On the first day of the May Day holiday, the Sanxingdui Museum in Guanghan City, Deyang, Sichuan Province, once again became a popular "punching point", welcoming more than 15,000 tourists on the first day. Sanxingdui Cultural and Creative Museum has launched more than 300 kinds of cultural and creative products, and on May Day, it has launched a new "bronze mask" ice cream to let tourists "cool" the tour. It is understood that there are two kinds of "unearthed taste" and "bronze flavor". Would you like to try it?
Netizen comments
After several years of exploration, some cultural and creative practices have been praised by the field of cultural relics protection, but also can be welcomed by the audience and consumers, and are easy to accept. Some "good goods" have "blossomed".
The 2020 Mid-Autumn Festival and National Day holidays are coming. While ushering in the tourism boom, the cultural and creative fever of cultural heritage sites and cultural relics scenic spots is also "heating up". Being able to "fit" cultural relics with delicious popsicles is indeed full of charm.
This is not an ordinary popsicle, this is "heritage ice cream."
The taste is mellow and rich, the appearance is realistic and cute, and the unique ice cream product launched by the National Museum of China has become an Internet celebrity. People are willing to put on a "cultural relic ice cream" before and after the visit - the exhibition hall is not allowed to yo - to relive the cultural experience.
At present, such ice cream can only be purchased in the cafés and theaters set up in the National Expo Exhibition Hall.
It is reported that the prototype of these ice creams is the Han Dynasty cultural relics in the "Ancient China" museum of the National Museum - drumming rap figurines and bronze rhinoceros with wrong gold and silver clouds, of which the rap figurines bring joy and the cloud pattern rhinoceros is shining. The cultural and creative food composed of these two cultural relics is deeply loved by tourists.
Recently, by integrating their own cultural relics and cultural elements into the food, the heritage site scenic spots and museums have enabled the audience to taste unique cultural food after visiting, and the cultural and creative foods they have launched can be described as colorful.
Ice cream with cultural relics and cultural elements has become a cultural and creative hotspot in heritage scenic spots
It is understood that there are many heritage scenic spots that have ice cream product designs that add their own cultural characteristics and have been introduced to the market.
In 2017, archaeologists found 11 ancient lotus seeds in the Jingxiang Pond of the Ruyuan Ruins in the Changchun Garden of the Yuanmingyuan, and it was estimated that the age of these lotus seeds was more than 100 years old. In 2019, these sleeping lotus flowers came back to life and blossomed, becoming a new scene in the garden. In July 2019, the Yuanmingyuan extracted lotus flower elements and launched the "Lotus Ice Cream" inspired by the elegant and fresh ancient lotus. Lotus ice cream has a total of lotus, strawberry, rose, rumti, pistachio 5 flavors, mellow and delicious, sweet but not greasy. In the hot summer, holding a lotus ice cream in your hand, you can more appreciate the fun of visiting the garden and enjoying the lotus.
At the beginning of the summer, the 1654-year-old Dunhuang Mogao Grottoes, a World Cultural Heritage Site, launched three customized ice creams: "Strawberry Nine Floors", "Chocolate Grotto Exterior" and "Milk Crescent Spring". Holding such a unique popsicle in the World Heritage Site for a photo souvenir, it has become the best and most fashionable way to open the Mogao Caves. After eating the ice cream stick, after cleaning, it is still a beautiful customized version of the nine-color deer bookmark, which is very creative and can not be discarded, and once became a net red cultural and creative product.
Similarly, the West Lake ice products in Hangzhou's West Lake Xixi Scenic Area have been sought after by tourists as soon as they are sold online. "Broken Bridge Meets", "Three Pools Of Moon", "West Lake Lotus", "Legend of Liang Zhu", "Squirrel Youbao" and other shapes of ice cream punch card map are in short supply. Among them, the prototype of the "Broken Bridge Meeting" ice cream is the love story of Xu Xian and the White Lady, which appears as a couple", and becomes the first choice for couples and tourists as soon as it appears. Take it to the broken bridge and merge half of them together, which not only contains the meaning of "broken bridge continuously", but also like the "moon gate" shape in traditional Chinese garden architecture, the spirit and rhinoceros are connected, and the circle is complete. In this way, eating ice instantly becomes sweet and interesting.
