the cloud, and was awarded the national AAA scenic spot. In recent years, the village has received an average of more than 400,000 tourists a year, and the villagers have started a business, and the annual per capita net income has increased significantly.

There are more and more tourists, how to make them move from punch card tours to in-depth tours?

Zhou Ning has completed more than ten special plans such as "Zhouning County Global Tourism Development Plan" and "Mindong Grand Canyon Limen Area Tourism Master Plan", and is committed to creating a global tourism brand of "Lixiang Fujing • Cloud Zhouning" to form a new pattern of global ecological tourism development; increase investment in the construction of rural tourism roads single and double, leading to Chen Qiao, Louping, Sujiashan, Xianfeng Mountain, Makeng Wanmu Tea Garden and other major scenic spots, have become "four good rural roads" demonstration sections, stringing points into lines, road scenery integration, to achieve "one-day" to "two-day tour" ", and then to the great promotion of "multi-day tours"; integrate the resources of core scenic spots such as Kowloon Yi, LiyuXi, Chen Qiao, etc., excavate famous towns and ancient villages, red culture, folk culture, etc., and create a unique tourism brand according to local conditions.

With the increase of rural tourism projects, Laizhouning has more and more "travel heads". Siqiao Township Xikou Village digs deep into water resources, thrilling canyon rafting projects are in full swing; Louping Village of Lidun Town "joins hands" with Shimen Mountain to carefully formulate hiking ancient road routes and ancient village tourism boutique routes; Makeng Township Zizhu Village relies on unique "stilt houses" and primitive natural landscapes to create an ecological health tourism pattern that integrates "eating, living, traveling and shopping"...

In order to make the scenic spots more "connotative", Zhou Ning specially set up an intangible cultural heritage exhibition area in the Liyuxi Scenic Area, and the traditional cultures such as Huangpu North Road Drama, Cane Head Puppet Show, Fish Protection Customs, Dialect Commentary, and Brown Clothing Weaving attracted many foreign tourists to come to visit.

How to sing Zhou Ning tourism? This year, the "Lixiang Fujing • Cloud Zhouning" Global Tourism Promotion Conference, the "Cloud Zhouning Tea Fragrant Fujing" Cultural Tourism Festival, the "Rural Revitalization • Tea Fragrant Garden" Alpine Cloud Tea Cultural Tourism Festival, and the "Mindong Light • Cloud Zhouning" National Photography Contest and Kite Festival have been held in Zhouning, further enhancing the popularity of tourism. At the same time, Zhou Ning took the initiative to go out to publicize and promote high-quality tourism products and gather tourism popularity.

The homestay industry is on fire

At present, the rural tour of Chen Qiao Village in Limen Township is popular, and tourists come to visit, camp and hike.

Chen Qiao Village is located on the mountain, leaning on the rock Linyuan, the same color of the earthen wall blue tile house, the pure integration of the ancient houses of Jiangnan, the magnificent sunrise, the sea of clouds, the starry sky, the majestic cliffs, caves, canyons... This country's AAA-level tourist attraction attracts more than 100,000 people to come to see the "fangrong" every year.

With the increasing number of tourists, many villagers have converted their old homes into homestays and become bosses. "We will contract the second floor of the village committee building as a homestay, and the village collective can increase its income by 30,000 yuan every year." Chen Miaohuang, secretary of the party branch of Chen Qiao Village, said that there are now 16 homestays in the village, and the rooms are basically booked a week in advance every holiday, and many tourists rent tents to camp outdoors.

"The homestay converted from the old house has a strong nostalgic taste. Stay here, away from the hustle and bustle of the city, you can feel the ease and comfort of the countryside. Ms. Zhuang from Zhangzhou said.

In addition to Chen Qiao's homestay, the Carp Family Mansion in Liyuxi Scenic Area, jiufeng pavilion in Sujiashan Mountain Scenic Area, Jiukesong in Louping Village in Lidun Town, and cloud inn in Ziyun Village in Puyuan Town also came into being.

In order to further promote the development of the homestay industry, Zhou Ning took the lead in Ningde City to introduce supporting "homestay loan" financial products, from the definition of tourist homestays, opening conditions, handling processes, star ratings, support awards and other aspects of the comprehensive development plan, through the supporting homestay loans to boutique homestays, brand homestay operators to give support, up to 5 million yuan, while according to the standard of the homestay star rating, up to 300,000 yuan can be rewarded.

"At present, there are more than 80 homestays in the county, there is still a lot of room for the development of the homestay industry, around the support policy, with the help of 'homestay loans', we will guide more homestays to upgrade, focus on creating high-end, boutique homestays, make characteristics and brands, and boost the development of Zhouning's global tourism and rural revitalization." Zhang Jiazhuo, director of the county cultural and tourism bureau, said. (Reporter Shan Zhiqiang Correspondent Wei Zhiqiu Huang Qiqing)