The first Hurun China Restaurant Chain List was released, and the food company was awarded the title of "Golden Word-of-Mouth Supplier"

In September 2021, the 2021 China Restaurant Chain Investment Value Summit, co-hosted by Hurun Report × Big Eye Business Opportunities, was successfully concluded in Guangzhou. At the same time, the "2021 Hurun China Restaurant Chain Investment Value List" was released at the same time, and the food tycoon was awarded the "2021 Hurun China Restaurant Chain Golden Word-of-Mouth Supplier" by virtue of its outstanding contributions to the restaurant chain format and excellent reputation.

According to reports, the summit brought together well-known catering brands, first-line heavy capital, founders of head chain restaurant companies, industry chain elites, industry experts and vertical media, focusing on hot topics in Chinese catering and talking about the development opportunities of brand chaining.

At the meeting, Mr. HuRun, a world-renowned economic observer and founder of Hurun Report, announced the "2021 China Restaurant Chain Investment Value List" and other authoritative lists, which were selected by The Hurun Research Institute adhering to a fair, fair and rigorous scientific research attitude, after 4 months of rigorous and meticulous market research, it is the first authoritative list of investment value in the field of restaurant chains in China.

According to the National Bureau of Statistics data, in the first half of this year, the national catering revenue of more than 2 trillion yuan, an increase of 49% year-on-year, according to the relevant statistics of forward-looking economics, as of August this year, the amount of investment and financing in the industry has exceeded 2 times that of last year, reaching 43.9 billion yuan. With the advent of the new wave of consumption, the Internet and the digital economy are rewriting traditional industries, and the digital future of catering is promising, and the investment heat is unprecedentedly high.

For catering brands, how to embrace the "dual home" of online and offline, quickly build digital business scenarios, enhance intelligent management methods, and promote the large-scale and high-quality development of brands has become a new proposition in the catering industry.

It is reported that as a benchmark service provider for the digital operation of catering and retail, the one-stop catering digital solution of Food Heng has attracted much attention from the industry. Based on the "SaaS system + customer success service" of food and security, the program connects the specific business scenarios of catering brands in the process of management and expansion, reduces the operating costs and management difficulties of enterprises through one-stop service, realizes digital operation and intelligent decision-making, and comprehensively improves the digital operation and management capabilities of brands.

At present, the digital technology of Food Heng provides professional services for more than 6,000 domestic and foreign catering and new retail brands, including Starbucks, Wallace, Zhou Black Duck, Shuyi Roast Fairy Grass, etc., and the service network covers more than 200,000 stores in more than 240 cities across the country, which has been unanimously recognized by customers and the industry, and has a high degree of market influence. (End)

Editor: Cao Hui