What's more interesting is that these exterior ice creams can add a "punch card" process corresponding to the exterior of the building or landscape. People not only consume delicious food, but also find "bought" landscapes. It's a two-pronged experience.
In addition, there are Shenyang Imperial Palace "Divine Beast Ice Cream", Beijing Forbidden City "Rui Beast Ice Cream" "Great Wall Ice Cream", Wuxi Lingshan Giant Buddha "Buddha Palm Ice Cream", etc., these cultural heritage sites and cultural relics scenic spots of creative food, has become tourists to visit the "weapon" to punch in and take photos, but also become a hot spot for scenic cultural and creative food, so that tourists in the process of visiting the heritage sites to add a lot of fun, but also promote the development of cultural and creative industries.
It must be both interesting and practical, and the cultural and creative function is clearly developed
Making cultural relics into exquisite and cute snacks and desserts, and adding some fun "careful thinking" to them, is also an important form of cultural and creative products of heritage, cultural relics scenic spots and museums.
Not long ago, the National Museum of China launched a high-tech lollipop with audio guide function, visitors can eat candy while listening to cultural relics commentary, enjoy fun and novel experience. This lollipop passes sound to the eardrum through a conduction chip that bites through the teeth and bones. Visitors first need to open the lollipop switch to pair with the mobile phone Bluetooth, and scan the QR code behind the package to enter the mini program to enter the cultural relics interpretation link. Then put the lollipop in your mouth and bite the candy to hear the voice of the cultural relics. It is reported that the product is designed and developed with the Qingqianlong pastel Daji gourd wall bottle in the collection of the National Museum as the element, conveying the yearning for a better life.
In August 2020, the cultural and creative flagship store "Palace East and West" in Xi'an Daming Palace National Heritage Park opened, with a new series of cultural and creative products with the unique Tang Dynasty culture of Daming Palace as the core. These cultural and creative products draw design inspiration from palace artifacts, buildings, events and characters, condensing the unique cultural connotation of Daming Palace. Among them, 5 high-value "Tang Lingzi" with different characteristics have become a major highlight. The colorful tea-flavored "Yuanhong Tuan", the mysterious sweet fragrance of "Zichen Night Moon", the exquisite fragrance of "Yale Pear Fragrance", and the diversified taste of "Tailiu Bibo" stimulate the taste buds of tourists. "Yale Pear Fragrance" uses the allusion of Tang Xuanzong's creation of a pear garden, the skin is carefully carved and cut with chrysanthemum needles, embellished with golden sugar beads, and the inner filling is accompanied by a specially spiced sugar-stained grapefruit flesh, resembling a pear blossom; the outer skin of "Hanyuan Hongtuan" is neon-colored, implying the magnificent weather of the Yuandian Temple, with matcha flavor filling; the gradient blue-purple skin of "Zichen Night Moon" symbolizes the night sky, wrapped with bean paste filling, printed with tang Dynasty classic printing elements small group flowers, and its arch shape simulates the palace green tiles of daming palace.
What's so great about coffee when it's fused with artifacts? Since 2018, the Gansu Provincial Museum has extracted the elements of fine cultural relics from the collection and created a unique "cultural and creative coffee". "Cultural and Creative Coffee" will be copper galloping horses, human head vessel mouth color pottery vase, faience king and other precious cultural relics image surfaced on the coffee with the technology of pulling flowers, so that the audience just saw in the exhibition hall of the cultural relics once again appeared in front of the eyes, exquisite shape, people are amazing. Up to now, the museum's "cultural and creative coffee" has developed 10 varieties, of which the most popular among the audience are several varieties such as copper galloping horses, faience pottery kings, frog-shaped patterns, flying sky, and nine-colored deer.
Source: Beiwan New Vision Comprehensive Sichuan Observation, People's Daily Overseas Edition, Netizen Comments