In the spring season, the Liyu Creek Scenic Area in Zhouning County is full of tourists, and many tourists come to play. Early in the morning, Zhou Dongxing came to the construction site of Liyuxi Fengjing Inn to check the progress of the renovation of the homestay.
With a total investment of about 2 million yuan, Liyuxi Fengjing Inn will be constructed in three phases, and it is planned to repair and revitalize the idle houses in Liyuxi, and build a homestay in accordance with the principle of "repairing the old with the old". The first phase of the inn started construction in 2019, completing the construction of 2 tea rooms and 2 guest rooms, and the occupancy rate of holiday rooms reached 70%. The second phase is based on the standard of a four-star hotel, according to the layout of the courtyard, with 6 guest rooms, and supporting facilities such as breakfast room and bar. The third phase of the project is under planning and design.
Zhou Dongxing is a native of Zhouning, who went out to work hard for many years and returned to his hometown to start a business. "In recent years, rural tourism has gradually become popular, accommodation is an important part of tourism, and the construction of boutique homestays is also needed for Liyuxi Scenic Area. In 2019, with the help and support of relevant departments, we successfully leased about 400 square meters of No. 90 Liyuxi and several surrounding houses along the river and a contiguous vacant land with a lease term of 20 years, creating a courtyard-style mid-to-high-end warm homestay. Zhou Dongxing said.
Starting from Zhouning Chengguan, to the direction of Qibu Town, passing through the "Wind Valley Mountain Residence" B&B, the mist in the distance surrounds the green hills, and the Hui school buildings in the vicinity are scattered, simple and elegant, and the mist of the green mountains form a beautiful landscape painting.
Built in 2017 and invested and constructed by Cai Shubin, a young entrepreneur, the "Wind Valley Mountain Residence" is equipped with a coffee bar and tea space in the homestay, integrating catering, accommodation and leisure. Due to its unique geographical location, the Wind Valley Mountain Residence is accompanied by the sea of clouds all year round, and the surrounding scenery can be seen on the leisure platform of the B&B square. "Zhouning has a good ecological and natural environment, and it is the peak tourist season from May to October every year. During the peak season, the occupancy rate of the B&B reaches 70%. Cai Shubin said.
The six elements of tourism are "eating, living, traveling, traveling, shopping and entertainment". The accommodation industry is an important component of the tourism industry and a key area to improve the quality of tourism services. Focusing on the shortcomings and weaknesses of the industry, in recent years, Zhouning County has increased its support for the homestay industry, cultivated and supported rural homestays with local characteristics, created a characteristic cultural brand of eco-tourism homestays, promoted the development of rural revitalization, and boosted the vigorous development of county-level tourism.
Zhouning County has successively issued measures such as "Implementation Opinions on Supporting the Development of Tourism and Homestay Industry in Zhouning County (Provisional)" and "Six Measures for Activating the Cultural Tourism Consumer Market in Zhouning County (Trial)" to form a comprehensive policy "service package" and fully activate the homestay industry. The leading group and office of the development of the B&B industry in Zhouning County have gone to various towns and towns for many times to investigate and investigate the B&B industry, guide the B&B industry to strengthen communication, liaison and exchange, create boutique B&Bs and star-rated B&Bs, avoid homogenization as much as possible, improve the quality of operation, enhance the popularity, influence and driving force of "Zhouning B&B", and prevent the disorderly and disorderly development of B&B.
Up to now, Zhouning has developed nearly 50 homestay business units of different scales, which can provide more than 1,000 beds. At the same time, Zhouning County has also established a "B&B Alliance", using "alliance and grouping" to solve the problem of B&Bs fighting alone, bringing the county's B&Bs into unified management, leading the coordinated development of B&Bs by helping each other and sharing the source of passenger flow, and further expanding and resounding the "Zhouning B&B" brand.
"In the next step, we will standardize the management of the B&B market, strengthen the training and promotion of B&B, improve the quality of B&B, implement the star rating and awarding mechanism in accordance with the "B&B Management Measures", and actively guide brand enterprises to invest in boutique B&B projects in Zhouning, and cultivate a number of boutique B&Bs with new vitality. The relevant person in charge of the Zhouning County Culture, Sports and Tourism Bureau said.
Source: Xinningde client