Hurun announced the "100 Most Successful Old Brands in China" Neijiang brand "ZiqiGong" on the list

Source: Sichuan Daily - Chuanguan News

Chuanguan News reporter Zheng Zhihao

Recently, the Hurun Research Institute released the "2021 Hurun China's Most Historical and Cultural Brand List" 100 Chinese mainland the most successful brands over 60 years old on the list. Neijiang brand "Zixi Palace" was selected for the list, ranking 43rd.

ZiQigong Pharmaceutical Pictures The pictures are from the enterprise

The scope of the list survey covers Chinese mainland brands with more than 60 years of history to provide products or services to consumers, comprehensively examining the three dimensions of brand history, value and cultural connotation, and ranking by the total score (percentage system) of each brand. The brand history weight is 40%, which examines the earliest name of the brand name, not the time of product appearance; the brand value weight is 40%, which examines the market value or valuation contributed by the brand to the enterprise; the brand culture connotation weight is 20%, and the cultural representation of the brand in the country and industry is examined.

"Ziqigong" is a long-established pharmaceutical brand in Sichuan Province, dating back to the Qianlong period of the Qing Dynasty in 1780, and has a history of more than 240 years. Sichuan Ziqigong Pharmaceutical Co., Ltd. is located in the Neijiang Economic Development Zone of the national economic development zone, mainly engaged in the research and development, production and sales of drugs.

In 2003, in order to revitalize the "ZiXi Palace" brand, Neijiang City investment personnel went to Shanghai to attract investment, and Dr. Tang Milling, a high-level returnee team, led to take over. While inheriting the craftsman spirit and brand value of "Zi Xi Gong", the team has also given more fresh blood to the "century-old brand", so that "Zi Xi Gong" has been transformed into a modern pharmaceutical enterprise focusing on research and development.

After 18 years of development, the small pharmaceutical factory of that year has now developed into a national high-tech enterprise with 2 subsidiaries, 2 production bases and 23 national invention patents, with a perfect sales system and market support system, and a sales network in more than 20 provinces and cities across the country. There are more than 400 pharmaceutical commercial companies that have established cooperation with the company.

It is worth mentioning that on August 13 this year, Sichuan Zixigong Pharmaceutical Co., Ltd. was officially listed on the selected layer of the New Third Board. This is the first private enterprise in Neijiang to publicly issue shares, and Neijiang has also become the first city (prefecture) in southern Sichuan and the third city (prefecture) in the province to have a selected layer of the New Third Board.

This article is from [Sichuan Daily - Chuanguan News], which only represents the author's views. The National Party Media Information Public Platform provides information dissemination services.

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